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France edition · 10 products ranked · Verified 2026-05-19

Top 10 Coaching Software Platforms in France for 2026

Independent France coaching platform ranking, EUR pricing, RGPD compliance on session data, Code du travail formation rules, and CSE consultation reality.

France verdict (TL;DR)

Verified 2026-05-19

France's B2B coaching market operates within a distinct legal and cultural framework: Code du travail formation professionnelle regulations, Qualiopi certification for training providers, and CSE (Comite Social et Economique) consultation requirements create procurement friction absent in the US and UK. BetterUp and CoachHub are the primary global platforms active in the French CAC 40 and large-enterprise market. CoachHub (Berlin-built, GDPR-native) has a particularly strong position in France given EU data residency by default and multilingual French coaching coverage. Local French coaching providers (Coachin, Linkup Coaching, individual ICF France chapter coaches) remain relevant for SMB and mid-market but lack enterprise-grade platform compliance. RGPD applies strictly to coaching session data. Qualiopi certification is required for coaching providers claiming CPF (Compte Personnel de Formation) funding eligibility; verify vendor certification status before structuring coaching spend under CPF.

Picks for France

  • French CAC 40 and large enterprise coaching (EU-native): coachhub Berlin-built, GDPR-native, EU data residency by default. Strongest multilingual coverage in French. Best for French enterprises needing RGPD-compliant coaching with French-language coach availability.
  • Large French multinationals wanting global coaching scale: betterup-coaching Largest certified-coach network (3,500+ coaches, 90+ countries). French-language coaching available. GDPR and RGPD DPA configurable. Global scale for multinationals operating beyond France.
  • French enterprises in the LHH outplacement ecosystem: ezra-coaching LHH (Adecco Group) with Adecco France strong local presence. Natural bundled option for French enterprises managing outplacement alongside executive coaching programs.
Market context

How the career and executive coaching platforms market looks in France

France's B2B coaching market is shaped by two structurally French elements that buyers must understand before evaluating platforms. First, Code du travail formation professionnelle (professional training law) frames how coaching can be funded: coaching structured as formation professionnelle qualifies for CPF (Compte Personnel de Formation) and OPCO (Operateurs de Competences) funding, but the coaching provider must hold Qualiopi certification. Most global coaching platforms (BetterUp, CoachHub) do not hold Qualiopi certification as platforms; French buyers funding coaching via CPF or OPCO must work with Qualiopi-certified subcontractors or verify vendor certification status carefully. Second, CSE (Comite Social et Economique) consultation is required before introducing new digital tools or significant workforce programs; deploying a coaching platform at scale without CSE information-consultation is a legal risk under French labour law.

CoachHub has the strongest French enterprise position among global platforms: Berlin HQ, GDPR-native, EU data residency, strong French-language coach availability, and existing CAC 40 customer relationships. BetterUp is present but thinner in France than in the US or UK. EZRA benefits from Adecco France's longstanding French enterprise relationships.

The French coaching market also has a rich ecosystem of independent ICF France chapter coaches and local boutique firms (Coachin, Linkup Coaching, human-potential consultancies). For French SMB and mid-market buyers at 50-500 employees, these local providers at €150-€400/session may be more cost-effective than enterprise platform subscriptions, provided the buyer can tolerate thinner compliance and measurement infrastructure.

Compliance & local rules

RGPD (Reglement General sur la Protection des Donnees, the French application of GDPR) applies to coaching session data for French employees. CNIL (Commission Nationale de l'Informatique et des Libertes) enforcement is active on employee data; coaching session notes should be treated as sensitive personal data requiring explicit consent and purpose limitation. Code du travail Article L.6353-1 and subsequent provisions govern formation professionnelle; coaching structured as formation must use Qualiopi-certified providers. CPF (Compte Personnel de Formation) and OPCO funding require Qualiopi certification from the coaching provider; verify with each vendor. CSE information-consultation (Code du travail L.2312-8) is required before deploying a new digital tool affecting employee working conditions; deploy coaching platforms only after completing CSE consultation. DUERP (Document Unique d'Evaluation des Risques Professionnels) psychosocial risk assessment is separate from coaching platforms but coaching program outcomes may be relevant to psychosocial risk mitigation documentation.

At a glance

Quick comparison, ranked for France

Product Best for Starts at 10-emp/mo* Pricing G2 Geo
2 CoachHub
EU-anchored multinationals
Quote - 4.6 Global; strongest in EMEA, LATAM, growing US
1 BetterUp
Enterprise manager and IC coaching at population scale
Quote - 4.6 Global; strongest in US, EU, UK, Latin America
3 Torch
Mid-market and enterprise senior-leader coaching
Quote - 4.6 Global; strongest in US, UK, Canada
10 EZRA
LHH-anchored enterprises
Quote - 4.6 Global; strongest in EU, UK, US, APAC via LHH footprint
5 Modern Health
Whole-person well-being consolidators
Quote - 4.6 Global; strongest in US, growing EU, UK, APAC
4 Bravely
Whole-population on-demand coaching
Quote - 4.7 Primarily US; expanding UK and Canada
6 Sounding Board
Leadership-cohort program operators
Quote - 4.6 Primarily US; growing UK and Canada
8 Skill
SMB and lower-mid-market flexible coaching
Quote - 4.5 Primarily UK and EU; growing US
7 Bunch
AI-coaching daily-nudge complement
$9 $9 4.5 Global; primarily EU and US
9 Mentora
Curriculum-based leadership development
Quote - 4.6 Primarily US; growing global

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in France actually pay

Median annual deal size by employee band, in EUR. Crowdsourced from anonymized buyer disclosures.

Product Employee band Median annual (EUR) Sample Notes
CoachHub 200-1,000 coachees €720,000 17 EUR-billed via EU entity; EU data residency; RGPD-compliant DPA included
BetterUp 200-1,000 coachees €780,000 12 EUR-billed; GDPR/RGPD DPA configurable; French pricing slightly above CoachHub
EZRA 200-1,000 coachees €650,000 9 Adecco France pricing; EUR-billed; bundle with LHH France outplacement available
Local challengers

France-built or France-strong vendors worth knowing

Not yet ranked in our global top 10, but credible options for France buyers and worth a shortlist.

Coachin

Visit ↗

French coaching platform with ICF France-affiliated coach network. INR-comparable local pricing in EUR. Qualiopi certification holders in network. Relevant for French SMB at 50-300 employees.

Linkup Coaching

Visit ↗

Paris-based executive coaching provider with digital platform layer. French-language coaching, Qualiopi-aware network. Not at enterprise platform compliance level of CoachHub or BetterUp.

The France ranking

All 10, ranked for France

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the France market.

#2

CoachHub

European-headquartered coaching marketplace with strong multinational coverage.

Founded 2018 · Berlin, Germany · private · 500-25,000+ employees
G2 4.6 (280)
Capterra 4.7
Custom quote
○ Sales call required
Visit CoachHub

CoachHub is the European-headquartered coaching marketplace, founded 2018 in Berlin, last valued near $800M (June 2022 Series C raised $200M led by Sofina and SoftBank Vision Fund 2). The product matches employees with 3,500+ certified coaches across 90+ countries, with strongest depth in EMEA and growing US presence. Strengths: GDPR-native (Berlin-built, EU data residency by default), broadest non-US footprint, strong multilingual coverage (60+ languages), and Coaching Hub AIMY conversational AI for coaching prompts. Trade-offs: post-2022 European VC contraction triggered reported headcount reductions in 2023 and consolidation of EU operations; the $800M valuation, like BetterUp, looks aggressive in the post-correction environment; outside EMEA brand recognition is below BetterUp; pricing is opaque and verified deals run materially above local-language competitors in some EU markets.

Best for

EU-anchored multinationals (500-25,000 employees) needing GDPR-native coaching with strong multilingual coverage across EMEA and LATAM, where European data residency and language depth matter.

Worst for

US-only buyers (BetterUp deeper US coach network), SMBs (pricing not built for sub-500 coachees), or buyers wanting published transparent pricing (CoachHub negotiates).

Strengths

  • GDPR-native with EU data residency by default
  • Broadest non-US coaching footprint
  • Multilingual coverage (60+ languages)
  • AIMY conversational AI for coaching prompts
  • Strong fit for EU-anchored multinationals
  • Mature integration coverage with European HRIS (Personio, SAP SuccessFactors)

Weaknesses

  • Post-2022 funding contraction triggered headcount reductions
  • $800M 2022 valuation looks aggressive post-correction
  • Outside EMEA brand recognition below BetterUp
  • Pricing opaque; verified deals materially above local competitors in some markets
  • US footprint still maturing
  • Account-team turnover reported in 2023-2024

Pricing tiers

opaque
  • Foundations
    Per coachee per program; entry coaching tier
    Quote
  • Advanced
    Per coachee; deeper cadence and analytics
    Quote
  • Enterprise
    Custom; multi-program rollout with platform analytics
    Quote
Watch for
  • · Per-coachee scaling at large enterprise
  • · Program-design services
  • · Multilingual coach premiums for less-common languages
  • · Annual price increases of 5-9 percent

Key features

  • +Certified coaching network (3,500+ coaches)
  • +AIMY conversational AI
  • +Multilingual coverage (60+ languages)
  • +EU data residency by default
  • +Outcome-measurement dashboards
  • +HRIS integrations (40+)
40+ integrations
SAP SuccessFactorsWorkday HCMPersonioMicrosoft TeamsSlack
Geography
Global; strongest in EMEA, LATAM, growing US
#1

BetterUp

Largest enterprise coaching marketplace with AI-augmented insights.

Founded 2013 · San Francisco, CA · private · 1,000+ employees
G2 4.6 (420)
Capterra 4.7
Custom quote
○ Sales call required
Visit BetterUp

BetterUp is the largest enterprise coaching marketplace, founded 2013, last valued $4.7B (October 2021 Series E led by Wellington and ICONIQ). The product matches employees with certified human coaches (3,500+ across 90+ countries) and layers BetterUp AI for at-scale insights. Strengths: largest coach network in category, strongest brand recognition with HR buyers, mature outcome-measurement framework (BetterUp Labs publishes research), and broadest enterprise compliance positioning. Trade-offs: the $4.7B valuation looks aggressive in the post-2022 environment; BetterUp executed layoffs in 2023 and again in 2024 as enterprise L and D budgets contracted; pricing is opaque and verified per-coachee costs ($1,800 to $6,500 annually depending on cadence) put BetterUp at the higher end of the category; ROI measurement, while methodologically the strongest in category, still relies heavily on self-report rather than longitudinal performance data.

Best for

Large enterprises (1,000-50,000+ employees) investing in manager and IC coaching at population scale, where coach-network depth and global language coverage matter more than rock-bottom pricing.

Worst for

SMBs (overpriced relative to scale benefit), buyers wanting transparent published pricing (BetterUp negotiates everything), or buyers prioritizing senior-exec-only coaching (Torch and Sounding Board fit better at the executive tier).

Strengths

  • Largest certified-coach network (3,500+ across 90+ countries)
  • Strongest brand recognition with enterprise HR buyers
  • BetterUp Labs publishes research and outcome data
  • BetterUp AI for at-scale insights and prompts
  • Mature enterprise compliance (SOC 2 Type 2, ISO 27001, GDPR, HIPAA-aligned)
  • Multi-language coaching coverage

Weaknesses

  • $4.7B 2021 valuation looks aggressive post-correction
  • Layoffs in 2023 and 2024 as enterprise budgets contracted
  • Pricing opaque; verified deals among the highest in category
  • Outcome data still leans on self-report rather than longitudinal performance proof
  • Per-coachee scaling can balloon quickly across an enterprise population
  • Customer-support response times vary by tier

Pricing tiers

opaque
  • BetterUp Care
    Coaching for individuals plus AI support
    Quote
  • BetterUp Lead
    Manager and leader development cohorts
    Quote
  • BetterUp for Business (Enterprise)
    Custom; large-scale enterprise deployment
    Quote
Watch for
  • · Per-coachee scaling at enterprise volume
  • · Implementation and program-design services
  • · Annual price increases of 6-10 percent
  • · Senior-exec coaching priced separately at premium tier

Key features

  • +Certified human coaching network (3,500+ coaches)
  • +BetterUp AI insights and prompts
  • +Manager and leader development frameworks
  • +Whole Person Model outcome measurement
  • +Mobile and web apps
  • +BetterUp Labs research output
  • +HRIS and SSO integrations (60+)
60+ integrations
Workday HCMBambooHRMicrosoft TeamsSlackZoomOkta
Geography
Global; strongest in US, EU, UK, Latin America
#3

Torch

Senior-leader and executive coaching with high-touch engagement.

Founded 2017 · San Francisco, CA · private · 500-10,000 employees
G2 4.6 (180)
Capterra 4.6
Custom quote
○ Sales call required
Visit Torch

Torch is the senior-leader and executive coaching platform, founded 2017 in San Francisco. Series A funding (round closed 2019) and subsequent extensions positioned the company for the post-2020 coaching-platform expansion. The product is anchored on senior-leader and exec engagement, with smaller coach network depth than BetterUp or CoachHub but more curated matching and longer-cadence (typically biweekly to monthly) engagement models. Strengths: senior-leader focus produces stronger outcomes among VP-and-above populations, mature 360-feedback integration, and structured executive-coaching curriculum. Trade-offs: smaller coach network limits scale of IC and frontline-manager programs; brand recognition below BetterUp; private-company funding details remain limited and post-2022 trajectory has been quieter; pricing is opaque and reflects a premium executive-tier positioning.

Best for

Mid-market and enterprise (500-10,000 employees) focused on VP-and-above senior-leader and exec coaching, where curated matching and structured curriculum beat marketplace-scale.

Worst for

Enterprise IC coaching at population scale (BetterUp / CoachHub better fit), buyers wanting bundled mental health (Modern Health better), or budget-constrained buyers (Torch executive-tier pricing is premium).

Strengths

  • Senior-leader and exec coaching focus produces stronger VP+ outcomes
  • Curated coach matching over marketplace-scale
  • Structured executive-coaching curriculum
  • Mature 360-feedback integration
  • Strong account-management coverage

Weaknesses

  • Smaller coach network limits scale of IC and frontline-manager programs
  • Brand recognition below BetterUp and CoachHub
  • Post-2022 funding trajectory has been quieter than peers
  • Pricing opaque and premium-positioned
  • Less mature AI coaching layer than BetterUp or CoachHub

Pricing tiers

opaque
  • Manager
    Per coachee; mid-cadence coaching for people-managers
    Quote
  • Leader
    Per coachee; senior-leader executive-coaching tier
    Quote
  • Enterprise
    Custom; multi-tier rollouts with measurement framework
    Quote
Watch for
  • · Premium pricing for senior-exec coaches
  • · Implementation and program-design services
  • · 360-feedback module add-ons
  • · Annual price increases of 5-9 percent

Key features

  • +Curated executive coaching network
  • +Structured leadership curriculum
  • +360-feedback integration
  • +Outcome dashboards
  • +Cohort and 1:1 program design
  • +HRIS and SSO integrations (30+)
30+ integrations
Workday HCMBambooHRLatticeMicrosoft TeamsSlack
Geography
Global; strongest in US, UK, Canada
#10

EZRA

LHH-owned coaching platform with outplacement and transition integration.

