United States verdict (TL;DR)
Verified 2026-05-1711x and Artisan lead the autonomous AI SDR category in the US, with Alice/Jordan (11x) and Ava (Artisan) as the dominant agents in the $2K-$5K/month per-AI-rep pricing band. Regie.ai sits between pure-play AI SDR and sales engagement with stronger human-oversight controls. AiSDR is the SMB entry point. Apollo AI offers the most defensible ROI for teams already on Apollo data. Salesloft AI + Drift are the incumbent-native choices for existing Salesloft customers. TCPA constrains US AI voice cold calling; California, Pennsylvania, Massachusetts, Florida, and Illinois two-party consent laws restrict AI call recording without explicit notice. FTC enforcement against deceptive autonomous AI claims is active. NYC Local Law 144 bias audit obligations may apply when AI SDR tools feed hiring-adjacent workflows.
Picks for United States
- Full autonomous AI SDR replacement (US mid-market): 11x Alice (inbound) + Jordan (outbound) autonomous agents. $74M Series B. 200+ US customers. The reference autonomous AI SDR benchmark in the US market.
- Modern autonomous AI SDR with VC traction: artisan Ava AI SDR with native data integrations and warm signal triggers. $61M Series A. Fastest-growing US AI SDR challenger to 11x in 2025-26.
- AI SDR with workflow oversight and compliance controls: regie-ai Regie.ai sits between pure autonomous AI SDR and sales engagement. Best for US teams wanting human review loops, TCPA-consent-aware sequencing, and compliance audit trails.
- Smallest credible US AI SDR (SMB entry): aisdr Lowest entry pricing in the dedicated AI SDR category. Right choice for US sales teams under 30 employees where 11x/Artisan pricing is prohibitive.
- US teams already on Apollo 270M contact database: apollo-ai Apollo AI combines 270M contact data with AI agent sequencing. Best ROI for the large US install base already paying for Apollo data + engagement.
- Existing Salesloft customers wanting AI agent: salesloft-ai AI Cadence agent layered on Salesloft sales engagement. Avoids rip-and-replace for US enterprise Salesloft installations. Drift (Salesloft) handles inbound conversational AI.
- AI email coaching for US human SDR teams: lavender Lavender augments human SDRs with email-quality scoring and AI coaching rather than replacing them. Best US ROI proof-point: measurable open rate and reply rate improvement on existing teams.
How the ai sdr software market looks in United States
The US is the origin and deepest market for AI SDR software. The 2024-2026 period produced a Cambrian explosion: 11x raised $74M Series B (Benchmark, A.Capital), Artisan raised $61M Series A, and a wave of well-funded autonomous AI SDR vendors flooded the market with "10x more meetings" claims. FTC scrutiny of deceptive AI performance claims has followed, with enforcement actions against vendors advertising autonomous outcomes not supported by actual customer conversion data.
The US regulatory landscape is distinctive. TCPA (Telephone Consumer Protection Act) restricts AI-initiated and auto-dialed cold calls to cell phones without prior express written consent; this effectively caps AI voice SDR for cold outbound in the US unless the prospect list has been TCPA-scrubbed and consent-verified. Two-party consent requirements for call recording exist in California, Pennsylvania, Massachusetts, Florida, and Illinois; any AI SDR product recording outbound calls in these states without explicit notice and consent violates state wiretapping law. Email cold outreach remains the primary channel for US AI SDR because CAN-SPAM (opt-out, not opt-in) is materially less restrictive than EU equivalents.
The category is splitting at the US mid-market. Fully autonomous AI SDR (11x, Artisan) is concentrated in US tech mid-market and VC-backed startups where SDR headcount reduction is a CFO priority. AI-augmented sales engagement (Salesloft AI, Apollo AI, Regie.ai, Lavender) is growing faster in US enterprise (500-5,000 employees) where Betriebsrat-equivalent change management and RevOps governance make full SDR replacement politically difficult even without formal board-level oversight. Outplay and Clari Copilot serve mid-market niches.
TCPA prohibits auto-dialed or pre-recorded calls to cell phones without prior express written consent; AI voice SDR cold calling to US mobile numbers requires consent verification and TCPA scrubbing. State two-party consent laws (CA Penal Code 632, PA Wiretapping Act, MA G.L. c.272 §99, FL §934.03, IL Eavesdropping Act) require all-party consent for recorded calls; AI SDR products recording outbound calls must provide notice and obtain consent in these states. CAN-SPAM governs US commercial email (opt-out model, materially less restrictive than GDPR/CASL). NYC Local Law 144 bias audit may apply when AI SDR tools are integrated into hiring-adjacent workflows. FTC Act Section 5 enforcement targets deceptive performance claims ("10x meetings") that cannot be substantiated by actual customer data.
Quick comparison, ranked for United States
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 11x | Mid-market sales orgs testing AI SDR | Quote | - | 4.4 | Global; strongest in US, EU, UK | |
| 2 Artisan | Mid-market sales orgs | Quote | - | 4.5 | Global; strongest in US, EU | |
| 3 Regie.ai | Mid-market sales orgs | Quote | - | 4.6 | Global | |
| 4 AiSDR | SMB and small mid-market | $500 | $500 | 4.5 | Global; strongest in US | |
| 5 Apollo AI | Sales teams already on Apollo.io | $0 + $0/emp | $0 | 4.7 | Global | |
| 6 Salesloft Drift / Cadence AI | Salesloft existing customers | Quote | - | 4.5 | Global | |
| 7 Lavender | Sales teams upgrading existing SDR productivity | $0 + $0/emp | $0 | 4.6 | Global | |
| 8 Drift (Salesloft) | B2B SaaS with inbound conversational needs | Quote | - | 4.4 | Global | |
| 9 Outplay | Outbound-focused mid-market sales teams | $0 + $0/emp | $0 | 4.5 | Global | |
| 10 Clari Copilot | Clari existing customers | Quote | - | 4.7 | Global |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in United States actually pay
Median annual deal size by employee band, in USD. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (USD) | Sample | Notes |
|---|---|---|---|---|
| 11x | Per AI rep (Alice inbound) | $36,000 | 42 | Industry estimate $2.5K-$4K/month per agent; 12-month contract typical |
| 11x | Per AI rep (Jordan outbound) | $48,000 | 31 | Industry estimate $3K-$5K/month per agent; enterprise multi-agent |
| Artisan | Per AI rep (Ava) | $30,000 | 38 | Industry estimate $2K-$4K/month; mid-market US typical |
| Apollo AI | Per seat + AI features | $8,400 | 87 | Apollo Professional plan + AI features; US mid-market entry |
| Lavender | Per human seat | $1,800 | 64 | Individual plan; $150/month; US SDR team per-seat |
| Regie.ai | 10-50 seat team | $24,000 | 29 | Team plan; US mid-market sales team |
United States-built or United States-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for United States buyers and worth a shortlist.
Outreach AI
Visit ↗Seattle-built sales engagement incumbent. AI Kaia meeting assistant + AI-generated sequences. Dominant US enterprise sales engagement alternative to Salesloft. ~6,000 US enterprise customers.
Clay
Visit ↗New York-built data enrichment + AI personalization layer feeding AI SDR workflows. Not a pure AI SDR platform but the most popular US enrichment layer for 11x/Artisan/Regie.ai implementations.
Instantly.ai
Visit ↗US-built AI email outreach platform with strong deliverability management. Popular in US SMB and agency cold email stacks. Simpler than 11x/Artisan; no autonomous agent but strong AI email generation.
All 10, ranked for United States
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United States market.
11x
Autonomous AI SDR with Alice (inbound) and Jordan (outbound).
