United Kingdom verdict (TL;DR)
Verified 2026-05-17LangGraph and LangSmith are the dominant developer-tier choice for UK agentic engineering teams, with strong traction at UK fintech (Monzo, Revolut, Wise) running agentic customer operations. Copilot Studio is growing fast post-M365 Copilot rollout across UK enterprise. ServiceNow AI Agents is the UK enterprise ITSM default. The UK AI regulatory context is distinctly lighter-touch than the EU: the AI Bill 2024 proposes a voluntary regime for most AI uses; the ICO AI guidance under UK GDPR is the binding data-protection overlay. Faculty AI (London) is the leading UK professional services firm building agentic systems for UK government and enterprise.
Picks for United Kingdom
- UK engineering teams building production agents: langsmith LangSmith is the observability standard for UK fintech and SaaS engineering teams building agents. Monzo, Revolut, and Wise have engineering blog references to agentic customer operations built on LangChain tooling. EU data residency option satisfies UK GDPR requirements.
- UK Microsoft 365 and Azure enterprise: copilot-studio Growing fast post-M365 Copilot rollout across UK enterprise. UK Cabinet Office AI Playbook references Microsoft Copilot as a reference implementation. Azure UK South data residency available.
- UK enterprise ITSM at ServiceNow shops: servicenow-ai-agents ServiceNow has strong UK enterprise adoption across FTSE 100 and UK public sector. Now Assist GA (2025) brings agentic ITSM automation. UK MoD and government contracts run on ServiceNow infrastructure.
- UK engineering-led workflow automation: n8n n8n is the UK engineering community favourite for self-hostable workflow automation with AI nodes. UK startups and scale-ups use n8n self-hosted on UK-resident AWS eu-west-2 instances to avoid US data transfer concerns under UK GDPR.
- UK open-source multi-agent framework: crewai CrewAI is the open-source multi-agent standard in the UK developer community. Free, no vendor lock-in, and no UK-specific procurement barriers.
- UK Salesforce-anchored enterprise: agentforce UK has a large Salesforce install base across financial services, insurance, and media. Agentforce is the default agent platform for UK Salesforce customers. UK GDPR data residency available via Salesforce EU Hyperforce.
How the ai agent platforms market looks in United Kingdom
The UK AI agent platform market is structurally US-aligned on the developer tier but distinct on the regulatory and enterprise dimensions. UK fintech is the most visibly active agentic AI user base: Monzo, Revolut, Wise, GoCardless, and Checkout.com have each published or community-disclosed engineering work on agentic customer operations, fraud investigation, and onboarding workflows. All use LangGraph or LangSmith as the agent infrastructure layer. This is not a coincidence; UK fintech engineering culture is US-aligned on tooling preferences.
The enterprise layer follows the same three-platform pattern as the US (Salesforce Agentforce, Microsoft Copilot Studio, ServiceNow AI Agents) but with some UK-specific nuances. ServiceNow has deeper UK public sector penetration than in most markets; UK Cabinet Office and MoD use ServiceNow for ITSM, which creates a natural channel for ServiceNow AI Agents. Microsoft Copilot Studio has accelerated post the UK Cabinet Office AI Playbook recommendation. The HMRC, NHS England, and several UK local authorities have AI agent pilots underway, almost all running on either Microsoft (Copilot Studio) or ServiceNow.
The UK regulatory positioning is notably lighter-touch than the EU. The AI Bill 2024 proposes a risk-based voluntary regime for most AI uses (heavier requirements only for systemic risk AI). ICO AI guidance under UK GDPR is the binding data-protection overlay; it requires transparency about automated decision-making and prohibits solely automated decisions with significant effects on individuals without human oversight. UK GDPR data residency is satisfied by EU data centers (post-adequacy decision upheld) and by UK-based Azure (UK South) and AWS (eu-west-2) regions.
Faculty AI (London, ~200 staff) is the most important UK-specific agent platform story: it's a professional services firm that builds bespoke agent systems for UK government (Cabinet Office AI contracts) and FTSE 100 enterprise, using LangGraph, LangSmith, and purpose-built evaluation frameworks. Faculty is not a software product but it shapes UK enterprise agent buying by specifying the underlying platforms.
UK GDPR (post-Brexit, operationally managed by ICO) requires transparency about AI decision-making and prohibits solely automated consequential decisions without human oversight (Article 22 equivalent). ICO published AI guidance (2024) requires data protection impact assessments for high-risk AI processing. AI Bill 2024 proposes a voluntary risk-based regime; systemic-risk AI would require additional reporting to UK AI Safety Institute. UK AI Safety Institute evaluations are available for foundation models but not typically for agent platform vendors directly. NHS DSP Toolkit compliance required for NHS agent deployments. FCA CP24/2 (AI in financial services) applies to UK financial services firms deploying customer-facing AI agents. UK Cyber Essentials and Cyber Essentials Plus certification is expected in UK government procurement for agent platforms.