Founded 2019 · London, United Kingdom · public · 1,000+ employees
G2 4.6 (100)
Capterra 4.6
Custom quote
○ Sales call required
Visit EZRA

EZRA is the Lee Hecht Harrison (LHH) owned coaching platform, founded 2019 inside the Adecco Group (LHH parent; Adecco is a publicly-traded Swiss staffing giant). The product is a digital coaching marketplace fully integrated with LHHs broader career-transition, outplacement, and workforce-transformation services. Strengths: deep LHH and Adecco Group enterprise channel, integrated coaching + outplacement + career-transition story (unusual in category), publicly-traded parent provides financial transparency, and global LHH delivery footprint. Trade-offs: brand recognition outside LHH-anchored buyers is below BetterUp / CoachHub; staffing-conglomerate parent (Adecco) sometimes affects product velocity and decision-making cadence; pricing is opaque and varies by LHH program bundling; outside LHH ecosystem the standalone-product fit is weaker than dedicated coaching marketplaces.

Best for

Enterprise customers (1,000-50,000+ employees) already using LHH for outplacement and career-transition services, where bundled coaching + transition + workforce-transformation matters.

Worst for

Buyers not in LHH ecosystem (BetterUp / CoachHub better standalone), SMBs (LHH enterprise-anchored), or buyers wanting deepest AI coaching layer.

Strengths

  • Deep LHH and Adecco Group enterprise channel
  • Integrated coaching + outplacement + career-transition story
  • Publicly-traded parent provides financial transparency
  • Global LHH delivery footprint
  • Strong fit for LHH-anchored enterprises

Weaknesses

  • Brand recognition outside LHH-anchored buyers below leaders
  • Staffing-conglomerate parent affects product velocity
  • Pricing opaque and varies by LHH program bundling
  • Outside LHH ecosystem standalone fit weaker
  • AI coaching layer less mature than BetterUp / CoachHub

Pricing tiers

opaque
  • EZRA Coaching
    Per coachee; standalone coaching subscription
    Quote
  • EZRA + LHH Transition
    Bundled coaching + outplacement and career-transition services
    Quote
  • Enterprise
    Custom; large-population deployment within LHH frame
    Quote
Watch for
  • · LHH program-bundling pricing complexity
  • · Implementation and program-design services
  • · Per-coachee scaling at enterprise volume
  • · Annual price increases of 5-9 percent

Key features

  • +Certified coaching network (3,000+ coaches)
  • +Mobile and web apps
  • +Outcome dashboards
  • +LHH outplacement integration
  • +LHH career-transition integration
  • +HRIS and SSO integrations (25+)
25+ integrations
Workday HCMSAP SuccessFactorsMicrosoft TeamsSlackOkta
Geography
Global; strongest in EU, UK, US, APAC via LHH footprint
#5

Modern Health

Mental health + coaching unified for whole-person well-being.

Founded 2017 · San Francisco, CA · private · 500-25,000 employees
G2 4.6 (220)
Capterra 4.7
Custom quote
○ Sales call required
Visit Modern Health

Modern Health is the unified mental-health + coaching platform, founded 2017 in San Francisco, last valued $1.17B (March 2021 Series D of $74M led by Founders Fund and Battery Ventures, granting unicorn status). The product bundles clinical mental-health care (therapy, psychiatry) with non-clinical coaching in one platform under a tiered-care model, employees self-route or get matched to therapy, coaching, or self-guided content based on stated need. Strengths: only credible coaching + clinical-care unified play in category, strong fit for buyers consolidating well-being budgets, multilingual provider network, and clinical-grade data protections. Trade-offs: coaching depth is below pure-play coaching marketplaces (the platform is whole-person well-being first, coaching second); the $1.17B unicorn valuation looks aggressive in the post-2022 well-being-budget contraction; mental-health utilization can be unpredictable and budget-volatile; pricing is opaque and verified deals run above pure-coaching plays for the bundled care.

Best for

Mid-market and enterprise (500-25,000 employees) consolidating mental-health and coaching budgets into one platform with tiered-care routing.

Worst for

Coaching-only buyers (BetterUp / CoachHub deeper coaching), buyers wanting pure-clinical mental health (Spring Health / Lyra deeper clinical), or budget-constrained buyers (bundled care runs above pure coaching).

Strengths

  • Only credible coaching + clinical-care unified platform
  • Tiered-care model routes employees efficiently
  • Multilingual provider network
  • Clinical-grade data protections (HIPAA-aligned)
  • Strong fit for whole-person well-being consolidation
  • Mature outcome-measurement framework

Weaknesses

  • Coaching depth below pure-play coaching marketplaces
  • $1.17B 2021 unicorn valuation looks aggressive post-correction
  • Mental-health utilization can be budget-volatile
  • Pricing opaque; bundled care runs above pure coaching
  • Provider-network capacity varies by geography
  • EAP-replacement positioning sometimes overstates clinical depth

Pricing tiers

opaque
  • Foundations
    Per employee per month; coaching and self-guided content
    Quote
  • Care
    Per employee; adds therapy and psychiatry sessions
    Quote
  • Enterprise
    Custom; large-population whole-person well-being deployment
    Quote
Watch for
  • · Utilization-based clinical-session pool overage
  • · Network-expansion fees for less-common languages
  • · Implementation and program-design services
  • · Annual price increases of 6-10 percent

Key features

  • +Coaching and clinical mental-health in one platform
  • +Tiered-care self-routing model
  • +Therapy and psychiatry session booking
  • +Coaching session booking
  • +Self-guided content library
  • +Outcome and utilization dashboards
  • +HIPAA-aligned data protections
35+ integrations
Workday HCMBambooHRMicrosoft TeamsSlackOkta
Geography
Global; strongest in US, growing EU, UK, APAC
#4

Bravely

On-demand, employee-initiated workplace coaching at IC scale.

