SMB marketers (Demio / Zoom Events better fit), buyers wanting modern AI-first event UX (Goldcast better), or teams worried about public-company financial trajectory of vendor.
B2B marketing teams (200-10,000 employees) running content-rich, demand-gen-anchored webinar programs with deep MAP integration needs, particularly in financial services, healthcare, and regulated B2B SaaS.
Why we say this
Editorial pulled these weaknesses from ON24’s product card in our Top 10 Webinar & Virtual Events Software for 2026:
- ! Post-IPO stock decline (~95% from 2021 peak) creates vendor stability questions
- ! Pricing meaningful and opaque ($30K-$200K+ annually)
- ! UX dated relative to Goldcast for content-rich events
- ! Aggressive multi-year contract pressure reported
- ! Management churn since 2022
- ! Implementation 4-12 weeks for full ON24 IQ deployment
If ON24 is wrong for you, consider these instead
Same Webinar / Virtual Events category, different best-fit buyer.
Best for
Buyers (50-1,000 employees) wanting Goldcast-style virtual event functionality at lower price who have done diligence on vendor financial stability.
See full profile →Best for
Mid-market marketing teams (50-2,000 employees) wanting modern API and embedded webinar experiences, or buyers seeking a vendor that survived the post-2022 reset intact.
See full profile →Best for
B2B SaaS marketing teams (50-2,000 employees) running content-rich event-led growth programs with strong MAP integration needs and prioritizing modern AI-driven content repurposing.
See full profile →Related editorial
Last updated 2026-05-09. Editorial verdict based on the published Top 10 Webinar & Virtual Events Software for 2026 ranking. Disagree? Tell us.