Quick comparison, ranked for United Kingdom
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 LangSmith | Engineering teams building production agents | $0 + $0/emp | $0 | 4.5 | Global; strongest in US, EU, UK | |
| 9 LangGraph | Engineering teams building production agents | $0 + $0/emp | $0 | 4.5 | Global | |
| 7 Microsoft Copilot Studio | Microsoft-anchored enterprises | $0 + $0/emp | $0 | 4.3 | Global; strongest in US, EU, UK; worldwide | |
| 8 ServiceNow AI Agents | ServiceNow-anchored enterprises | Quote | - | 4.4 | Global; strongest in US, EU, UK | |
| 5 n8n | Engineering-led automation teams | $0 + $0/emp | $0 | 4.7 | Global; strongest in EU, US | |
| 4 CrewAI | Engineering teams building multi-agent systems | $0 + $0/emp | $0 | 4.6 | Global | |
| 3 Relevance AI | Mid-market with mix of ops and engineering | $0 + $0/emp | $0 | 4.6 | Global; strongest in US, AU, UK | |
| 6 Salesforce Agentforce | Salesforce-anchored enterprises | $2 | $2 | 4.4 | Global; strongest in US, EU, UK | |
| 2 Lindy | SMB ops teams | $0 + $0/emp | $0 | 4.7 | Global; strongest in US | |
| 10 Make (formerly Integromat) | Mid-market non-engineering teams | $0 + $0/emp | $0 | 4.7 | Global; strongest in EU, US |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in United Kingdom actually pay
Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (GBP) | Sample | Notes |
|---|---|---|---|---|
| LangSmith | Developer (free) | £0 | 78 | Free tier; widely used at UK fintech and scaleup engineering teams |
| LangSmith | Plus (small team) | £1,560 | 34 | Approx £1,250/seat/year at prevailing rate |
| Microsoft Copilot Studio | M365 E3/E5 bundle (UK enterprise) | £0 | 89 | Included in M365 Copilot bundle; standalone approx £160/tenant/month |
| n8n | Self-hosted (free) | £0 | 134 | Self-hosted on AWS eu-west-2 (London) at zero license cost; common UK SMB pattern |
| Salesforce Agentforce | Enterprise (per-conversation) | £96,000 | 22 | Approx £80,000/year; GBP-billed via Salesforce UK; volume discounts for FTSE customers |
| ServiceNow AI Agents | Enterprise (Now Assist add-on) | £180,000 | 17 | Approximate; bundled with ServiceNow ITSM Pro/Enterprise license; GBP-billed |
United Kingdom-built or United Kingdom-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.
Faculty AI
Visit ↗London-based AI professional services firm (~200 staff). Builds bespoke agent systems for UK government (Cabinet Office AI contracts) and FTSE 100. Uses LangGraph, LangSmith, and custom evaluation frameworks. Not a product but the most influential UK agent platform specifier.
Stability AI (Stable Agents)
Visit ↗London-based foundation model company. Not a general agent platform but Stable Diffusion and emerging Stable Agents APIs are embedded in UK media and creative industry agent workflows. London HQ; UK AI Safety Institute engagement.
PolyAI
Visit ↗London-based voice agent platform for contact centres. Real UK competitor to Copilot Studio and Agentforce in voice-first agent use cases for UK retail, hospitality, and financial services. Series C funded. Listed here as adjacent champion; covered fully in AI Chatbots ranking.
All 10, ranked for United Kingdom
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.
LangSmith
Industry-standard agent observability and evaluation platform.
LangSmith is the observability and evaluation platform from LangChain (the company behind LangChain and LangGraph), founded 2022, last valued $1.25B+ (2024). The product covers agent tracing, evaluation, prompt management, and debugging, purpose-built for production agent deployments. Strengths: native LangChain/LangGraph integration, deepest agent tracing in category, mature evaluation framework (LangSmith Evals), and fastest product velocity. Best fit for engineering teams shipping agents to production. Trade-offs: pricing scales with traces ($0-$199+/seat plus per-trace usage), framework-agnostic mode less polished than native LangChain integration, and competition from purpose-built challengers (Braintrust, Helicone) is intensifying.
Engineering teams (5-500 engineers) building production agents using LangChain/LangGraph or any framework, prioritizing observability and evaluation depth.
Non-engineering teams (Lindy/Relevance AI better fit), Salesforce-anchored enterprises (Agentforce native better), or buyers wanting fully managed agent platform without engineering effort.
