Skip to content
Z Zendikt
P
PR and Media Monitoring Software · Rank #4 of 10

Prowly review and pricing

Semrush-acquired SMB-friendly modern PR platform; Polish-built clean UX.

By Prowly (Semrush) · Founded 2013 · Warsaw, Poland · public

Prowly is the SMB and mid-market modern PR platform, founded 2013 in Warsaw, Poland. Acquired by Semrush (NYSE: SEMR) in August 2020, giving it integration into the broader Semrush marketing-intelligence stack. The product covers journalist database, pitch outreach workflow, media monitoring, press-release distribution (via integrations), and PR analytics. Strengths: clean modern UX rivaling Muck Rack, Semrush-integrated marketing intelligence (SEO, content, competitive analysis alongside PR), affordable pricing relative to Cision and Onclusive, and Polish-built engineering quality. Best fit for SMB and mid-market PR teams already on or considering Semrush, wanting modern PR tooling without enterprise spend. Trade-offs: journalist database depth narrower than Muck Rack or Cision (especially weaker outside US and UK), enterprise depth absent, and the Semrush-bundled positioning can feel like a checkbox feature rather than a primary product line.

Visit Prowly Vendor pricing Compare to Notified
Best for

SMB and mid-market PR teams and small PR agencies (5 to 500 employees) wanting modern PR tooling integrated with Semrush marketing intelligence at affordable pricing.

Worst for

Global enterprise PR teams (Cision or Onclusive better for scale), buyers needing deepest journalist coverage outside US plus UK (Muck Rack or Roxhill stronger), or broadcast-heavy teams.

Vendor Trust Score

Is Prowly a trustworthy vendor?

7.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2020-08-22
    Semrush (NYSE: SEMR) acquired Prowly; bundled into Semrush marketing stack
  • 2024-09-22
    AI-assisted pitch personalization shipped
  • 2025-08-22
    Active product velocity under Semrush ownership maintained
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Clean modern UX rivaling Muck Rack
    87% →
  • Semrush-integrated marketing intelligence
    78% ↑
  • Affordable pricing relative to legacy vendors
    71% →

Complaint patterns

  • Journalist database depth narrower than Muck Rack
    51% →
  • Weaker coverage outside US and UK
    47% →
  • Limited PR analytics depth at base tier
    38% →
Sentiment trend (6 months)
82/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

198 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
5-50 employees $4,428
50-250 employees $6,588
250+ employees $14,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Clean modern UX rivaling Muck Rack
  • Semrush-integrated marketing intelligence
  • Affordable pricing relative to Cision and Onclusive
  • Polish-built engineering quality
  • Strong fit for in-house PR teams and small PR agencies
  • Active product velocity under Semrush ownership

Editorial: Weaknesses

  • Journalist database depth narrower than Muck Rack and Cision
  • Weaker journalist coverage outside US and UK
  • Enterprise depth absent
  • Semrush-bundled positioning can feel like a checkbox
  • Broadcast monitoring not native
  • Limited PR analytics depth at base tiers

Key features & integrations

  • +Journalist database (250K-plus journalists)
  • +Pitch outreach workflow
  • +Press-release distribution (via partners)
  • +Media monitoring
  • +PR analytics
  • +Online newsroom (Prowly Brand Journal)
  • +Semrush integration
  • +40-plus integrations
40+ integrations
Semrush (native)SlackHubSpotSalesforceZapierMicrosoft Teams
Geography supported
Global; strongest in EU, US, UK
Best fit
5-500 employees · SMB and mid-market PR teams
Editorial deep-dive

Read our full ranking of PR and Media Monitoring Software

Prowly ranks #4 in our editorial review of 10 pr and media monitoring software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in PR and Media Monitoring Software

#3
Notified
Intrado-spun IR plus PR distribution platform; legacy-feeling but distribution-anchored.
★ 4.0 opaque
#5
Critical Mention
TV plus radio plus online media monitoring specialist; strongest broadcast monitoring.
★ 4.4 opaque
#2
Muck Rack
Modern PR platform challenger; $180M Series B 2022 with clean UX and credible scale.
★ 4.6 partial
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Prowly; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously