Australia verdict (TL;DR)
Verified 2026-05-24CrowdStrike dominates Aussie enterprise and government EDR - CrowdStrike Sydney has a sizable Aussie team and IRAP PROTECTED assessment. Microsoft Defender for Endpoint is the M365 E5 default at CBA, Westpac, NAB, ANZ, ATO, and most Aussie federal/state agencies. SentinelOne and Cortex XDR are the credible challengers. Huntress wins MSP-managed Aussie SMB. Sophos Intercept X has strong Aussie field. Cybereason, Trend Vision One (Trend Micro APAC HQ is Australia!), Bitdefender, and ESET cover specific niches. SOCI Act 2018, ASD Essential Eight ML 2/3, APRA CPS 234 / CPS 230 drive procurement.
Picks for Australia
- Aussie enterprise / government (banking, telco, federal): CrowdStrike Falcon CrowdStrike Sydney has sizable Aussie team, IRAP-PROTECTED, AWS Sydney sovereignty. Default at CBA, Westpac, Telstra, Optus, ATO.
- Microsoft 365 E5 customer (most Aussie regulated): Microsoft Defender for Endpoint Bundled with M365 E5. Azure Australia Central (Canberra) IRAP-PROTECTED. Default at NAB, ANZ, Suncorp, IAG, Medibank, federal agencies.
- Aussie mid-market modern stack (Atlassian, Canva, REA Group): SentinelOne Strong Aussie field, autonomous response, often shortlisted vs CrowdStrike at Aussie tech.
- Palo Alto-heavy Aussie enterprise: Cortex XDR Palo Alto Networks Sydney HQ. Default when Prisma + Cortex stack already deployed at Aussie regulated.
- MSP-managed Aussie SMB (5-500 employees): Huntress Modern MSP-friendly EDR-with-SOC. Default Aussie MSP-managed SMB and mid-market.
- Sophos-heavy Aussie regulated: Sophos Intercept X Sophos has strong Aussie field. Used at Aussie healthcare, super, and mid-tier regulated.
- Aussie SMB with Trend Micro footprint: Trend Vision One Trend Micro APAC HQ is in Australia. Strong Aussie SMB to mid-market reach.
How the edr / endpoint security market looks in Australia
Aussie EDR is dominated by CrowdStrike Falcon and Microsoft Defender for Endpoint. CrowdStrike has built one of its strongest non-US country presences in Australia - a sizable Sydney team, IRAP-PROTECTED assessment, AWS Sydney sovereignty, and deep references at CBA, Westpac, Telstra, Optus, ATO, ASIC, Services Australia, and most federal agencies. Defender for Endpoint is the M365 E5 default at NAB, ANZ, Suncorp, IAG, AMP, Medibank, and Aussie government agencies on Azure Australia Central (Canberra) IRAP PROTECTED.
SentinelOne is the credible third-place vendor with strong Aussie field motion, often shortlisted against CrowdStrike at Atlassian, Canva, REA Group, Seek, Linktree, and other modern-stack Aussie SaaS. Cortex XDR (Palo Alto Networks) wins where Prisma + Cortex stack is already deployed; Palo Alto Sydney has a serious field presence. Huntress is the MSP-managed Aussie SMB default - cheap, fast, with a Sydney-aware SOC.
Sophos Intercept X has historical Aussie field strength in healthcare, super, and mid-tier regulated. Cybereason is rare in AU. Trend Vision One (Trend Micro APAC HQ is in Australia!) holds Aussie SMB to mid-market through long-standing channel relationships. Bitdefender and ESET hold legacy AV-to-EDR upgrade paths. CyberCX (Sydney-headquartered Aussie MSSP) is the largest non-OEM driver of Aussie EDR sales, often co-managing CrowdStrike, SentinelOne, and Defender. SOCI Act 2018, ASD Essential Eight ML 1/2/3, APRA CPS 234 / CPS 230, Privacy Act APP 11, and Notifiable Data Breaches scheme drive every serious procurement.
EDR platforms collect detailed endpoint telemetry that can identify Australian individuals (usernames, hostnames, file metadata, network destinations). Privacy Act 1988 and APP 11 (security), APP 6 (use and disclosure), APP 8 (cross-border), and APP 12 (access) apply. Notifiable Data Breaches scheme triggers OAIC reporting within 30 days. APRA CPS 234 information security applies for regulated banks, insurers, super; CPS 230 operational resilience from July 2025 classifies EDR as a material service provider. SOCI Act 2018 mandates incident reporting to ACSC within 12 hours (significant) or 72 hours (relevant) for 11 critical infrastructure sectors. ASD Essential Eight Maturity Levels (1, 2, 3) drive procurement at federal agencies - ML 2 expected, ML 3 for defence-grade. IRAP PROTECTED assessment required for PROTECTED government endpoints; CrowdStrike, Defender for Endpoint, and SentinelOne have IRAP coverage. PSPF and ISM controls apply. Modern Slavery Act 2018 affects supplier risk. AWS Sydney, Azure Australia East / Central are standard residency choices. Sub-processor disclosure (especially AI components like Charlotte AI) is a procurement question.
Quick comparison, ranked for Australia
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 CrowdStrike Falcon | Large enterprises | $4.99 | $4.99 | 4.6 | Global; strongest in US, EU, UK, AU | |
| 2 Microsoft Defender for Endpoint | Microsoft-anchored organizations | $3 | $3 | 4.4 | Global; strongest in US, EU, AU; worldwide | |
| 3 SentinelOne Singularity | Non-Microsoft enterprises | Quote | - | 4.7 | Global; strongest in US, EU, UK, AU | |
| 4 Palo Alto Cortex XDR | Palo Alto-anchored enterprises | Quote | - | 4.5 | Global; strongest in US, EU, UK | |
| 6 Sophos Intercept X | Mid-market | Quote | - | 4.6 | Global; strongest in UK, EU, US, AU | |
| 5 Huntress | SMB and MSP | Quote | - | 4.9 | Global; strongest in US, EU, UK | |
| 7 Cybereason Defense Platform | Investigation-heavy SOCs | Quote | - | 4.4 | Global; strongest in US, EU, Israel, Japan | |
| 8 Trend Vision One | Trend Micro-anchored enterprises | Quote | - | 4.5 | Global; strongest in APAC (Japan), US, EU | |
| 9 Bitdefender GravityZone | European mid-market | $4 | $4 | 4.6 | Global; strongest in EU, US, UK | |
| 10 ESET PROTECT | European SMB to mid-market | $3 | $3 | 4.6 | Global; strongest in EU, UK; growing US |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in Australia actually pay
Median annual deal size by employee band, in AUD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (AUD) | Sample | Notes |
|---|---|---|---|---|
| CrowdStrike Falcon | Enterprise (5,000-50,000 endpoints) | A$1,450,000 | 15 | Falcon Enterprise + Identity, IRAP-PROTECTED |
| Microsoft Defender for Endpoint | Enterprise (M365 E5 bundle) | A$980,000 | 18 | Bundled in E5, Azure AU Central |
| SentinelOne Singularity | 500-5,000 employees | A$285,000 | 12 | Singularity Complete |
| Palo Alto Cortex XDR | Palo Alto enterprise | A$412,000 | 7 | Cortex XDR Pro |
| Sophos Intercept X | 100-1,000 employees | A$68,000 | 14 | Intercept X Advanced + XDR |
| Huntress | SMB / MSP-managed | A$18,000 | 22 | Managed EDR + SOC |
| Trend Vision One | 100-1,000 employees | A$92,000 | 11 | Vision One XDR |
Australia-built or Australia-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for Australia buyers and worth a shortlist.
CrowdStrike Australia (Sydney)
Visit ↗Sizable Sydney Aussie team. IRAP-PROTECTED. Default Aussie enterprise + government EDR.
CyberCX
Visit ↗Sydney-headquartered Aussie MSSP. Largest non-OEM driver of Aussie EDR sales - co-manages CrowdStrike, SentinelOne, Defender.
Trend Micro Australia (APAC HQ)
Visit ↗Trend Micro APAC HQ is in Australia. Long-standing Aussie SMB to mid-market presence.
Macquarie Cloud Services
Visit ↗Sydney-based managed-cloud and security. Operates EDR for Aussie regulated and government estates.
Sophos Australia
Visit ↗Strong Aussie field, healthcare and super-fund presence.
Global picks that don't fit here
- Cybereason Defense PlatformThin Aussie reference base; CrowdStrike and SentinelOne dominate the segments Cybereason targets.
- Bitdefender GravityZoneStrong AV pedigree but limited Aussie enterprise EDR field presence.