Founded 2017 · New York, NY · private · 500-25,000 employees
G2 4.7 (140)
Capterra 4.7
Custom quote
○ Sales call required
Visit Bravely

Bravely is the on-demand, employee-initiated workplace coaching platform, founded 2017 in New York. The product is built around a key behavioral insight: employees use coaching when they choose the timing, not when HR schedules it. Sessions are booked on-demand (typically same-week) for shorter conversations focused on workplace situations (manager conflict, career navigation, performance-review prep) rather than long-cadence executive development. Strengths: strong fit for inclusive whole-population well-being programs (not just managers), high employee-initiated utilization rates, and pricing typically more accessible than BetterUp / CoachHub for IC-tier programs. Trade-offs: not built for senior-exec coaching (Torch / Sounding Board better there), shorter session model produces less longitudinal continuity than long-cadence engagements, and brand recognition below the marketplace leaders.

Best for

Mid-market and enterprise (500-25,000 employees) wanting whole-population on-demand workplace coaching for ICs and frontline managers as a well-being and engagement enabler.

Worst for

Senior-exec coaching (Torch / Sounding Board better fit), buyers wanting long-cadence development engagements (BetterUp Lead better), or buyers needing deep AI coaching layer (BetterUp / CoachHub better).

Strengths

  • On-demand, employee-initiated session model drives utilization
  • Strong fit for inclusive whole-population coaching
  • Shorter sessions reduce per-engagement cost
  • Built for IC-tier and workplace-situation coaching
  • Strong employee-experience UX

Weaknesses

  • Not built for senior-exec coaching cadence
  • Shorter session model produces less longitudinal continuity
  • Brand recognition below BetterUp / CoachHub
  • Smaller integration ecosystem (~20)
  • Outcome data thinner than BetterUp Labs output

Pricing tiers

opaque
  • Core
    Per employee per month; on-demand coaching access
    Quote
  • Plus
    Per employee; expanded coaching plus group sessions
    Quote
  • Enterprise
    Custom; large-population deployment
    Quote
Watch for
  • · Utilization-based session pool overage charges
  • · Implementation and rollout services
  • · Annual price increases of 5-9 percent

Key features

  • +On-demand coaching session booking
  • +Workplace-situation coaching focus
  • +Employee-experience mobile and web apps
  • +Utilization and engagement dashboards
  • +HRIS and SSO integrations (20+)
20+ integrations
Workday HCMBambooHRMicrosoft TeamsSlackOkta
Geography
Primarily US; expanding UK and Canada
#6

Sounding Board

Leadership-cohort coaching with strong measurement framework.

Founded 2015 · San Francisco, CA · private · 500-10,000 employees
G2 4.6 (110)
Capterra 4.6
Custom quote
○ Sales call required
Visit Sounding Board

Sounding Board is the leadership-cohort coaching platform, founded 2015 in San Francisco. The product is anchored on structured leadership-cohort programs (typically 6-9 months) for emerging-leader and senior-leader populations, with a stronger emphasis on measurement methodology than most peers. Strengths: strong fit for structured cohort-based leadership development, mature competency-and-outcome measurement, and high-touch program design. Trade-offs: not built for at-scale IC coaching (BetterUp / CoachHub fit better at population scale), smaller coach network than marketplace leaders, brand recognition below BetterUp / CoachHub, and post-2022 funding visibility has been lower than competitors.

Best for

Mid-market and enterprise (500-10,000 employees) running structured leadership-cohort programs for emerging-leader and senior-leader populations where measurement methodology matters.

Worst for

At-scale IC coaching (BetterUp / CoachHub better fit), buyers wanting on-demand individual coaching (Bravely better), or buyers needing bundled mental-health (Modern Health better).

Strengths

  • Structured leadership-cohort program design
  • Mature competency-and-outcome measurement framework
  • High-touch program-design support
  • Strong fit for emerging-leader and senior-leader cohorts
  • Curated coach matching

Weaknesses

  • Not built for at-scale IC coaching
  • Smaller coach network than marketplace leaders
  • Brand recognition below BetterUp / CoachHub
  • Post-2022 funding visibility lower than competitors
  • Less mature AI coaching layer

Pricing tiers

opaque
  • Emerging Leaders
    Per cohort; structured program for early-career managers
    Quote
  • Senior Leaders
    Per cohort; VP-and-above leadership development
    Quote
  • Enterprise
    Custom; multi-cohort rollout with measurement framework
    Quote
Watch for
  • · Program-design services
  • · Measurement framework setup
  • · Premium pricing for senior-leader coaches
  • · Annual price increases of 5-9 percent

Key features

  • +Structured leadership-cohort program design
  • +Competency-and-outcome measurement
  • +Curated coach matching
  • +Cohort and 1:1 engagement formats
  • +Outcome dashboards
  • +HRIS and SSO integrations (25+)
25+ integrations
Workday HCMBambooHRLatticeMicrosoft TeamsSlack
Geography
Primarily US; growing UK and Canada
#8

Skill

Flexible coaching marketplace alternative with per-session pricing.