11x is the autonomous AI SDR category leader. The product offers two AI agents: Alice (Lead Generation/Inbound) for autonomous prospecting, research, and outreach; and Jordan (SDR/Outbound) for cold email sequences and meeting booking. Founded 2022, raised $74M Series B in 2024. Used by 200+ companies. Trade-offs: pricing $2K-$8K/month per AI rep, customer support has been flagged in scaling phase, and reported actual results vary significantly from advertised "10x" claims.
Mid-market sales orgs (50-500 employees) testing autonomous AI SDR replacement of human SDRs at scale.
SMB under 25 employees (overpriced), Apollo/Salesloft customers wanting AI augmentation (cheaper add-ons), or teams wanting to keep human SDR control.
Strengths
- Autonomous AI SDR with two distinct agents
- Strong VC backing (Benchmark, A.Capital, etc.)
- 200+ customers; rapid growth
- Multi-channel (email, LinkedIn, phone)
- Native CRM integration (Salesforce, HubSpot)
Weaknesses
- Pricing $2K-$8K/month per AI rep
- Customer support flagged in scaling phase
- Actual results vary vs advertised claims
- Multi-year contracts increasingly standard
- Reported deliverability concerns at high volumes
Pricing tiers
partial- Alice (Inbound)Industry estimate $2K-$5K/month per AI rep$2000 /mo
- Jordan (Outbound)Industry estimate $2.5K-$8K/month per AI rep$2500 /mo
- EnterpriseCustom enterprise pricingQuote
- · Multi-year contracts increasingly standard
- · Per-AI-rep pricing scales with volume
- · Implementation and onboarding fees
Key features
- +Alice (inbound AI SDR)
- +Jordan (outbound AI SDR)
- +Multi-channel outreach (email, LinkedIn, phone)
- +Account research
- +Cold email sequencing
- +CRM integration (Salesforce, HubSpot)
- +Personalization at scale
Artisan
Ava AI SDR with strong VC traction.
Artisan is one of the strongest VC-backed AI SDR challengers, Ava AI SDR for outbound prospecting and email outreach. Founded 2023, raised $61M Series A in 2024. Strong native data integrations (270M contacts, 350M companies) and warm signal detection (job changes, funding rounds). Trade-offs: younger company, pricing $1K-$5K/month, similar deliverability and quality concerns to other AI SDR platforms.
Mid-market sales orgs wanting AI SDR with built-in data and warm signals at slightly lower price than 11x.
SMB under 25 employees, Apollo/Salesloft customers, or teams wanting human SDR augmentation.
Strengths
- Strong VC backing ($61M Series A 2024)
- 270M contacts, 350M companies built-in
- Warm signal detection (job changes, funding)
- Multi-channel outreach
- Native CRM integration
Weaknesses
- Younger company than 11x
- Pricing $1K-$5K/month
- Deliverability concerns at high volumes
- Customer support gated to higher tiers
- Brand recognition still building
Pricing tiers
partial- StarterIndustry estimate $1.5K-$3K/month$1500 /mo
- ProIndustry estimate $3K-$5K/month with advanced features$3000 /mo
- EnterpriseCustom enterprise pricingQuote
- · Multi-year contracts at higher tiers
- · Implementation services
Key features
- +Ava AI SDR
- +270M contacts built-in
- +Warm signal detection
- +Multi-channel outreach (email, LinkedIn)
- +CRM integration
- +Personalization at scale
- +Domain warmup
Regie.ai
AI SDR with workflow control.
Regie.ai sits between traditional sales engagement (Outreach, Salesloft) and pure AI SDR (11x, Artisan). The product offers AI auto-pilot for sequencing and outreach with stronger human-in-the-loop control than fully autonomous AI SDR. Works for teams wanting AI productivity without giving up SDR oversight. Trade-offs: smaller VC backing than 11x/Artisan, brand recognition lower, Uneven support quality.
Mid-market sales orgs (50-500 employees) wanting AI productivity with human SDR oversight rather than full autonomous replacement.
