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PR and Media Monitoring Software · Rank #2 of 10

Muck Rack review and pricing

Modern PR platform challenger; $180M Series B 2022 with clean UX and credible scale.

By Muck Rack · Founded 2009 · New York, NY · private

Muck Rack is the credible modern challenger to Cision in the PR platform category, founded 2009 in New York. The company raised a $180M Series B in July 2022 led by Susquehanna Growth Equity at a reported $1B-plus valuation, giving it substantial runway to compete with PE-owned legacy vendors. The product spans journalist database, pitch outreach workflow, press-release distribution (via partner integrations), media monitoring, and PR analytics. Strengths: clean modern UX (the cleanest in category), strongest journalist preferences and social-presence data (Muck Rack pioneered tracking journalists through their actual published work and social activity), transparent SaaS pricing relative to Cision and Onclusive, and strong PR analytics. Best fit for in-house PR teams and PR agencies wanting modern UX with credible scale. Trade-offs: media monitoring depth slightly narrower than Cision (Cisions news partner network is still broader), broadcast (TV plus radio) monitoring is via partnership rather than native, and press-release distribution is via partner integration rather than owned wire.

Visit Muck Rack Vendor pricing Compare to Cision
Best for

In-house PR teams and PR agencies (10 to 5,000 employees) wanting modern UX, transparent pricing, and strong journalist outreach without legacy PE-owned vendor baggage.

Worst for

Global enterprises needing deepest media monitoring (Cision still broader), broadcast-heavy PR teams (Critical Mention better for TV plus radio), or buyers needing owned press-release wire (Notified GlobeNewswire integrated).

Vendor Trust Score

Is Muck Rack a trustworthy vendor?

7.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2022-07-22
    Muck Rack raised $180M Series B led by Susquehanna Growth Equity at reported $1B-plus valuation
  • 2024-09-22
    AI-assisted pitch personalization shipped; clean rollout
  • 2025-08-22
    Enterprise tier pricing climbing as company moves upmarket
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Cleanest modern UX in the category
    87% →
  • Strongest journalist preferences data
    78% ↑
  • Transparent SaaS pricing
    71% →

Complaint patterns

  • Media monitoring depth narrower than Cision
    47% →
  • No native broadcast monitoring
    41% →
  • Pricing climbing as company scales
    38% ↑
Sentiment trend (6 months)
85/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
10-100 employees $8,400
100-1,000 employees $24,000
1,000+ employees $72,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Cleanest modern UX in the category
  • Strongest journalist preferences and social-presence data
  • Transparent SaaS pricing relative to Cision and Onclusive
  • Strong PR analytics and reporting
  • $180M Series B 2022 funding runway
  • Active product velocity with frequent shipping cadence

Editorial: Weaknesses

  • Media monitoring depth narrower than Cision
  • Broadcast monitoring via partnership (not native)
  • Press-release distribution via partner integration
  • Pricing climbing as company scales
  • Enterprise-tier features still maturing vs Cision

Key features & integrations

  • +Muck Rack journalist database with preferences
  • +Pitch outreach workflow with deliverability
  • +Media monitoring (online news)
  • +PR analytics and reporting
  • +Journalist relationships tracking
  • +Press-release distribution (via partners)
  • +CRM-style PR pipeline
  • +50-plus integrations
50+ integrations
SlackSalesforceHubSpotMicrosoft TeamsGoogle WorkspaceZapier
Geography supported
Global; strongest in US, UK
Best fit
10-5,000 employees · In-house PR teams and PR agencies
Editorial deep-dive

Read our full ranking of PR and Media Monitoring Software

Muck Rack ranks #2 in our editorial review of 10 pr and media monitoring software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in PR and Media Monitoring Software

#1
Cision
Category installed base leader; STG-owned since 2022 with post-PE pricing pressure.
★ 3.9 opaque
#3
Notified
Intrado-spun IR plus PR distribution platform; legacy-feeling but distribution-anchored.
★ 4.0 opaque
#4
Prowly
Semrush-acquired SMB-friendly modern PR platform; Polish-built clean UX.
★ 4.5 public
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