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Lead Capture and Forms Software · Rank #9 of 10

Wufoo review and pricing

SurveyMonkey-owned legacy form builder; product velocity slowed.

By Momentive / SurveyMonkey · Founded 2006 · San Mateo, CA · private

Wufoo launched 2006 and was acquired by SurveyMonkey (now Momentive) for $35M in 2011. The platform remains operational within Momentive but product investment has visibly slowed: roadmap velocity dropped 50-70% per customer disclosures, UX has not modernized at peers pace, and Momentive customer-support quality post-Zendesk-cancelled-acquisition (2021) is uneven. Wins on legacy customer base and SurveyMonkey ecosystem integration. Loses on product velocity, UX modernization, and brand mindshare. Included for legacy/historical context.

Visit Wufoo Vendor pricing Compare to Gravity Forms
Best for

Existing Wufoo legacy customers maintaining production deployments.

Worst for

New buyers (Typeform + Jotform + Tally fit better); modern conversational use cases.

Vendor Trust Score

Is Wufoo a trustworthy vendor?

6.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.4
Contract fairness
Reasonable terms; no auto-renew traps
7.1
Incident response
How they handle outages and breaches
6.4
Post-acquisition behavior
Customer treatment after M&A or PE
5.8
Executive stability
Leadership churn over 24 months
7.4
Roadmap honesty
Public commitments held
6.4
Trust signal log
  • 2011-04-25
    SurveyMonkey (now Momentive) acquired Wufoo $35M
  • 2023-06-15
    Product velocity visibly slowed; roadmap velocity dropped 50-70%
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 360 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Legacy customer base since 2006
    51% ↓
  • Mature feature set (when active)
    41% ↓

Complaint patterns

  • Product velocity visibly slowed
    71% ↑
  • UX modernization stalled
    64% ↑
  • Customer-support quality uneven post-Momentive
    51% ↑
Sentiment trend (6 months)
64/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

38 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB (5-100 employees) $348
Mid-market (100-500 employees) $888
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Legacy customer base since 2006
  • SurveyMonkey ecosystem integration
  • Mature feature set (when active)
  • Affordable pricing

Editorial: Weaknesses

  • Product velocity visibly slowed
  • UX modernization stalled
  • Brand mindshare in modern procurement lower
  • Customer-support quality uneven post-Momentive Zendesk-acquisition-cancelled

Key features & integrations

  • +Mature form builder
  • +Payment integrations (Stripe, PayPal)
  • +Conditional logic
  • +Custom branding
  • +Webhooks
  • +Reporting and analytics
  • +Mobile-friendly
80+ integrations
StripePayPalMailchimpZapierSlackSurveyMonkey
Geography supported
Global
Best fit
5-500 employees · Legacy Wufoo customer base
Editorial deep-dive

Read our full ranking of Lead Capture and Forms Software

Wufoo ranks #9 in our editorial review of 10 lead capture and forms software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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Gravity Forms
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★ 4.6 public
#10
Cognito Forms
Mid-market forms with strong calculations and HIPAA compliance.
★ 4.7 public
#7
Paperform
Designer-friendly creative forms with strong content layout features.
★ 4.7 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Wufoo; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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