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Push Notification Software · Rank #8 of 10

Leanplum review and pricing

Leanplum mobile engagement under CleverTap ownership.

By CleverTap / Leanplum · Founded 2012 · Mountain View, CA (under CleverTap) · private

CleverTap acquired Leanplum in May 2022; financial terms were not disclosed. The combined offering covers push, in-app, email, web push, WhatsApp, and analytics for mobile-app engagement, with CleverTap leading the go-forward roadmap and Leanplum customers gradually migrated onto the CleverTap platform. The strategic logic was reasonable (two mid-tier mobile engagement players consolidating against Braze and MoEngage), but the multi-year migration of incumbent Leanplum customers onto CleverTap created some product-strategy uncertainty that has not fully resolved. For new buyers, the question is essentially whether to evaluate CleverTap directly; for incumbent Leanplum customers, the migration path is the central question.

Visit Leanplum Vendor pricing Compare to Customer.io Push
Best for

Incumbent Leanplum customers planning the migration to CleverTap, or new buyers evaluating mobile-app engagement who are open to CleverTap as the go-forward platform.

Worst for

Buyers wanting product roadmap clarity and stable branding (avoid Leanplum-as-SKU; evaluate CleverTap or MoEngage directly), or push-only SMBs.

Vendor Trust Score

Is Leanplum a trustworthy vendor?

6.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2022-05-23
    CleverTap acquired Leanplum; financial terms not disclosed
  • 2023-07-19
    Leanplum migration onto CleverTap platform extended timeline; some customers report uneven CSM coverage
  • 2024-05-14
    Clever.AI generally available, including TesseractDB and Scribe text generation
  • 2025-09-30
    Leanplum-branded SKU effectively in run-off; new sales steered to CleverTap
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 310 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Behavioral analytics and TesseractDB are differentiated
    71% →
  • WhatsApp channel matters for APAC and LATAM markets
    51% ↑
  • Mobile-first SDK quality remains strong
    47% →

Complaint patterns

  • Post-acquisition product strategy uncertainty persists
    51% ↓
  • Customer success during Leanplum-to-CleverTap migration is uneven
    47% ↓
  • Brand confusion (Leanplum vs CleverTap) complicates procurement
    38% ↓
Sentiment trend (6 months)
72/100 +4 pts
12
01
02
03
04
05
Representative voices

  • “We migrated off Leanplum to CleverTap two years after the acquisition. The migration was bumpy but the destination is solid.”

    Mobile PM, gaming app· G2 · 2026-02-26

  • “If you are buying today, evaluate CleverTap directly. Leanplum as a brand is winding down.”

    CRM Manager, fintech APAC· Reddit r/martech · 2026-01-17

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

64 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
100K-500K MAU $30,000
500K-2M MAU $84,000
2M+ MAU $192,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Mature mobile-engagement product across push, in-app, email, web push
  • CleverTap behavioral analytics and Clever.AI personalization layer
  • WhatsApp Business Platform channel
  • Strong references in consumer apps, gaming, edtech, fintech
  • Mobile-first SDK heritage from both Leanplum and CleverTap
  • Global delivery infrastructure
  • Asian-origin engineering with strong APAC presence

Editorial: Weaknesses

  • Product strategy unclear post-acquisition; multi-year migration of Leanplum customers to CleverTap continues
  • Leanplum-branded SKU effectively in run-off; new buyers steered to CleverTap
  • Pricing opaque; quote-driven
  • Customer success during migration uneven by account
  • Brand confusion (Leanplum vs CleverTap) persists in procurement

Key features & integrations

  • +Mobile push (iOS APNs, Android FCM)
  • +In-app messaging
  • +Web push
  • +Email channel
  • +WhatsApp Business Platform
  • +Behavioral analytics and funnels
  • +Clever.AI personalization
  • +Journey orchestration
80+ integrations
SegmentAmplitudeMixpanelmParticleSnowflakeSalesforceBigQuery
Geography supported
Global; strong in India, APAC, MEA; growing in NA and EU
Best fit
100-10,000 employees · Mid-market to enterprise mobile-app brands
Editorial deep-dive

Read our full ranking of Push Notification Software

Leanplum ranks #8 in our editorial review of 10 push notification software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Push Notification Software

#7
Customer.io Push
Push module bundled inside Customer.io lifecycle orchestration.
★ 4.5 public
#9
WebEngage
Indian mid-market customer engagement leader.
★ 4.5 opaque
#6
CleverPush
GDPR-strict European push with EU data residency.
★ 4.7 public
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