Figma-first product teams (FigJam better), Miro-incumbent enterprises (switching cost not worth it), small teams without dedicated facilitation roles, or buyers worried about vendor stability after the 2023 layoffs and valuation correction.
Consulting firms, corporate innovation teams, and facilitator-led organizations running structured design-thinking workshops weekly. Particularly strong for innovation practices and service-design teams from 50 to 10,000 employees who value method-library depth over raw template count.
Why we say this
Editorial pulled these weaknesses from Mural’s product card in our Top 10 Whiteboarding and Visual Collaboration Software for 2026:
- ! Q2 2023 layoffs (~21 percent) and quiet valuation correction
- ! Roadmap velocity visibly slower since 2023 layoffs
- ! Canvas performance degrades on very large boards
- ! AI features arrived later than Miro AI Assist
- ! Renewal pricing pressure reported by enterprise buyers 2024-2025
- ! Smaller integration ecosystem than Miro
- ! Free tier more limited than Miro free tier
If Mural is wrong for you, consider these instead
Same Whiteboarding Software category, different best-fit buyer.
Best for
Small to mid-size product, design, and engineering teams that find Miro and Mural visually noisy and want a sharper design-focused canvas with first-class flowcharts, wireframes, and mind maps. Strong for 5 to 200 employee product organizations and European teams valuing indie vendor stability.
See full profile →Best for
M365-first organizations that need basic whiteboarding inside Teams meetings without onboarding a second vendor, IT teams that value the no-additional-seat-cost economics, and regulated buyers (federal, healthcare, finance) that need Microsoft compliance posture inherited from M365. Strong for 1 to 100,000+ employee Microsoft-incumbent organizations.
See full profile →Best for
Product and design teams already on Figma who want a native whiteboard for ideation, journey mapping, and design-adjacent workshops with seamless handoff to Figma Design files. Particularly strong for 10 to 500 employee product organizations where Figma is already the design system of record.
See full profile →Related editorial
Last updated 2026-05-10. Editorial verdict based on the published Top 10 Whiteboarding and Visual Collaboration Software for 2026 ranking. Disagree? Tell us.