All 10, ranked for Australia
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the Australia market.
CrowdStrike Falcon
Market leader on detection quality and XDR module breadth.
CrowdStrike Falcon is the EDR/XDR market leader, founded 2011, public 2019, $90B+ market cap. The product's strengths: industry-leading detection quality (consistent top performer in MITRE ATT&CK Evaluations), strongest threat intelligence team (CrowdStrike Intelligence + Overwatch managed hunt), and broadest XDR module ecosystem (Falcon platform spans endpoint, identity, cloud, data, exposure management). Best fit for 1,000+ employee enterprises wanting best-of-breed EDR. Trade-offs: pricing has escalated meaningfully ($45-$120+/endpoint/year typical), per-module pricing creates surprise costs, and the July 19, 2024 Falcon Sensor channel-file outage caused the largest IT outage in history (8.5M devices), trust impact remains material.
Large enterprises (1,000+ employees) wanting best-of-breed EDR/XDR with the strongest detection quality and broadest module ecosystem.
Microsoft 365 E5-anchored shops (Defender bundled cheaper), SMBs (Huntress better SMB fit), or cost-sensitive mid-market (SentinelOne / Sophos cheaper).
Strengths
- Industry-leading detection quality (MITRE ATT&CK)
- Strongest threat intelligence team (Overwatch + Intelligence)
- Broadest XDR module ecosystem
- Fits 1,000+ employee enterprises
- Public company financial transparency
- Cloud-native single-agent architecture
Weaknesses
- July 2024 channel-file outage caused historic global IT disruption
- Pricing escalated meaningfully ($45-$120+/endpoint/year)
- Per-module pricing creates surprise costs
- Support depends on tier post-2024 outage
- Some customer churn to Microsoft Defender post-2024
Pricing tiers
opaque- Falcon GoPer endpoint; SMB; basic NGAV+EDR$4.99 /mo
- Falcon Pro~$45-$60/endpoint/year typicalQuote
- Falcon Enterprise$60-$100/endpoint/year with threat intelligenceQuote
- Falcon Elite$100-$120+/endpoint/year with Identity ProtectionQuote
- Falcon CompleteManaged; $200+/endpoint/yearQuote
- · Per-module pricing adds up fast
- · Annual price increases of 8-12%
- · Onboarding fees ($10K-$100K)
- · Premium modules (Identity Protection, Cloud Security) separate
Key features
- +NGAV + EDR (Falcon Insight)
- +Threat hunting (Overwatch managed)
- +Threat intelligence
- +Identity Protection module
- +Cloud Security (Falcon Cloud Security)
- +Exposure Management
- +XDR (cross-domain telemetry)
- +Mobile apps
Microsoft Defender for Endpoint
De facto default for any Microsoft 365 E5 organization.
Microsoft Defender for Endpoint is the EDR/XDR product bundled with Microsoft 365 E5, plus available standalone. The product's strengths: bundled with M365 E5 at no incremental cost (the single biggest economic lever in EDR), native integration with Microsoft Sentinel SIEM and Entra ID, and detection quality that has closed most of the historical gap with CrowdStrike. Best fit for any Microsoft-anchored organization. Trade-offs: outside the Microsoft ecosystem the product is meaningfully weaker, non-Windows EDR coverage (Mac, Linux, mobile) less mature than CrowdStrike, and the management UX (Microsoft Defender Portal) has a steep learning curve.
Any organization on Microsoft 365 E5 (essentially common at zero marginal cost), particularly Windows-heavy enterprises and Microsoft Sentinel SIEM customers.
Non-Microsoft enterprises (CrowdStrike/SentinelOne better), Mac/Linux-heavy shops (CrowdStrike/SentinelOne better cross-platform), or SMBs without M365 E5 (Huntress / Bitdefender cheaper).
