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Whiteboarding Software · Rank #3 of 10

Mural review and pricing

Workshop facilitation and design-thinking method library.

By Mural · Founded 2011 · San Francisco, CA · private

Mural is one of the original dedicated visual collaboration platforms, founded 2011 in Buenos Aires by Mariano Suarez-Battan and later headquartered in San Francisco, last raising a $50M Series C in 2021 at a reported $2B valuation led by Insight Partners. The product is the historical leader in design-thinking and workshop-facilitation templates, used heavily by consulting firms (IDEO, Deloitte, Accenture innovation practices) and corporate innovation teams. Strengths: strongest design-thinking and method-library curation in the category, mature facilitator features (timer, voting, private mode, summon participants), defensible enterprise SSO, SCIM, SOC 2 Type II, and HIPAA compliance, and an Argentinian-rooted founder community that has shaped facilitation practice globally. Trade-offs: Q2 2023 layoffs (reported 21 percent reduction) and a quiet valuation correction have visibly slowed roadmap velocity, canvas performance degrades on very large boards, AI features have arrived later than Miro AI Assist, renewal pricing pressure reported by enterprise buyers through 2024-2025, and a smaller integration ecosystem than Miro.

Visit Mural Vendor pricing Compare to FigJam by Figma
Best for

Consulting firms, corporate innovation teams, and facilitator-led organizations running structured design-thinking workshops weekly. Particularly strong for innovation practices and service-design teams from 50 to 10,000 employees who value method-library depth over raw template count.

Worst for

Figma-first product teams (FigJam better), Miro-incumbent enterprises (switching cost not worth it), small teams without dedicated facilitation roles, or buyers worried about vendor stability after the 2023 layoffs and valuation correction.

Vendor Trust Score

Is Mural a trustworthy vendor?

7.2/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2021-08-04
    Mural raised $50M Series C at $2B valuation
    Led by Insight Partners; positioned Mural as a dedicated workshop facilitation leader.
  • 2023-06-15
    Mural laid off approximately 21 percent of staff
    Q2 2023 layoffs affected product, marketing, and customer success; consistent with broader category valuation correction post-2022 funding peak.
  • 2024-09-22
    Roadmap velocity visibly slower since 2023 layoffs
    Multiple buyer reports of slower feature delivery and AI parity gap with Miro through 2024-2025.
  • 2025-06-10
    AI Mural shipped with clustering and summary
    AI features added but arrived later than equivalent Miro AI Assist features; independent facilitator feedback positive but modest.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,450 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strongest design-thinking and method-library curation
    87% →
  • Mature facilitator features (timer, voting, private mode)
    78% →
  • Enterprise SSO, SCIM, SOC 2 Type II, HIPAA compliance
    71% →
  • Argentinian-rooted facilitator community gravity
    64% →

Complaint patterns

  • Q2 2023 layoffs and valuation correction concerns
    51% →
  • Roadmap velocity visibly slower since 2023 layoffs
    47% ↑
  • AI features arrived later than Miro AI Assist
    41% →
  • Renewal pricing pressure reported by enterprise buyers
    38% ↑
Sentiment trend (6 months)
75/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

218 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
20 to 100 users (Team+) $14,400
100 to 1,000 users (Business) $144,000
1,000+ users (Enterprise) $420,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strongest design-thinking and method-library curation in the category
  • Mature facilitator features (timer, voting, private mode, summon)
  • Enterprise SSO, SCIM, SOC 2 Type II, HIPAA compliance
  • Argentinian-rooted facilitator community gravity globally
  • Defensible at consulting firms (IDEO, Deloitte, Accenture innovation)
  • Visual Studio template library and curated workshop content
  • Strong native integration with Microsoft Teams, Zoom, Webex

Editorial: Weaknesses

  • Q2 2023 layoffs (~21 percent) and quiet valuation correction
  • Roadmap velocity visibly slower since 2023 layoffs
  • Canvas performance degrades on very large boards
  • AI features arrived later than Miro AI Assist
  • Renewal pricing pressure reported by enterprise buyers 2024-2025
  • Smaller integration ecosystem than Miro
  • Free tier more limited than Miro free tier

Key features & integrations

  • +Infinite canvas with sticky notes, shapes, frames, connectors
  • +Curated design-thinking and innovation template library
  • +Facilitator superpowers (timer, voting, private mode, summon)
  • +Visual Studio for custom template authoring
  • +AI Mural for clustering and summary
  • +Real-time co-editing with cursor tracking
  • +Microsoft Teams, Zoom, Webex meeting integration
  • +Jira, Asana, and Confluence two-way integration
  • +SAML SSO, SCIM, audit log at Enterprise
  • +HIPAA BAA available at Enterprise
95+ integrations
Microsoft TeamsZoomWebexSlackJiraAsanaConfluenceBoxOneDriveGoogle Drive
Geography supported
Global; strongest in US, EU, LATAM
Best fit
20 to 50,000 employees · Consulting firms and corporate innovation teams running facilitated workshops
Editorial deep-dive

Read our full ranking of Whiteboarding Software

Mural ranks #3 in our editorial review of 10 whiteboarding software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Whiteboarding Software

#2
FigJam by Figma
The Figma-native whiteboard, free with any Figma seat.
★ 4.6 public
#4
Lucidspark
Whiteboarding paired with Lucidchart diagramming under one license.
★ 4.5 public
#1
Miro
The enterprise-default infinite canvas for facilitated visual collaboration.
★ 4.7 public
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