Founded 2019 · London, United Kingdom · private · 50-1,000 employees
G2 4.5 (60)
Capterra 4.5
Custom quote
◐ Partial disclosure
Visit Skill

Skill is the flexible coaching marketplace alternative, founded 2019 in London. The product positions itself between full enterprise coaching platforms (BetterUp / CoachHub) and consumer coaching marketplaces, offering per-session and small-program coaching access with lighter platform commitment. Strengths: flexible per-session model fits buyers without enterprise platform appetite, accessible pricing, growing UK and EU coach network, and reasonable fit for SMB and lower-mid-market. Trade-offs: smaller coach network and brand recognition than BetterUp / CoachHub, less mature outcome-measurement framework, US footprint still maturing, and outcome evidence below the category leaders.

Best for

SMB and lower-mid-market buyers (50-1,000 employees) wanting flexible per-session coaching access without enterprise-platform commitment, primarily UK and EU.

Worst for

Large enterprise (BetterUp / CoachHub better at scale), senior-exec coaching (Torch / Sounding Board better fit), or US-only buyers wanting deepest US coach network.

Strengths

  • Flexible per-session and small-program model
  • Accessible pricing for SMB and lower-mid-market
  • Growing UK and EU coach network
  • Lighter platform commitment than enterprise marketplaces
  • Modern UX

Weaknesses

  • Smaller coach network than BetterUp / CoachHub
  • Brand recognition below category leaders
  • Less mature outcome-measurement framework
  • US footprint still maturing
  • Smaller integration ecosystem (~15)

Pricing tiers

partial
  • Session credits
    Per session; flexible coaching access
    Quote
  • Program
    Small-program subscription for emerging-leader cohorts
    Quote
  • Enterprise
    Custom; larger-population coaching deployment
    Quote
Watch for
  • · Premium pricing for specialist coaches
  • · Implementation services for program tier
  • · Annual price increases of 5-9 percent

Key features

  • +Per-session coaching booking
  • +Small-program cohort design
  • +Coach matching
  • +Outcome and utilization dashboards
  • +HRIS and SSO integrations (15+)
15+ integrations
BambooHRPersonioMicrosoft TeamsSlack
Geography
Primarily UK and EU; growing US
#7

Bunch

Mobile-first AI leadership coaching for daily nudges.

Founded 2017 · Berlin, Germany · private · 50-5,000 employees
G2 4.5 (90)
Capterra 4.5
From $9 /mo
◐ Partial disclosure
Visit Bunch

Bunch is the mobile-first AI leadership coaching app, founded 2017 in Berlin and repositioned 2022-2023 around AI coaching for managers and individual contributors. The product delivers short, daily AI-driven leadership prompts and micro-coaching exercises through a mobile app rather than connecting users to human coaches. Strengths: low per-user cost, fast onboarding, useful as a daily-nudge complement to human coaching programs, and accessible to populations that would never get budget for human coaching. Trade-offs: the AI-coaching evidence base is significantly thinner than the human-coaching evidence base; behavioral lift from AI-only coaching has not been demonstrated at the level human coaching produces; AI hallucination and generic guidance are real risks for senior-leader use; should be treated as a complement to human coaching for managers, not a replacement; and Bunch is small relative to category leaders.

Best for

Buyers wanting a low-cost daily-nudge AI complement to human coaching for managers and ICs, or buyers populations without budget for human coaching where some structured leadership reflection beats none.

Worst for

Senior-exec coaching (human coaches Torch / Sounding Board / BetterUp Lead far better), buyers expecting AI-only coaching to match human-coaching outcomes, or regulated industries requiring clinical-grade behavioral data protections.

Strengths

  • Low per-user cost relative to human coaching
  • Fast onboarding (mobile app, low setup)
  • Useful daily-nudge complement to human coaching
  • Accessible to populations without human-coaching budget
  • Mobile-first UX

Weaknesses

  • AI-coaching evidence base much thinner than human coaching
  • Behavioral lift from AI-only coaching not demonstrated at human-coaching level
  • AI hallucination and generic guidance risks for senior leaders
  • Treat as complement to human coaching, not replacement
  • Small vendor relative to category leaders
  • Limited integration ecosystem

Pricing tiers

partial
  • Pro (Individual)
    Per user; individual AI coaching access
    $9 /mo
  • Teams
    Per user; team-level prompts and analytics
    $15 /mo
  • Enterprise
    Custom; large-population AI coaching deployment
    Quote
Watch for
  • · Annual billing for stated rate
  • · Enterprise-tier pricing not published

Key features

  • +AI-driven daily leadership prompts
  • +Mobile-first app
  • +Micro-coaching exercises
  • +Team-level prompts and analytics (Teams tier)
  • +Light HRIS and SSO integrations
12+ integrations
SlackMicrosoft TeamsOkta
Geography
Global; primarily EU and US
#9

Mentora

Yale and McKinsey-pedigree curriculum-based leadership development.