Strengths
- Bundled with Microsoft 365 E5 at no extra cost
- Native Microsoft Sentinel + Entra ID integration
- Detection quality closed gap with CrowdStrike
- Works for Microsoft-anchored orgs
- FedRAMP High authorized
- Public company financial transparency
Weaknesses
- Outside Microsoft ecosystem meaningfully weaker
- Non-Windows EDR less mature than CrowdStrike
- Management UX (Defender Portal) steep learning curve
- Some advanced features require M365 E5 (not E3)
- Customer support quality varies by region
Pricing tiers
public- Defender for Endpoint P1Per user; standalone; basic NGAV+EDR$3 /mo
- Defender for Endpoint P2Per user; standalone; full EDR$5.2 /mo
- M365 E5Per user; includes Defender P2 + Sentinel + more$57 /mo
- Defender for Business (SMB)SMB-only; up to 300 users$3 /mo
- · M365 E5 license required for full features
- · Annual M365 price increases
- · Sentinel ingestion charged separately
Key features
- +NGAV + EDR (single agent)
- +XDR via Microsoft Sentinel
- +Native Entra ID integration
- +Conditional Access integration
- +Threat and Vulnerability Management
- +Attack surface reduction
- +Mobile apps
- +500+ integrations
SentinelOne Singularity
Strongest CrowdStrike alternative for non-Microsoft enterprises.
SentinelOne Singularity is the strongest CrowdStrike alternative, founded 2013, public 2021. The product's strengths: AI-led detection (Purple AI for analyst augmentation), aggressive product velocity, and competitive pricing relative to CrowdStrike. Best fit for non-Microsoft enterprises (500-50,000 employees) wanting best-of-breed EDR/XDR with stronger pricing than CrowdStrike. Trade-offs: detection quality strong but consistently second to CrowdStrike in independent testing, threat intelligence team smaller than CrowdStrike Overwatch, and customer support quality has declined as the company scaled.
Non-Microsoft enterprises (500-50,000 employees) wanting best-of-breed EDR/XDR alternative to CrowdStrike with stronger pricing.
Microsoft 365 E5 shops (Defender bundled cheaper), SMBs (Huntress / Bitdefender cheaper), or buyers requiring deepest threat intelligence (CrowdStrike Overwatch better).
Strengths
- AI-led detection (Purple AI for analyst augmentation)
- Aggressive product velocity
- Competitive pricing vs CrowdStrike
- Built for non-Microsoft enterprises
- Public company financial transparency
- Singularity Data Lake for XDR
Weaknesses
- Detection quality second to CrowdStrike in independent tests
- Threat intelligence team smaller
- Customer support quality declined
- Per-module pricing creates surprise costs
- Some product velocity at expense of stability
Pricing tiers
opaque- Singularity Core~$30-$50/endpoint/year typicalQuote
- Singularity Control$50-$80/endpoint/yearQuote
- Singularity Complete$80-$110/endpoint/year (full EDR)Quote
- Singularity Commercial$110+/endpoint/year (full XDR)Quote
- · Per-module pricing adds up
- · Onboarding fees ($5K-$50K)
- · Annual price increases of 6-10%
Key features
- +NGAV + EDR (Singularity)
- +Purple AI (analyst augmentation)
- +XDR (Singularity Data Lake)
- +Identity Threat Detection
- +Cloud Workload Security
- +Vigilance MDR (managed)
- +Mobile apps
Palo Alto Cortex XDR
XDR for Palo Alto network security stack consolidation.
Palo Alto Cortex XDR is the XDR product from Palo Alto Networks, the network security leader. The product's primary advantage: tight integration with Palo Alto firewalls, Prisma SASE, and the broader Palo Alto stack, making it the default for buyers consolidating around Palo Alto. Best fit for enterprises 1,000+ employees committed to Palo Alto network security. Trade-offs: outside the Palo Alto ecosystem the product is less compelling than CrowdStrike/SentinelOne, agent footprint heavier than competitors, and pricing meaningful at scale.
Enterprises (1,000-50,000 employees) committed to Palo Alto network security wanting unified XDR + network + SASE platform.
Non-Palo Alto shops (CrowdStrike/SentinelOne better), Microsoft 365 E5 shops (Defender bundled), or SMBs (Huntress / Bitdefender cheaper).
