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Lead Capture and Forms Software · Rank #10 of 10

Cognito Forms review and pricing

Mid-market forms with strong calculations and HIPAA compliance.

By Cognito Software · Founded 2013 · Columbia, SC · private

Cognito Forms launched 2013 and serves SMB and mid-market with strong calculation features and HIPAA compliance. Wins on calculations depth, HIPAA compliance, and affordable mid-market pricing. Loses on modern UX, brand mindshare, and capital base.

Visit Cognito Forms Vendor pricing Compare to Wufoo
Best for

SMB and mid-market needing strong calculations + HIPAA compliance at affordable pricing.

Worst for

Enterprise (FormAssembly fit better); modern conversational UX (Typeform).

Vendor Trust Score

Is Cognito Forms a trustworthy vendor?

8.5/10
High trust
Pricing transparency
Published rates; no hidden fees
8.4
Contract fairness
Reasonable terms; no auto-renew traps
8.4
Incident response
How they handle outages and breaches
8.1
Post-acquisition behavior
Customer treatment after M&A or PE
8.8
Executive stability
Leadership churn over 24 months
8.6
Roadmap honesty
Public commitments held
8.4
Trust signal log
  • 2020-08-15
    Founder-led consistent strategy since 2013
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 220 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strong calculation and formula features
    87% →
  • HIPAA compliance native
    71% →
  • Affordable mid-market pricing
    64% →

Complaint patterns

  • Modern UX less polished than Typeform + Tally
    41% →
  • Brand mindshare in procurement defaults lower
    38% ↓
  • Smaller integration ecosystem
    31% →
Sentiment trend (6 months)
84/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

48 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB (5-100 employees) $420
Mid-market (100-1000 employees) $1,180
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strong calculation and formula features
  • HIPAA compliance native
  • Affordable mid-market pricing
  • Founder-led with consistent strategy
  • Multi-language support
  • Mobile-friendly

Editorial: Weaknesses

  • Modern UX less polished than Typeform + Tally
  • Brand mindshare in procurement defaults lower
  • Capital base smaller than peers
  • Smaller integration ecosystem

Key features & integrations

  • +Strong calculation and formula features
  • +HIPAA compliance native
  • +Conditional logic
  • +Payment integrations (Stripe, PayPal, Square)
  • +Multi-language support
  • +Custom branding
  • +Webhooks and Zapier
  • +Document generation
40+ integrations
StripePayPalSquareMailchimpSlackZapierMicrosoft Teams
Geography supported
North America · Europe
Best fit
5-1,000 employees · SMB and mid-market calculations forms
Editorial deep-dive

Read our full ranking of Lead Capture and Forms Software

Cognito Forms ranks #10 in our editorial review of 10 lead capture and forms software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Lead Capture and Forms Software

#9
Wufoo
SurveyMonkey-owned legacy form builder; product velocity slowed.
★ 4.2 public
#8
Gravity Forms
WordPress-native form leader with mature plugin ecosystem.
★ 4.6 public
#7
Paperform
Designer-friendly creative forms with strong content layout features.
★ 4.7 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Cognito Forms; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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