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Editorial verdict · Who it’s wrong for

Who shouldn’t buy Constant Contact?

A direct read on the buyers Constant Contact is the wrong fit for — sourced from the same editorial team that ranked the full Email Marketing Software category.

Worst for

B2B SaaS, e-commerce DTC, modern marketing teams expecting fresh UX, or any SMB needing sophisticated automation.

For context: who it IS for

Local businesses, restaurants, nonprofits, and event-driven SMBs, particularly those who already have a Constant Contact account or come from a local-business buying motion.

Target size: 1–250 · Local SMB, restaurants, nonprofits

Why we say this

Editorial pulled these weaknesses from Constant Contact’s product card in our Top 10 Email Marketing Software for 2026:

  • ! Platform feels older than HubSpot or ActiveCampaign
  • ! Automation depth shallow
  • ! Pricing has crept up under PE ownership
  • ! Per-contact pricing model
  • ! Limited B2B and e-commerce features
  • ! Less appealing to younger marketers

If Constant Contact is wrong for you, consider these instead

Same Email Marketing Software category, different best-fit buyer.

#3 ActiveCampaign

Best for

B2B and SMB teams (10–500 employees) needing genuinely advanced automation without Marketo/Pardot enterprise pricing.

See full profile →
#10 Drip

Best for

Mid-market e-commerce brands (5K–100K contacts) that find Klaviyo pricing prohibitive but want similar e-commerce automation capabilities.

See full profile →
#4 HubSpot Marketing Hub

Best for

Mid-market companies already on HubSpot CRM that want unified marketing-sales-service data and prefer modern UX over feature depth.

See full profile →

Related editorial

Last updated 2026-05-07. Editorial verdict based on the published Top 10 Email Marketing Software for 2026 ranking. Disagree? Tell us.