Strengths
- Tight Palo Alto network security integration
- Made for Palo Alto-anchored stacks
- Mature XDR with network telemetry advantage
- Cortex XSIAM (next-gen SOC platform) integration
- Public company financial transparency
- Strong threat intelligence (Unit 42)
Weaknesses
- Outside Palo Alto ecosystem less compelling
- Agent footprint heavier than CrowdStrike/SentinelOne
- Pricing meaningful at scale
- Management UX (Cortex) steep learning curve
- Innovation pace slower than SentinelOne
Pricing tiers
opaque- Cortex XDR Prevent~$50-$80/endpoint/year typicalQuote
- Cortex XDR Pro$80-$120/endpoint/yearQuote
- Cortex XSIAMCustom; integrated SOC platformQuote
- · Implementation fee ($25K-$200K)
- · Annual price increases of 6-10%
- · XSIAM separate purchase
Key features
- +NGAV + EDR (Cortex XDR Agent)
- +Network telemetry integration
- +Cortex XSIAM (SOC platform)
- +Unit 42 threat intelligence
- +Cloud workload protection (Prisma Cloud)
- +Identity Threat Detection
- +Mobile apps
Sophos Intercept X
Mid-market sweet spot with Synchronized Security network integration.
Sophos Intercept X is the EDR product from Sophos, founded 1985 in the UK, taken private by Thoma Bravo in 2020 for $3.9B. The product's strengths: tight integration with Sophos Firewall and Sophos Central management plane (Synchronized Security architecture), strong fit for mid-market organizations consolidating endpoint + network + email security. Best fit for 100-2,500 employee mid-market companies wanting unified Sophos stack. Trade-offs: post-Thoma Bravo direction has been measured rather than aggressive, detection quality strong but consistently below CrowdStrike/SentinelOne in independent testing, and pricing has crept up.
Mid-market organizations (100-2,500 employees) consolidating endpoint + network + email security on Sophos with Synchronized Security architecture.
Best-of-breed EDR buyers (CrowdStrike/SentinelOne better detection), Microsoft 365 E5 shops (Defender bundled), or large enterprises (CrowdStrike better scale).
Strengths
- Tight Synchronized Security integration with Sophos Firewall
- Works for mid-market consolidation
- Sophos Central unified management plane
- Mature anti-ransomware (CryptoGuard)
- Established 40+ year brand
- Sophos MDR available
Weaknesses
- Post-Thoma Bravo direction measured (not aggressive)
- Detection quality below CrowdStrike/SentinelOne in tests
- Pricing crept up post-Thoma Bravo
- Innovation pace slower than SentinelOne
- Support inconsistency reported
Pricing tiers
opaque- Intercept X Advanced~$30-$50/endpoint/year typicalQuote
- Intercept X Advanced with XDR$50-$80/endpoint/yearQuote
- Intercept X with MDR$80-$120/endpoint/year (managed)Quote
- · Per-module pricing
- · Annual price increases
- · Implementation services
Key features
- +NGAV + EDR (Intercept X)
- +CryptoGuard anti-ransomware
- +XDR (Sophos XDR)
- +Synchronized Security (firewall integration)
- +Sophos MDR (managed)
- +Sophos Central management
- +Mobile apps
Huntress
Managed EDR + 24/7 SOC for SMB and MSP, category leader.
Huntress is the SMB / MSP-focused managed EDR, founded 2015 by ex-NSA operators. The product's primary advantage: managed detection-and-response baked in (24/7 SOC included with every license, not a separate add-on like Falcon Complete or SentinelOne Vigilance). Best fit for SMBs (10-1,000 employees) without dedicated security teams and MSPs serving SMB clients. Trade-offs: detection breadth narrower than CrowdStrike/SentinelOne (focused on what matters most for SMB), less suited for large enterprises with in-house SOC, and integration ecosystem narrower.
SMBs (10-1,000 employees) without dedicated security teams, and MSPs serving SMB clients wanting managed EDR + 24/7 SOC bundled.
Large enterprises with in-house SOC (CrowdStrike/SentinelOne better, Huntress 24/7 SOC less needed), Microsoft E5 shops (Defender bundled), or buyers needing deepest XDR breadth.
Strengths
- Managed 24/7 SOC included with every license
- Right call for SMB and MSP (no dedicated security team needed)
- Affordable per-endpoint pricing ($7-$15/endpoint/mo)
- Strong threat hunting team (ex-NSA)
- Managed Identity Threat Detection added
- Founder-led; strong community engagement
Weaknesses
- Detection breadth narrower than CrowdStrike (focused on SMB priorities)
- Less suited for large enterprises with in-house SOC
- Integration ecosystem narrower (~150)
- XDR breadth thinner than CrowdStrike/SentinelOne
- Innovation pace strong but smaller scope
Pricing tiers
opaque- Managed EDR~$7-$10/endpoint/moQuote
- Managed EDR + ITDR~$10-$15/endpoint/moQuote
- MSP Partner PricingVolume-discount partner pricingQuote
- · Annual billing common
- · Add-on for Identity Threat Detection (ITDR)
Key features
- +Managed EDR (NGAV + EDR + 24/7 SOC)
- +Identity Threat Detection (ITDR)
- +Managed threat hunting
- +MAV Persistent Foothold detection
- +External Recon
- +Mobile apps
- +150+ integrations
Cybereason Defense Platform
MalOp story-based detection for investigation-heavy SOCs.
