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Lead Capture and Forms Software · Rank #8 of 10

Gravity Forms review and pricing

WordPress-native form leader with mature plugin ecosystem.

By Rocketgenius · Founded 2008 · Marshalltown, IA · private

Gravity Forms launched 2008 by Rocketgenius and is the dominant WordPress-native form plugin. Wins on WordPress integration depth, mature plugin ecosystem, and one-time perpetual licensing alternative. Loses on standalone-cloud feature depth and modern UX.

Visit Gravity Forms Vendor pricing Compare to Paperform
Best for

WordPress-anchored sites needing native form integration.

Worst for

Non-WordPress (Typeform + Jotform + Tally fit better); enterprise compliance (FormAssembly).

Vendor Trust Score

Is Gravity Forms a trustworthy vendor?

8.5/10
High trust
Pricing transparency
Published rates; no hidden fees
8.4
Contract fairness
Reasonable terms; no auto-renew traps
8.4
Incident response
How they handle outages and breaches
7.8
Post-acquisition behavior
Customer treatment after M&A or PE
8.8
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.4
Trust signal log
  • 2020-08-15
    Founder-led consistent strategy since 2008
  • 2024-09-15
    Gravity Forms AI add-on launched
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • WordPress-native integration depth
    87% →
  • Mature plugin ecosystem with 1000+ add-ons
    71% →
  • Affordable pricing for WordPress sites
    64% →

Complaint patterns

  • Standalone-cloud feature depth less than peers
    41% →
  • WordPress dependency limits non-WordPress use
    38% →
  • UX modernization slower than cloud-native peers
    31% →
Sentiment trend (6 months)
84/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

78 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
SMB (1-100 employees) $165
Mid-market (100-1000 employees) $385
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • WordPress-native (deepest integration)
  • Mature plugin ecosystem with 1000+ add-ons
  • One-time license model option
  • Strong WordPress community
  • Founder-led with consistent strategy
  • Affordable pricing for WordPress sites

Editorial: Weaknesses

  • Standalone-cloud feature depth less than Typeform + Jotform
  • WordPress dependency limits non-WordPress use
  • UX modernization slower than cloud-native peers
  • Plugin compatibility issues at WordPress upgrades

Key features & integrations

  • +WordPress-native plugin
  • +Mature plugin ecosystem with 1000+ add-ons
  • +Conditional logic
  • +Payment integrations (Stripe, PayPal)
  • +Custom CSS and styling
  • +Multi-page forms
  • +Webhooks and Zapier
  • +GDPR compliance options
300+ integrations
StripePayPalMailchimpHubSpotSalesforceZapierSlackActive Campaign
Geography supported
Global
Best fit
1-1,000 employees · WordPress-anchored businesses
Editorial deep-dive

Read our full ranking of Lead Capture and Forms Software

Gravity Forms ranks #8 in our editorial review of 10 lead capture and forms software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Lead Capture and Forms Software

#7
Paperform
Designer-friendly creative forms with strong content layout features.
★ 4.7 public
#9
Wufoo
SurveyMonkey-owned legacy form builder; product velocity slowed.
★ 4.2 public
#6
Formstack
Cross-CRM enterprise forms with workflow automation and document generation.
★ 4.4 partial
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Gravity Forms; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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