Teams wanting fully autonomous AI SDR (11x/Artisan better), SMB on tight budget, or Salesloft/Apollo customers (native AI cheaper).
Strengths
- Auto-pilot AI with human oversight
- Built for teams wanting AI augmentation
- Sequence building and templating
- Sales messaging coaching
- Multi-channel outreach
Weaknesses
- Smaller VC backing than 11x/Artisan
- Brand recognition lower
- Support depends on tier
- Pricing requires sales engagement
- Best-fit narrowed to mid-market
Pricing tiers
partial- ProIndustry estimate $100-$200/user/month$100 /emp/mo
- EnterpriseCustom enterprise pricingQuote
- · Multi-year contracts standard
- · Implementation services
Key features
- +Auto-pilot AI
- +Sequence builder
- +AI messaging coaching
- +Multi-channel outreach
- +Sales coaching
- +Native CRM integration
- +A/B testing
AiSDR
Best AI SDR value for SMB.
AiSDR is the SMB-priced entry in dedicated AI SDR. The product targets sales teams with $500-$1,500/month pricing for autonomous AI agent. Best for small sales teams testing AI SDR before committing to enterprise tiers like 11x. Trade-offs: smaller VC backing, brand recognition limited, smaller integration ecosystem.
SMB and small mid-market sales teams (5-100 employees) testing AI SDR at lower price than 11x or Artisan.
Mid-market and enterprise (11x/Artisan better fit), teams wanting strongest AI quality, or organizations needing extensive integrations.
Strengths
- Lowest entry pricing in dedicated AI SDR
- Right call for small sales teams
- Multi-channel outreach
- Native CRM integration
- Fast onboarding
Weaknesses
- Smaller VC backing
- Brand recognition limited
- Smaller integration ecosystem
- Best-fit ceiling at small scale
- AI quality less mature than 11x
Pricing tiers
public- StarterPer AI rep; basic features$500 /mo
- ProPer AI rep; advanced features$1500 /mo
- · Annual billing for discount
- · Implementation services
Key features
- +AI SDR agent
- +Multi-channel outreach
- +CRM integration
- +Personalization
- +Sequence builder
Apollo AI
AI SDR layered on Apollo data.
Apollo AI is the AI agent extension of Apollo.io's sales engagement platform, leveraging Apollo's 270M+ contact database. Best-fit for organizations already on Apollo who want to add AI agent capabilities without switching platforms. Trade-offs: AI agent less autonomous than 11x/Artisan; Apollo brand pivoted from sales engagement to AI sales platform creating positioning complexity.
Organizations already on Apollo.io wanting to add AI agent capabilities without switching to dedicated AI SDR.
Teams wanting fully autonomous AI SDR (11x/Artisan better), or organizations not on Apollo (dedicated AI SDR cleaner).
Strengths
- Apollo 270M+ contact database built-in
- Apollo sales engagement platform foundation
- Works for orgs already on Apollo
- Per-user pricing scales with team size
- Native LinkedIn integration
Weaknesses
- AI agent less autonomous than 11x/Artisan
- Apollo brand pivoted from sales engagement to AI sales, positioning complexity
- Customer support quality flagged
- Multi-channel features uneven
Pricing tiers
public- FreeLimited features; no AI agent$0+$0 /mo +/emp
- BasicBasic Apollo + limited AI$49 /emp/mo
- ProfessionalAdvanced AI features$99 /emp/mo
- OrganizationCustom AI workflows, dedicated CSM$149 /emp/mo
- · Apollo data credits priced separately
- · Annual billing for published rates
Key features
- +Apollo 270M+ contacts
- +AI agent for outreach
- +Sales engagement platform
- +Multi-channel (email, LinkedIn, phone)
- +CRM integration
Salesloft Drift / Cadence AI
Salesloft customers wanting AI agent.
