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Real Estate CRM · Rank #9 of 10

Propertybase review and pricing

Salesforce-built real estate CRM for larger brokerages.

By Propertybase (Lone Wolf Technologies) · Founded 2007 · Boston, MA · pe backed

Propertybase is the Salesforce-platform real estate CRM, founded 2007 in Germany and now headquartered in Boston. The product was acquired by Lone Wolf Technologies in 2021. Its key distinction: Propertybase is built on Salesforce, meaning brokerages get real-estate-specific workflow on top of Salesforce platform capabilities (custom objects, reporting, AppExchange). Strengths: Salesforce-platform foundation (brokerages already comfortable with Salesforce benefit), strong international presence (Germany / UK / Europe footprint), MLS integration, larger-brokerage features. Best fit for larger brokerages (100+ agents) that want real-estate-specific CRM on Salesforce. Trade-offs: requires Salesforce platform fees on top of Propertybase license, Lone Wolf ownership 2021+ introduced velocity questions, implementation 3-9 months, and not a fit for SMB or solo agents.

Visit Propertybase Vendor pricing Compare to Realvolve
Best for

Larger brokerages (100-2,000 agents), particularly those with international footprint or already comfortable with Salesforce, that want real-estate-specific CRM on the Salesforce platform.

Worst for

Solo agents and small teams (Wise Agent / LionDesk / Realvolve cheaper and simpler), modern UX seekers (Follow Up Boss / Lofty better), or buyers avoiding Salesforce platform fees.

Vendor Trust Score

Is Propertybase a trustworthy vendor?

6.1/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.0
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
5.5
Executive stability
Leadership churn over 24 months
6.0
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2021-06-15
    Acquired by Lone Wolf Technologies
    Acquisition by Lone Wolf (which subsequently also acquired LionDesk in 2022) raised category-concentration concerns; product velocity post-acquisition has been mixed per customer reports.
  • 2024-09-22
    Lone Wolf back-office integration roadmap announced
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Salesforce-platform foundation
    78% →
  • Strong international presence
    64% →
  • Larger-brokerage features
    51% →

Complaint patterns

  • Requires Salesforce platform fees on top
    51% →
  • Lone Wolf ownership introduced velocity questions
    47% ↑
  • Total cost of ownership high
    41% →
Sentiment trend (6 months)
66/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

78 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 agents $64,800
200+ agents $168,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Salesforce-platform foundation
  • Strong international presence (Germany / UK / Europe)
  • MLS integration
  • Larger-brokerage features
  • Custom-object flexibility via Salesforce
  • Mature reporting

Editorial: Weaknesses

  • Requires Salesforce platform fees on top of Propertybase
  • Lone Wolf ownership 2021+ introduced velocity questions
  • Implementation 3-9 months
  • Not a fit for SMB or solo agents
  • Total cost of ownership high

Key features & integrations

  • +Salesforce-platform CRM
  • +MLS integration
  • +IDX website
  • +Custom objects (via Salesforce)
  • +Mature reporting
  • +International support
  • +AppExchange access
200+ integrations
Salesforce (native platform)ZillowRealtor.comMLS feeds (broad)DotloopLone Wolf Transactions
Geography supported
United States, Canada, UK, Germany, broader Europe
Best fit
100–2,000 employees · Larger brokerages, particularly international
Editorial deep-dive

Read our full ranking of Real Estate CRM

Propertybase ranks #9 in our editorial review of 10 real estate crm platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Real Estate CRM

#8
Realvolve
Automation-led real estate CRM for workflow-heavy agents.
★ 4.5 public
#10
Sierra Interactive
Modern lead-gen websites + CRM bundle.
★ 4.5 partial
#7
LionDesk
SMB-friendly real estate CRM, now Lone Wolf-owned.
★ 3.8 public
Help the next buyer

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