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Push Notification Software · Rank #10 of 10

Iterable Push review and pricing

Push module bundled inside Iterable cross-channel growth.

By Iterable, Inc. · Founded 2013 · San Francisco, CA · private

Iterable Push is the mobile and web push channel inside the broader Iterable cross-channel growth marketing platform, bundled with email, SMS, in-app, and Studio journey orchestration. It is not a standalone product; customers do not buy Iterable Push without buying Iterable. For consumer-brand and digital-first marketing teams already on Iterable for email and lifecycle orchestration, adding push in the same tool removes cross-channel coordination friction. For push-only or SMB buyers, Iterable is significantly overbuilt. The company navigated a high-profile 2022 CEO departure (cofounder Justin Zhu was terminated and later disputed the circumstances publicly), and has since stabilized leadership while continuing enterprise growth.

Visit Iterable Push Vendor pricing Compare to WebEngage
Best for

Consumer-brand and digital-first marketing teams already on Iterable for email and lifecycle orchestration that want push in the same tool with shared journeys.

Worst for

Push-only SMBs (use OneSignal), mobile-app teams wanting best-in-class push SDKs (use Airship or MoEngage), or buyers shopping for push as primary channel.

Vendor Trust Score

Is Iterable Push a trustworthy vendor?

7.0/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2021-04-23
    Cofounder CEO Justin Zhu terminated; circumstances publicly disputed
  • 2022-09-19
    New CEO Andrew Boni period of leadership stabilization
  • 2024-05-08
    Predictive Goals and AI Optimizations generally available
  • 2025-10-15
    EU data residency option launched for European enterprise customers
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 620 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Studio journey orchestration handles complex cross-channel logic well
    78% →
  • Catalogs and Data Feeds unlock product-driven personalization at scale
    64% ↑
  • Cross-channel attribution within one platform simplifies reporting
    51% →

Complaint patterns

  • Implementation complexity requires meaningful services budget
    51% →
  • Pricing opaque and trends high relative to mid-market alternatives
    47% ↑
  • Push SDKs less polished than dedicated mobile engagement platforms
    38% →
Sentiment trend (6 months)
78/100 +4 pts
12
01
02
03
04
05
Representative voices

  • “Iterable Studio handles our 40-step lifecycle journey across email, push, and SMS without breaking. Worth the contract.”

    CRM Director, DTC beauty· G2 · 2026-03-19

  • “Great if you need lifecycle plus push. If you only need push, the value math does not work.”

    Mobile Marketing Manager· Reddit r/martech · 2026-01-23

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
100K-500K profiles $48,000
500K-2M profiles $132,000
2M+ profiles $312,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Unified profile, segmentation, and Studio journey engine across email, push, SMS, in-app
  • Strong consumer-brand references (Calm, DoorDash, Madison Reed, Box)
  • Catalogs and Data Feeds for product-driven personalization
  • Cross-channel attribution within the platform
  • Liquid-style template syntax
  • Predictive Goals for lifecycle outcome optimization
  • Strong enterprise references in DTC, media, fintech, travel

Editorial: Weaknesses

  • Not viable as a standalone push product without buying the platform
  • 2022 cofounder CEO departure was unusually public; some brand turbulence persists
  • Push SDKs less specialized than dedicated mobile engagement platforms
  • Pricing opaque; trends high for the category
  • Mobile-app polish lags Airship, MoEngage, CleverTap

Key features & integrations

  • +Mobile push (iOS APNs, Android FCM)
  • +Web push
  • +Email channel (primary)
  • +SMS channel
  • +In-app messaging
  • +Studio journey orchestration
  • +Catalogs and Data Feeds for product personalization
  • +Predictive Goals for lifecycle optimization
100+ integrations
SegmentmParticleSnowflakeAmplitudeMixpanelSalesforceTealium
Geography supported
Global; strongest in North America and EU
Best fit
100-10,000 employees · Mid-market to enterprise consumer brands
Editorial deep-dive

Read our full ranking of Push Notification Software

Iterable Push ranks #10 in our editorial review of 10 push notification software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Push Notification Software

#9
WebEngage
Indian mid-market customer engagement leader.
★ 4.5 opaque
#8
Leanplum
Leanplum mobile engagement under CleverTap ownership.
★ 4.3 opaque
#7
Customer.io Push
Push module bundled inside Customer.io lifecycle orchestration.
★ 4.5 public
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