Salesloft Drift / Cadence AI is the AI agent layered on Salesloft's sales engagement platform. Salesloft acquired Drift (conversational AI) in 2024 and integrated AI agents across the Cadence platform. Best-fit for organizations already on Salesloft who want AI capabilities without switching platforms. Trade-offs: AI agent less autonomous than dedicated AI SDR, Salesloft platform itself can feel feature-heavy.
Organizations already on Salesloft (50-2,000 employees) wanting AI agent capabilities without switching platforms.
Teams wanting fully autonomous AI SDR, organizations not on Salesloft, or anyone wanting pricing transparency.
Strengths
- AI agent layered on Salesloft Cadence platform
- Conversational AI from Drift acquisition
- Made for existing Salesloft customers
- Multi-channel outreach
- Native CRM integration
Weaknesses
- AI agent less autonomous than 11x/Artisan
- Salesloft platform can feel feature-heavy
- Customer support gated to higher tiers
- PE-driven roadmap concerns
- Pricing requires sales engagement
Pricing tiers
opaque- Salesloft CadenceIndustry estimate $125-$165/user/monthQuote
- Salesloft DriftAI conversational add-onQuote
- EnterpriseCustom enterprise tierQuote
- · Multi-year contracts standard
- · Implementation services
Key features
- +AI agent for outreach
- +Drift conversational AI
- +Salesloft Cadence sequences
- +Multi-channel outreach
- +Sales coaching
- +Native CRM integration
Lavender
AI email coaching alongside human SDRs.
Lavender is the AI email coaching platform, sits inside Gmail/Outlook and provides real-time scoring and rewriting suggestions on emails human SDRs are drafting. Right call for sales orgs wanting to upgrade existing SDR team productivity rather than replace SDRs entirely. Trade-offs: not a pure AI SDR (it augments rather than autonomous); brand momentum has slowed.
Sales teams (10-200 reps) wanting to upgrade existing SDR productivity rather than replace SDRs with AI agents.
Teams seeking fully autonomous AI SDR (11x/Artisan), or organizations wanting AI to replace humans entirely.
Strengths
- AI email coaching for human SDRs
- Real-time scoring and rewriting
- Native Gmail/Outlook integration
- Fits upgrading existing teams
- Modern UX
- Privately held, founder-led
Weaknesses
- Not a pure AI SDR (augments rather than autonomous)
- Brand momentum has slowed
- Smaller integration ecosystem
- Pricing per-seat scales with team size
- Best-fit ceiling around 200 reps
Pricing tiers
public- FreeLimited features; 5 emails/day$0+$0 /mo +/emp
- ProPer user; unlimited emails$39 /emp/mo
- TeamsPer user; team analytics$49 /emp/mo
- EnterpriseCustom enterprise tierQuote
- · Annual billing for published rates
Key features
- +Real-time email coaching
- +Score and rewrite suggestions
- +Native Gmail/Outlook integration
- +Subject line optimization
- +A/B testing
Drift (Salesloft)
Long-standing conversational AI for inbound.
Drift pioneered the conversational marketing category, chatbot-driven inbound on websites for lead capture and qualification. Acquired by Salesloft 2024 for an undisclosed amount. Now positioned as conversational AI within Salesloft's sales platform. Trade-offs: brand identity merging with Salesloft, customer confusion about positioning, post-acquisition pricing changes.
Organizations on Salesloft platform or running inbound conversational marketing on their website.
Teams seeking pure outbound AI SDR (11x/Artisan better), or anyone confused by post-Salesloft positioning.
Strengths
- Long-standing conversational AI for inbound
- Strong website chatbot technology
- Native Salesloft platform integration (post-2024)
- Mature customer base
- AI-powered lead qualification
Weaknesses
- Brand identity merging with Salesloft creates confusion
- Customer confusion about positioning
- Post-acquisition pricing changes
- Not pure AI SDR (inbound focused)
- PE-driven roadmap concerns
Pricing tiers
opaque- StandardIndustry estimate $30K-$80K annuallyQuote
- EnterpriseIndustry estimate $80K-$300K annuallyQuote
- · Multi-year contracts standard
- · Implementation services
Key features
- +Conversational AI chatbots
- +Lead qualification
- +Meeting booking
- +Account-based marketing
- +Salesloft Cadence integration
- +Mobile apps
Outplay
AI SDR for cold email and multi-channel outbound.
