If you’re evaluating ON24 for webinar / virtual events, the three strongest independent alternatives in our editorial ranking are Zoom Events, Goldcast, GoTo Webinar. Each has a different best-fit buyer — the right choice depends on team size and workflow, not on which has the loudest review-site presence.
Why ON24 sometimes isn’t the right pick: SMB marketers (Demio / Zoom Events better fit), buyers wanting modern AI-first event UX (Goldcast better), or teams worried about public-company financial trajectory of vendor. See full “worst for” verdict →
9 ON24 alternatives
| Rank | Product | Best for | Target size | Pricing |
|---|---|---|---|---|
| #1 | Zoom Events | SMB and mid-market organizations (10-2,000 employees) already on Zoom for video, hosting single-session webinars, town-halls, and basic recurring lead-gen events. | 10–10,000+ | ● Transparent |
| #3 | Goldcast | B2B SaaS marketing teams (50-2,000 employees) running content-rich event-led growth programs with strong MAP integration needs and prioritizing modern AI-driven content repurposing. | 50–5,000 | ◐ Partial |
| #4 | GoTo Webinar | Mid-market organizations (50-2,000 employees) wanting a reliable, predictable webinar platform with public pricing and minimal surprises. | 50–5,000 | ● Transparent |
| #5 | BigMarker | Mid-market marketing teams (50-2,000 employees) wanting modern API and embedded webinar experiences, or buyers seeking a vendor that survived the post-2022 reset intact. | 50–5,000 | ◐ Partial |
| #6 | Demio | SMB and lower mid-market marketers (10-500 employees) running recurring lead-gen webinars and automated evergreen funnels without enterprise complexity. | 10–500 | ● Transparent |
| #7 | Webex Events | Cisco-anchored enterprises (1,000-50,000+ employees) wanting a native event platform integrated with Webex Meetings, particularly for hybrid in-person + virtual events. | 500–50,000+ | ○ Quote-only |
| #8 | Livestorm | European-anchored marketing teams (50-2,000 employees) and global teams running cross-border webinars and training programs requiring GDPR-first data handling. | 50–5,000 | ● Transparent |
| #9 | Airmeet | Buyers (50-1,000 employees) wanting Goldcast-style virtual event functionality at lower price who have done diligence on vendor financial stability. | 50–2,000 | ◐ Partial |
| #10 | Hopin Events | RingCentral-anchored organizations (200-5,000 employees) wanting an integrated virtual events module alongside RingCentral video, who understand the collapse history. | 200–5,000 | ○ Quote-only |
Which alternative for which buyer
Zoom Events
Share leader for SMB and mid-market webinars, commoditized by AI Companion.
SMB and mid-market organizations (10-2,000 employees) already on Zoom for video, hosting single-session webinars, town-halls, and basic recurring lead-gen events.
B2B marketing teams running event-led growth programs needing deep MAP integration, account-level intent, and content repurposing (Goldcast / ON24 better fit), or enterprises wanting a marketing-anchored webinar platform separate from IT bundling.
Goldcast
Modern AI-driven B2B virtual events leader.
B2B SaaS marketing teams (50-2,000 employees) running content-rich event-led growth programs with strong MAP integration needs and prioritizing modern AI-driven content repurposing.
Enterprise-only buyers needing 10,000+ concurrent attendees (ON24 / Zoom Events better), regulated industries needing FedRAMP (ON24 lacks too, Zoom Events better), or buyers wanting SMB-friendly pricing (Demio cheaper).
GoTo Webinar
Long-running mid-market webinar platform under Vista Equity ownership.
Mid-market organizations (50-2,000 employees) wanting a reliable, predictable webinar platform with public pricing and minimal surprises.
B2B marketing teams running event-led growth (Goldcast / ON24 better), enterprises wanting AI-first roadmap (Zoom / Goldcast better), or buyers wanting deepest MAP integration (ON24 / Goldcast better).
BigMarker
Bootstrap-profitable webinar + virtual event hybrid with modern API.
Mid-market marketing teams (50-2,000 employees) wanting modern API and embedded webinar experiences, or buyers seeking a vendor that survived the post-2022 reset intact.
Enterprises wanting deepest MAP integration (ON24 better), buyers wanting AI-first content repurposing (Goldcast better), or organizations already heavily on Zoom for video (Zoom Events lower friction).
Demio
SMB-friendly webinar platform under Banzai (NASDAQ:BNZI) ownership.
SMB and lower mid-market marketers (10-500 employees) running recurring lead-gen webinars and automated evergreen funnels without enterprise complexity.
Enterprise marketing teams (ON24 / Goldcast better), buyers prioritizing AI content repurposing (Goldcast better), or organizations already on Zoom (Zoom Events lower friction).
Webex Events
Cisco-anchored event platform built on the former Socio acquisition.
Cisco-anchored enterprises (1,000-50,000+ employees) wanting a native event platform integrated with Webex Meetings, particularly for hybrid in-person + virtual events.
B2B marketing teams running event-led growth (Goldcast / ON24 better), non-Cisco organizations (Zoom Events lower friction), or buyers wanting modern AI-first content repurposing (Goldcast better).
Related editorial
Last updated 2026-05-09. Rankings reflect editorial judgment based on the published Top 10 Webinar & Virtual Events Software for 2026. We accept no vendor payments. Found something inaccurate? Tell us.