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Email Marketing Software · Rank #9 of 10

Constant Contact review and pricing

Long-standing email marketing for local SMB.

By Constant Contact, Inc. (Clearlake Capital) · Founded 1995 · Waltham, MA · pe backed

Constant Contact has been in the email marketing market longer than almost any competitor (founded 1995). The brand is established with local businesses, restaurants, nonprofits, and event-driven SMBs. The product covers email campaigns, basic automation, social media management, and event marketing on one platform. Acquired by Clearlake Capital in 2021. The trade-offs: the platform feels older than HubSpot or ActiveCampaign, automation depth is shallow, and pricing has crept up under PE ownership.

Visit Constant Contact Vendor pricing Compare to MailerLite
Best for

Local businesses, restaurants, nonprofits, and event-driven SMBs, particularly those who already have a Constant Contact account or come from a local-business buying motion.

Worst for

B2B SaaS, e-commerce DTC, modern marketing teams expecting fresh UX, or any SMB needing sophisticated automation.

Vendor Trust Score

Is Constant Contact a trustworthy vendor?

6.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.5
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
6.0
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2021-02-23
    Acquired by Clearlake Capital
  • 2024-08-15
    Pricing increases observed under PE ownership
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 6,280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Long-standing brand with local SMB recognition
    71% →
  • US-based phone support quality
    51% →
  • Made for event marketing
    41% →

Complaint patterns

  • Platform feels older than competitors
    64% ↑
  • Automation depth shallow
    58% →
  • Pricing increases under PE ownership
    47% ↑
Sentiment trend (6 months)
73/100 -1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
500–2.5K contacts $360
2.5K–10K contacts $1,080
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Long-standing brand recognition with local SMBs
  • Built for restaurants, nonprofits, event-driven businesses
  • Built-in event marketing (registration, RSVPs)
  • Solid template library
  • US-based phone support
  • Trustworthy deliverability reputation

Editorial: Weaknesses

  • Platform feels older than HubSpot or ActiveCampaign
  • Automation depth shallow
  • Pricing has crept up under PE ownership
  • Per-contact pricing model
  • Limited B2B and e-commerce features
  • Less appealing to younger marketers

Key features & integrations

  • +Email campaigns
  • +Marketing automation
  • +Event marketing (registration, RSVPs)
  • +Social media tools
  • +Landing pages
  • +A/B testing
  • +Reporting
  • +Mobile apps
200+ integrations
ShopifyWooCommerceSalesforceQuickBooksEventbrite
Geography supported
Global; strongest in US
Best fit
1–250 employees · Local SMB, restaurants, nonprofits
Vendor trust

Constant Contact trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy Constant Contact

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

Constant Contact alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Email Marketing Software

Constant Contact ranks #9 in our editorial review of 10 email marketing software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Email Marketing Software

#8
MailerLite
Cleanest UX for very small business and creators.
★ 4.7 public
#10
Drip
E-commerce alternative to Klaviyo at lower price tiers.
★ 4.4 public
#7
Iterable
Enterprise cross-channel lifecycle marketing.
★ 4.4 opaque
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Constant Contact; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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