Cybereason Defense Platform is the EDR product anchored on MalOp (malicious operation) story-based detection. The product's primary differentiator: instead of presenting alerts in isolation, Cybereason groups them into MalOp investigations that show the full attack chain, preferred by analysts doing manual investigation. Founded 2012 by former Israeli IDF Unit 8200 operators. Trade-offs: financial difficulties reported in 2023-2024 (layoffs, valuation cuts), product velocity has slowed, and brand momentum has faded relative to CrowdStrike/SentinelOne.
Investigation-heavy SOCs (1,000-10,000 employees) prioritizing analyst-driven investigation depth and MalOp story-based detection.
Best-of-breed buyers (CrowdStrike/SentinelOne better velocity), buyers concerned about vendor financial stability, or SMBs (Huntress better SMB fit).
Strengths
- MalOp story-based detection (investigation-friendly)
- Made for analyst-driven SOCs
- Founded by ex-IDF Unit 8200 operators
- Mature MITRE ATT&CK Evaluations record
- Cybereason MDR available
Weaknesses
- Financial difficulties reported 2023-2024 (layoffs, valuation cuts)
- Product velocity has slowed
- Brand momentum faded vs CrowdStrike/SentinelOne
- Support response times vary
- Pricing escalated under financial pressure
Pricing tiers
opaque- Cybereason NGAV~$30-$50/endpoint/year typicalQuote
- Cybereason EDR$50-$80/endpoint/yearQuote
- Cybereason XDR$80-$120/endpoint/yearQuote
- Cybereason MDRCustom; managedQuote
- · Per-module pricing
- · Annual price increases under financial pressure
- · Implementation services
Key features
- +NGAV + EDR
- +MalOp story-based detection
- +XDR (multi-source telemetry)
- +Threat hunting
- +Cybereason MDR
- +Mobile apps
Trend Vision One
XDR consolidation across endpoint, email, network for Trend buyers.
Trend Vision One is Trend Micro's XDR platform, consolidating their endpoint, email, network, and cloud security products. Founded 1988, public on Tokyo Stock Exchange, $7B+ market cap. Best fit for enterprises 1,000+ employees committed to Trend Micro across multiple security domains. Trade-offs: outside the Trend Micro ecosystem the product is less compelling than CrowdStrike/SentinelOne, detection quality strong but generally below CrowdStrike in independent testing, and management UX consolidation is still in progress.
Enterprises (1,000-50,000 employees) committed to Trend Micro across endpoint, email, and network security wanting unified XDR.
Best-of-breed EDR buyers (CrowdStrike/SentinelOne better), Microsoft 365 E5 shops (Defender bundled), or non-Trend ecosystem buyers.
Strengths
- XDR consolidation across endpoint, email, network, cloud
- Right call for Trend Micro-anchored stacks
- Mature email security (Trend Micro Email Security)
- Public company financial transparency
- Strong APAC (Japan) market presence
Weaknesses
- Outside Trend ecosystem less compelling
- Detection quality below CrowdStrike in tests
- Management UX consolidation in progress
- Innovation pace slower than SentinelOne
- Support is hit-or-miss
Pricing tiers
opaque- Vision One Endpoint~$30-$50/endpoint/year typicalQuote
- Vision One Pro$50-$80/endpoint/year with XDRQuote
- Vision One Enterprise$80-$120/endpoint/year full platformQuote
- · Per-module pricing
- · Annual price increases
- · Implementation services
Key features
- +NGAV + EDR (Apex One)
- +Email security (Trend Email)
- +Network security (Deep Security)
- +XDR (Vision One)
- +Cloud security (Trend Cloud One)
- +Mobile apps
Bitdefender GravityZone
European-built AV+EDR with strong mid-market value.