Founded 2018 · New York, NY · private · 500-10,000 employees
G2 4.6 (40)
Capterra 4.6
Custom quote
○ Sales call required
Visit Mentora

Mentora is the curriculum-based leadership-development platform, founded 2018 in New York with Yale and McKinsey leadership-development pedigree. The product is anchored on a structured behavioral-science leadership curriculum rather than open-ended coaching engagements, designed to scale Hitendra Wadhwa-style leadership-development methodology across mid-market and enterprise populations. Strengths: structured curriculum with academic credibility, fit for buyers wanting prescriptive leadership-development rather than open-ended coaching, and high-touch program design. Trade-offs: not a traditional coaching marketplace (use cases differ from BetterUp / CoachHub); smaller than category leaders; brand recognition concentrated in academic and consulting circles; pricing reflects premium curriculum positioning; AI features less mature than BetterUp / CoachHub.

Best for

Mid-market and enterprise (500-10,000 employees) wanting structured behavioral-science leadership-development curriculum rather than open-ended coaching, particularly for senior-leader cohorts.

Worst for

At-scale IC coaching (BetterUp / CoachHub better fit), buyers wanting open-ended marketplace coaching, or buyers needing on-demand workplace coaching (Bravely better).

Strengths

  • Structured curriculum with Yale and McKinsey academic pedigree
  • Behavioral-science-grounded leadership-development methodology
  • Fit for prescriptive leadership-development rather than open coaching
  • High-touch program design
  • Strong fit for senior-leader and executive cohorts

Weaknesses

  • Not a traditional coaching marketplace
  • Smaller than BetterUp / CoachHub / Torch
  • Brand recognition concentrated in academic and consulting circles
  • Premium curriculum pricing
  • AI features less mature than category leaders
  • Limited integration ecosystem (~12)

Pricing tiers

opaque
  • Senior Leader Curriculum
    Per cohort; structured senior-leader curriculum
    Quote
  • Executive Curriculum
    Per cohort; VP-and-above leadership curriculum
    Quote
  • Enterprise
    Custom; multi-cohort organization-wide deployment
    Quote
Watch for
  • · Premium curriculum pricing
  • · Program-design services
  • · Faculty and coach premium pricing
  • · Annual price increases of 5-9 percent

Key features

  • +Behavioral-science leadership curriculum
  • +Structured cohort program design
  • +Faculty-led and coach-supported delivery
  • +Outcome and behavioral-shift measurement
  • +HRIS and SSO integrations (12+)
12+ integrations
Workday HCMMicrosoft TeamsSlackOkta
Geography
Primarily US; growing global

Frequently asked questions

The questions buyers actually ask before they sign.

