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Vendor trust scorecard

Simple Analytics vendor trust score

Trust scoring is the “is this vendor a fair counterparty” question, deliberately separated from product quality. Six dimensions, dated, sourced where events warrant it.

8.8
/10
strong
Verdict

Simple Analytics carries a strong vendor trust profile across the six dimensions we score. Few material concerns at renewal or procurement.

Vendor Trust Score

Is Simple Analytics a trustworthy vendor?

8.8/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
9.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
9.0
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2018-12-01
    Simple Analytics launched as Dutch privacy-first analytics
    Founded by Adriaan van Rossum; bootstrapped without venture funding; positioned around the Universal Analytics GDPR problem before the DPA rulings.
  • 2022-02-09
    CNIL cookieless analytics guidance favored Simple Analytics
    Simple Analytics explicitly compliant with CNIL 2022 guidance on consent-banner-exempt analytics.
  • 2023-07-01
    Universal Analytics sunset drove migration
    Strong growth in 2023-2024 as solo founders and small EU businesses migrated off Universal Analytics.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.

How to read this score

  • Trust is separate from product quality. A vendor can ship great software and treat customers badly — or vice versa. We score the two independently.
  • 8.0+/10: strong. Few concerns at renewal or procurement.
  • 6.5–7.9: mixed. Negotiate hard on the lowest dimensions; monitor across the contract term.
  • 5.0–6.4: cautious. Add explicit mitigation language to the master agreement.
  • Below 5.0: concerning. Treat this as a contracted-risk evaluation, not a product-fit evaluation.
  • Updates: we re-verify scoring quarterly. Material trust events (acquisitions, breaches, leadership change, hostile contract terms) get logged on the timeline above.

Related editorial

Last updated 2026-05-10. Scoring methodology: editorial standards. Disagree? Tell us.