Bitdefender GravityZone is the European-built EDR product, founded 2001 in Romania. The product's strengths: consistently top performer in independent AV testing (AV-Comparatives, AV-TEST), GDPR-native compliance, and strong mid-market value. Best fit for European mid-market organizations (100-2,500 employees) prioritizing detection quality at mid-market pricing. Trade-offs: brand recognition lower in North America, XDR breadth thinner than CrowdStrike/SentinelOne, and Uneven support quality.
European mid-market organizations (100-2,500 employees) prioritizing detection quality at mid-market pricing with GDPR-native compliance.
Large enterprises (CrowdStrike/SentinelOne better scale), Microsoft 365 E5 shops (Defender bundled), or buyers needing deepest XDR breadth.
Strengths
- Consistently top in independent AV testing (AV-Comparatives, AV-TEST)
- GDPR-native compliance
- Strong mid-market value
- European-built (Romania); founder-led
- Mature on-prem deployment options
- Bitdefender MDR available
Weaknesses
- Brand recognition lower in North America
- XDR breadth thinner than CrowdStrike/SentinelOne
- Support depends on tier
- Innovation pace slower than SentinelOne
- Threat intelligence team smaller
Pricing tiers
public- GravityZone BusinessPer endpoint; basic NGAV+EDR$4 /mo
- GravityZone Advanced BusinessPer endpoint; full EDR$8 /mo
- GravityZone EnterpriseCustom; XDR + advancedQuote
- GravityZone MDRCustom; managedQuote
- · Per-module add-ons
- · Annual billing for discount
Key features
- +NGAV + EDR (GravityZone)
- +XDR (Sensor extensions)
- +Bitdefender MDR (managed)
- +Mature on-prem deployment
- +Mobile apps
- +200+ integrations
ESET PROTECT
European SMB AV+EDR with low system overhead.
ESET PROTECT is the European-built EDR product, founded 1992 in Slovakia. The product's strengths: low system overhead (consistently rated lowest CPU/memory impact in independent testing), GDPR-native compliance, founder-led (no PE pressure), and strong fit for European SMBs prioritizing endpoint performance. Trade-offs: brand recognition lower outside Europe, XDR breadth narrower than CrowdStrike/SentinelOne, and threat intelligence team smaller.
European SMBs (10-1,000 employees) prioritizing endpoint performance and low system overhead with GDPR-native compliance.
Large enterprises (CrowdStrike/SentinelOne better), Microsoft 365 E5 shops (Defender bundled), or buyers needing deepest threat intelligence.
Strengths
- Lowest system overhead in independent testing
- GDPR-native compliance
- Founder-led; no PE pressure
- European-built (Slovakia)
- Works for European SMBs
- 30+ year track record
Weaknesses
- Brand recognition lower outside Europe
- XDR breadth narrower than CrowdStrike/SentinelOne
- Threat intelligence team smaller
- Innovation pace slower than SentinelOne
- Support response times vary
Pricing tiers
public- PROTECT EntryPer endpoint; basic AV$3 /mo
- PROTECT AdvancedPer endpoint; full EDR$6 /mo
- PROTECT CompletePer endpoint; XDR + cloud + email$9 /mo
- PROTECT MDRCustom; managedQuote
- · Per-module add-ons
- · Annual billing for discount
Key features
- +NGAV + EDR (PROTECT)
- +XDR (Inspect module)
- +Low system overhead
- +On-prem deployment option
- +ESET MDR (managed)
- +Mobile apps
- +150+ integrations
Frequently asked questions
The questions buyers actually ask before they sign.
Why is CrowdStrike so dominant in Aussie government and enterprise?
Defender for Endpoint or CrowdStrike for an Aussie federal agency?
How does ASD Essential Eight ML 2 affect EDR vendor choice?
Does SOCI Act 2018 affect EDR procurement at critical infrastructure?
CrowdStrike vs SentinelOne, which one?
When does Microsoft Defender for Endpoint beat CrowdStrike?
How does this differ from your SIEM ranking?
How much should I budget for EDR?
How long does EDR rollout take?
What about XDR vs EDR in 2026?
Can I evaluate EDR via free trial?
How do EDR vendor breaches affect selection?
Final word
Looking at a different market? See the global EDR / Endpoint Security ranking, or pick another country at the top of this page.
Last updated 2026-05-24. Local pricing reverified quarterly. Found something inaccurate? Tell us.