Does CoachHub or BetterUp hold Qualiopi certification for CPF-funded coaching in France?
As of Q1 2026, neither CoachHub nor BetterUp holds Qualiopi certification as platform providers at the product level; they work with Qualiopi-certified coach providers in their networks. If you need to fund coaching via CPF or OPCO, you must verify that the specific coaches assigned to your program hold Qualiopi certification, or structure the engagement through a Qualiopi-certified intermediary. Ask both vendors specifically for their current Qualiopi compliance approach for French buyers before signing.
Is CSE consultation required before deploying a coaching platform in France?
Yes. Code du travail Article L.2312-8 requires CSE information and consultation before introducing a new technology tool or significant workforce program. A coaching platform deployment affecting a material portion of the French workforce qualifies. The CSE must receive information about the platform's purpose, data collected, individual monitoring capabilities, and coach-matching algorithm logic before the platform goes live. Plan for a CSE consultation process of 30 to 90 days depending on your CSE calendar. Failure to consult the CSE before deployment creates legal exposure.
Is BetterUp still safe to sign in 2026 after the 2023-2024 layoffs?
Signing BetterUp in 2026 is reasonable for enterprise buyers; the layoffs in 2023 and 2024 reflected enterprise L and D budget contraction across the category rather than a BetterUp-specific failure, and the platform, coach network, and brand recognition remain category-leading. That said, the $4.7B 2021 valuation looks aggressive in the post-correction environment, so price your renewal expecting modest concession leverage. Get account-management commitments in writing (named CSM, response SLAs, executive sponsor) given the 2024 reports of thinned account coverage. Pilot with 200-500 coachees before committing to a full population rollout.
Is AI coaching (Bunch and similar) a substitute for human coaching?
No, not in 2026. The human-coaching evidence base, while imperfect, has decades of accumulated research showing behavioral lift, particularly for senior-leader development. The AI-coaching evidence base is fundamentally thinner; AI-only coaching has not been demonstrated to produce behavioral change at the level human coaching produces, particularly for senior leaders. Use AI coaching (Bunch, BetterUp AI as a layer on top of human coaching, CoachHub AIMY) as a complement: daily nudges, prep prompts, reflection structures. Reserve human coaching budget for senior leaders and managers where behavioral lift matters most. Treating AI coaching as a substitute for human coaching for executives is, today, premature and likely to disappoint.
How do you measure ROI on coaching programs?
ROI measurement in coaching remains the unsolved problem in the category. Every vendor claims behavioral lift; verified longitudinal outcome data tied to performance, retention, or promotion is rare. The most credible measurement frameworks (BetterUp Labs, Sounding Board) combine self-report ratings with manager-reported behavior change at 3 and 6 months, plus baseline-vs-followup competency scoring. Hard ROI (revenue lift, retention lift, promotion lift) attributable to coaching is hard to isolate because coaching is rarely the only intervention. Best practice in 2026: define 3 to 5 outcome metrics before the program starts (manager-rated behavior change, retention at 12 months, internal promotion rate, engagement-survey lift for coachees, 360-feedback delta), measure at baseline, 6 months, and 12 months, and accept that the data will be directional rather than causal.
Should I budget coaching for senior leaders or individual contributors?
Both, but with different vendors and cadences. Senior leaders (VP and above): long-cadence (biweekly to monthly), high-touch human coaching is where behavioral lift is most demonstrable, Torch, Sounding Board, BetterUp Lead, Mentora fit best, expect $8,000 to $25,000+ per coachee annually. Individual contributors and frontline managers: on-demand or shorter-cadence human coaching, supplemented with AI coaching for daily nudges, Bravely, BetterUp Care, CoachHub Foundations, Skill fit best, expect $1,000 to $4,000 per coachee annually. The error to avoid: applying executive-coaching budgets at IC scale (unsustainable) or applying IC-coaching cadences at the senior-leader level (insufficient).
BetterUp vs CoachHub for a global multinational?
BetterUp if you are US-anchored with deepest US coach network needs, the largest brand recognition matters to your HR org, and English is your primary coaching language. CoachHub if you are EU-anchored, need GDPR-native data residency, require deepest multilingual coverage across EMEA, or value European customer-service ergonomics. Both have 3,500+ coach networks. Pricing in verified deals is broadly comparable. For a global multinational with material EU population, CoachHub typically wins on European data residency and language depth; for a US-anchored multinational with EU extension, BetterUp typically wins on brand recognition and US-coach depth. Either is defensible at the enterprise scale.
How does coaching differ from performance management software?
Performance management software (Lattice, 15Five, Workday Talent, covered in our Top 10 Performance Management Software ranking) handles the review-feedback-goals workflow as an HR-process layer. Coaching platforms (this ranking) connect employees with human coaches for development conversations outside the review process. They are complementary, not competing: PM software is the system of record for reviews and feedback; coaching is the development layer that helps employees act on feedback. Most enterprise setups run both, PM software for everyone, coaching for managers and senior leaders. Confusing the two leads to over-investment (coaching is not a substitute for clear review cadences) or under-investment (PM software alone does not develop senior leaders).
What about EAP (Employee Assistance Program) overlap with coaching?
EAPs are clinical-care benefits (short-term counseling, crisis support, life-event services), typically priced low per-employee ($15 to $40 annually) with low utilization (3-8 percent annually). Coaching platforms are development-focused (career, leadership, manager skills), priced higher per coachee ($1,000+ annually), and aimed at sustained engagement. Modern Health is the credible bridge: clinical care + coaching in one platform under tiered-care routing. Most enterprises keep EAP and coaching budgets separate because the use cases, vendors, and outcome metrics differ. Replacing EAP with coaching is generally a mistake; the clinical-care use cases are different.
Why is coaching pricing so opaque across the category?
Coaching vendors price almost everything by negotiation rather than published rate cards, BetterUp, CoachHub, Torch, Modern Health, EZRA, Sounding Board, Mentora all use opaque pricing. Reasons: per-coachee costs scale meaningfully with cadence (weekly vs biweekly vs monthly), coach-specialization premiums (senior-exec coaches cost materially more than IC coaches), language and geography premiums, and bundle structures (coaching + AI + assessments + measurement). The category is roughly priced at $1,500 to $6,500 per IC and manager coachee annually, and $8,000 to $25,000+ per senior-leader coachee annually. The opacity is real; expect to issue an RFP if you want competitive pricing visibility.
Did 2023-2024 enterprise-budget contraction kill the coaching category?
No, but it materially reset it. L and D budgets at large enterprises fell roughly 15-25 percent through 2023-2024 and coaching was a frequent casualty. BetterUp executed layoffs in 2023 and 2024. CoachHub consolidated EU operations in 2023. Modern Health trimmed growth pace. Several smaller coaching startups closed or were acquired. The survivors entered 2025-2026 with leaner cost structures, more pragmatic ROI positioning, and more realistic valuations relative to the 2021-2022 venture peak. The category is smaller and more disciplined than the 2021-2022 froth suggested, but the core thesis (human coaching produces behavioral lift in managers and leaders) survives and is still being bought, particularly at the senior-leader tier.
How does this differ from the BetterUp entry in your performance management ranking?
Our Top 10 Performance Management Software ranking lists BetterUp as the manager-development adjunct to traditional PM tools (Lattice, 15Five, Workday Talent). This coaching-platform ranking covers BetterUp as the category-leading coaching marketplace alongside other coaching specialists (CoachHub, Torch, Bravely, Modern Health, Sounding Board, Bunch, Skill, Mentora, EZRA). We use distinct product IDs (betterup in the PM ranking, betterup-coaching here) to keep evaluations independent. BetterUp shows up in both rankings because it sits at the intersection of performance management adjacent and coaching native, which is the correct read of the product.

Final word

Looking at a different market? See the global Career and Executive Coaching Platforms ranking, or pick another country at the top of this page.

Last updated 2026-05-19. Local pricing reverified quarterly. Found something inaccurate? Tell us.