Outplay is the mid-market AI SDR for cold email and multi-channel outbound (email, LinkedIn, SMS, calls). Works for outbound-focused sales teams wanting AI assistance without enterprise pricing. Trade-offs: smaller VC backing, brand recognition limited, Support response times vary.
Outbound-focused mid-market sales teams (25-500 reps) wanting AI SDR for cold email and multi-channel outreach.
Teams seeking fully autonomous AI SDR (11x/Artisan better), or buyers wanting strongest brand recognition.
Strengths
- Multi-channel outbound (email, LinkedIn, SMS, calls)
- Built for cold email focused teams
- AI message personalization
- Mid-market pricing
- Modern UX
Weaknesses
- Smaller VC backing than 11x/Artisan
- Brand recognition limited
- Support is hit-or-miss
- Best-fit ceiling around 1,000 reps
- AI features less mature
Pricing tiers
public- FreeUp to 100 emails/month$0+$0 /mo +/emp
- Email OutreachPer user; unlimited emails$39 /emp/mo
- Sales EngagementMulti-channel + integrations$79 /emp/mo
- Multi-Channel Sales EngagementFull features + AI$99 /emp/mo
- · Annual billing for discount
- · Higher tier required for AI features
Key features
- +Multi-channel outbound
- +AI message personalization
- +Email warmup
- +Sequence builder
- +CRM integration
- +A/B testing
Clari Copilot
Clari customers extending Revenue AI.
Clari Copilot is the AI agent layered on Clari's revenue platform, extending Clari's conversation intelligence and forecasting into AI-driven outreach and meeting summaries. Best-fit for organizations already on Clari who want to add AI agent capabilities. Trade-offs: AI agent less autonomous than dedicated AI SDR, Clari platform itself is enterprise-priced.
Organizations already on Clari Revenue platform (200+ reps) wanting to add AI agent capabilities.
Teams seeking fully autonomous AI SDR (11x/Artisan better), organizations not on Clari, or anyone wanting transparent pricing.
Strengths
- AI agent layered on Clari Revenue platform
- Conversation intelligence integration
- Best for orgs already on Clari
- Forecasting + AI agent unified
- Public company financial transparency
Weaknesses
- AI agent less autonomous than dedicated AI SDR
- Clari platform is enterprise-priced ($120-$200/user)
- Best-fit narrowed to Clari customers
- Pricing requires sales engagement
- Uneven support quality
Pricing tiers
opaque- Clari CopilotIndustry estimate $120-$200/user/month + Clari baseQuote
- EnterpriseCustom enterprise tierQuote
- · Clari Revenue platform separate subscription required
- · Multi-year contracts standard
Key features
- +AI agent for outreach
- +Conversation intelligence
- +Forecasting integration
- +Meeting summaries
- +Sales coaching
- +CRM integration
Frequently asked questions
The questions buyers actually ask before they sign.
Is AI voice cold calling legal in the US?
How should I evaluate "10x meetings" claims from AI SDR vendors?
Should I choose 11x or Apollo AI if I already have an Apollo data license?
What is an "AI SDR"?
Do AI SDRs actually replace human SDRs?
How much should I budget for AI SDR?
Are the "10x more meetings" claims real?
How do AI SDRs handle deliverability?
Should I evaluate via free trial?
What about CRM integration?
How does this overlap with sales engagement?
Final word
Looking at a different market? See the global AI SDR Software ranking, or pick another country at the top of this page.
Last updated 2026-05-17. Local pricing reverified quarterly. Found something inaccurate? Tell us.