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Web Analytics Software · Rank #9 of 10

Umami review and pricing

MIT-licensed open-source web analytics with a clean self-host story.

By Umami Software Inc · Founded 2020 · Los Angeles, CA · private

Umami is the MIT-licensed open-source web analytics platform, founded in 2020 by Mike Cao and positioned as a developer-friendly alternative to Google Analytics that is genuinely free to self-host. The product ships a small cookieless script, runs no consent banner, stores data wherever the operator chooses (full data ownership), and offers a paid Umami Cloud tier for teams that prefer managed hosting. Strengths: MIT-licensed open-source (most permissive license in the category), genuinely free to self-host, clean modern UI that loads fast, developer-friendly architecture (PostgreSQL or MySQL backend, Docker-friendly), no consent banner needed under EU DPA guidance, defensible procurement story for OSS-first technical teams, and Umami Cloud is transparent and affordable. Trade-offs: smaller vendor footprint than Plausible or Fathom, feature surface intentionally narrow (no native funnels at lower tiers, no session recording, no heatmaps), self-host requires real ops investment, integration ecosystem narrower than the enterprise tier, and Umami Cloud is a lighter operation than the privacy-first SaaS leaders.

Visit Umami Vendor pricing Compare to Simple Analytics
Best for

Developer-led OSS-first teams who want a clean, modern analytics dashboard to self-host on their own infrastructure. Particularly strong for technical SaaS, indie developer products, and teams that value the MIT license over the AGPL Plausible self-host model.

Worst for

Non-technical buyers (Plausible Cloud or Simple Analytics simpler), teams needing deep funnel and segmentation (Plausible Business or Matomo), or enterprises wanting strong vendor support (Plausible or Piwik PRO).

Vendor Trust Score

Is Umami a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
8.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2020-05-01
    Umami launched as MIT-licensed open-source analytics
    Founded by Mike Cao; positioned as developer-friendly Google Analytics alternative with the most permissive license in the category.
  • 2022-09-15
    Umami Cloud launched as managed option
    Added managed hosting tier for teams that prefer SaaS; self-host remains permanent free.
  • 2023-07-01
    Universal Analytics sunset drove developer migration
    Strong growth in 2023-2024 as developer-led teams migrated off Universal Analytics to self-hosted open-source alternatives.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 90 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • MIT-licensed open-source with permissive terms
    87% →
  • Genuinely free to self-host
    78% →
  • Clean modern UI that loads fast
    71% ↑
  • Developer-friendly architecture
    64% →

Complaint patterns

  • Smaller vendor footprint than Plausible or Fathom
    51% →
  • Feature footprint narrow next to Matomo
    47% →
  • Self-host requires real ops investment
    41% →
  • Smaller integration ecosystem
    38% →
Sentiment trend (6 months)
82/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

72 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Indie or solo (Cloud Hobby or self-host) $0
SMB (Cloud Pro) $240
Mid-market (Cloud Enterprise) $2,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • MIT-licensed open-source (most permissive license in category)
  • Genuinely free to self-host
  • Clean modern UI that loads fast
  • Developer-friendly architecture (PostgreSQL, MySQL, Docker)
  • Cookieless script; no consent banner needed
  • Full data ownership when self-hosted
  • Umami Cloud is transparent and affordable

Editorial: Weaknesses

  • Smaller vendor footprint than Plausible or Fathom
  • Feature footprint narrow next to Matomo
  • No native session recording or heatmaps
  • Self-host requires real ops investment
  • Integration ecosystem narrower than enterprise tier
  • Umami Cloud lighter operation than Plausible Cloud

Key features & integrations

  • +Cookieless measurement with no consent banner
  • +Clean modern dashboard with traffic sources, pages, devices
  • +Custom events and goals
  • +PostgreSQL or MySQL backend (self-host)
  • +Docker and Docker Compose deployment
  • +REST API for data export
  • +MIT-licensed open-source
  • +Umami Cloud managed option
  • +Multi-website management
  • +GDPR, CCPA, PECR compliant by default
20+ integrations
WordPressGhostWebflowNext.jsAstroDockerVercelNetlify
Geography supported
Global; strongest in US, EU, UK, JP
Best fit
1 to 1,000 employees · Developer-led OSS-first teams, technical SaaS, indie developer products
Editorial deep-dive

Read our full ranking of Web Analytics Software

Umami ranks #9 in our editorial review of 10 web analytics software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Web Analytics Software

#8
Simple Analytics
Dutch privacy-first analytics with the cleanest single-screen dashboard.
★ 4.7 public
#10
Pirsch Analytics
German GDPR-native cookieless analytics built by a small bootstrapped team.
★ 4.7 public
#7
Cloudflare Web Analytics
Free server-side web analytics for any site behind Cloudflare.
★ 4.5 public
Help the next buyer

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