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Web Analytics Software · Rank #8 of 10

Simple Analytics review and pricing

Dutch privacy-first analytics with the cleanest single-screen dashboard.

By Simple Analytics BV · Founded 2018 · Amsterdam, Netherlands · private

Simple Analytics is the Dutch privacy-first web analytics platform, founded in 2018 by Adriaan van Rossum and bootstrapped to profitability. The product ships a cookieless script, runs no consent banner under EU DPA interpretations, hosts all data in the EU (Netherlands), and offers the simplest single-screen dashboard in the category. Strengths: Dutch-headquartered with EU data residency native, bootstrapped and founder-controlled, transparent flat pricing, simplest UI in the category (genuinely one screen for the full dashboard), strong founder voice on privacy, GDPR compliant by default with no configuration required, and a defensible procurement story for solo founders, indie publishers, and small content businesses. Trade-offs: feature footprint intentionally narrow (no funnels at lower tiers, no session recording, no heatmaps, lighter event tracking than Plausible at the upper tiers), no open-source self-host option (closed-source Cloud only), Google Ads attribution lighter than GA4, smaller integration ecosystem than the enterprise tier, and the simplest-dashboard positioning is a real trade-off if you need analyst depth.

Visit Simple Analytics Vendor pricing Compare to Cloudflare Web Analytics
Best for

Solo founders, indie publishers, small content businesses, and EU SMB buyers who want a privacy-first dashboard with no learning curve and no consent friction. Particularly strong for buyers who explicitly value a single-screen view over feature breadth.

Worst for

Teams needing deep funnels and segmentation (Plausible Business or Matomo), buyers wanting open-source self-host (Plausible, Matomo, or Umami), or teams running deep Google Ads attribution (GA4).

Vendor Trust Score

Is Simple Analytics a trustworthy vendor?

8.8/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
9.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
9.0
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2018-12-01
    Simple Analytics launched as Dutch privacy-first analytics
    Founded by Adriaan van Rossum; bootstrapped without venture funding; positioned around the Universal Analytics GDPR problem before the DPA rulings.
  • 2022-02-09
    CNIL cookieless analytics guidance favored Simple Analytics
    Simple Analytics explicitly compliant with CNIL 2022 guidance on consent-banner-exempt analytics.
  • 2023-07-01
    Universal Analytics sunset drove migration
    Strong growth in 2023-2024 as solo founders and small EU businesses migrated off Universal Analytics.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 120 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Simplest single-screen dashboard in the category
    87% →
  • EU data residency native (Netherlands)
    78% ↑
  • Cookieless with no consent banner
    71% →
  • Transparent flat pricing
    64% →

Complaint patterns

  • Feature footprint narrow next to Plausible upper tiers
    51% →
  • No open-source self-host option
    47% →
  • Lighter event tracking than Plausible Business
    41% →
  • Smaller integration ecosystem
    38% →
Sentiment trend (6 months)
84/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

96 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Indie or solo (Starter) $120
SMB (Business) $588
Mid-market (Enterprise) $4,800
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Dutch-headquartered; EU data residency native (Netherlands)
  • Bootstrapped and founder-controlled; no acquisition pressure
  • Simplest single-screen dashboard in the category
  • Cookieless script; no consent banner needed
  • GDPR compliant by default with no configuration
  • Transparent flat pricing per measured site
  • Strong founder voice on privacy

Editorial: Weaknesses

  • Feature footprint narrow next to Plausible at upper tiers
  • No open-source self-host option
  • Google Ads attribution lighter than GA4
  • Smaller integration ecosystem
  • Lighter event tracking than Plausible Business
  • Simplest-dashboard positioning trades off analyst depth

Key features & integrations

  • +Cookieless measurement with no consent banner
  • +Single-screen dashboard with traffic sources, pages, locations
  • +Custom events and goals
  • +Email weekly reports
  • +Public dashboards for shared sites
  • +EU data residency native (Netherlands)
  • +API for data export
  • +GDPR, CCPA, PECR compliant by default
  • +GDPR-friendly visitor referrer tracking
  • +UTM tag tracking
15+ integrations
WordPressGhostWebflowShopifySquarespaceSlackZapier
Geography supported
Global; strongest in EU, NL, DE, UK, US
Best fit
1 to 200 employees · Solo founders, indie publishers, small content businesses, EU SMB
Editorial deep-dive

Read our full ranking of Web Analytics Software

Simple Analytics ranks #8 in our editorial review of 10 web analytics software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Web Analytics Software

#7
Cloudflare Web Analytics
Free server-side web analytics for any site behind Cloudflare.
★ 4.5 public
#9
Umami
MIT-licensed open-source web analytics with a clean self-host story.
★ 4.6 public
#6
Piwik PRO
EU data residency native enterprise analytics with consent and CDP.
★ 4.5 partial
Help the next buyer

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