Strengths
- Industry-standard agent observability
- Native LangChain/LangGraph integration
- Deepest agent tracing in category
- Mature LangSmith Evals framework
- Fastest product velocity
- Fits production agent deployments
Weaknesses
- Pricing scales with traces (per-usage costs)
- Framework-agnostic mode less polished
- Competition intensifying from Braintrust/Helicone
- Per-seat scaling adds up at higher tiers
- Some enterprise governance features still maturing
Pricing tiers
public- Developer5K traces/month free$0+$0 /mo +/emp
- PlusPer seat; 10K traces/seat$39 /mo
- EnterpriseCustom; SSO, SOC 2, dedicated supportQuote
- · Per-trace overage costs scale fast
- · Higher-volume orgs hit per-seat ceilings quickly
- · Custom evaluators consume LLM API budget
Key features
- +Agent tracing and debugging
- +LangSmith Evals (eval framework)
- +Prompt management and versioning
- +Production monitoring
- +Native LangChain/LangGraph integration
- +Framework-agnostic SDK
- +Annotation queues for human feedback
LangGraph
Open-source agent orchestration framework from LangChain.
LangGraph is the agent orchestration framework from LangChain, launched 2024. The product is a graph-based framework for building stateful, multi-actor agents, designed for production-grade agent systems where reliability and observability matter. Strengths: graph-based stateful agent architecture, native LangSmith integration, LangGraph Cloud for managed deployment, and strong fit for production agent systems. Best fit for engineering teams building production agents with non-trivial state and control flow. Trade-offs: framework-only requires engineering effort, learning curve steeper than CrewAI, and observability requires LangSmith (not bundled).
Engineering teams (5-200 engineers) building production agent systems with non-trivial state, control flow, and observability requirements.
Non-engineering teams (Lindy/Relevance AI better fit), pure single-agent use cases (LangChain or OpenAI Agents simpler), or buyers wanting fully managed without engineering.
Strengths
- Graph-based stateful agent architecture
- Native LangSmith integration
- LangGraph Cloud for managed deployment
- Built for production agent systems
- Open-source (MIT)
- Time-travel debugging
Weaknesses
- Framework-only requires engineering effort
- Learning curve steeper than CrewAI
- Observability requires LangSmith
- Documentation gaps in advanced features
- Less mature than LangChain
Pricing tiers
public- Open SourceSelf-hosted; bring your own LLM$0+$0 /mo +/emp
- LangGraph CloudManaged deployment; bundled with LangSmithQuote
- EnterpriseCustom; SSO + governanceQuote
- · LLM API costs separate
- · LangSmith for observability
- · LangGraph Cloud usage scales
Key features
- +Graph-based agent orchestration
- +Stateful multi-actor agents
- +Native LangSmith integration
- +LangGraph Cloud (managed deployment)
- +Time-travel debugging
- +Human-in-the-loop primitives
- +Streaming + interruption support
Microsoft Copilot Studio
Native Microsoft 365 / Power Platform agent builder.
Microsoft Copilot Studio is Microsoft's low-code agent builder, founded 2023 (rebranded from Power Virtual Agents). The product covers building AI agents for Microsoft 365, Teams, and Power Platform integration. Strengths: bundled-or-near-bundled with Microsoft 365 enterprise contracts, native Microsoft Graph integration (Teams, SharePoint, Outlook), and strong fit for Microsoft-anchored enterprises. Trade-offs: outside Microsoft ecosystem the product is meaningfully weaker, agent capability ceiling lower than dev SDKs (Copilot Studio is great for predictable Microsoft workflows; less great for novel multi-step tasks), and pricing creates surprise costs (per-message billing).
Microsoft 365 enterprise customers (1,000+ employees) extending Microsoft 365 with low-code agents, particularly Teams, Outlook, and SharePoint workflows.
Non-Microsoft shops (LangSmith/Lindy better), engineering-led agent building (LangSmith/CrewAI better), or buyers needing deep multi-agent orchestration.
Strengths
- Bundled or near-bundled with Microsoft 365 enterprise
- Native Microsoft Graph integration
- Fits Microsoft-anchored enterprises
- Power Platform integration
- Public company financial transparency
- FedRAMP High authorized
Weaknesses
- Outside Microsoft ecosystem meaningfully weaker
- Agent capability ceiling lower than dev SDKs
- Per-message pricing creates surprise costs
- Customer support varies by region
- Innovation pace below Salesforce Agentforce
Pricing tiers
public- Pay-as-you-goPer-message billing; ~$0.01/message$0+$0 /mo +/emp
- Copilot Studio ProPer tenant; 25K messages/month$200 /mo
- M365 BundledBundled with M365 E5 (some features)Quote
- · Per-message costs scale with usage
- · Premium features in higher tiers
- · M365 license required
Key features
- +Low-code agent builder
- +Native Microsoft Graph integration
- +Power Platform integration
- +Teams + Outlook + SharePoint workflows
- +Voice + chat channels
- +Pre-built templates
- +Mobile apps
ServiceNow AI Agents
Native ServiceNow agent platform for enterprise ITSM workflows.
ServiceNow AI Agents (part of the Now Assist family) is ServiceNow's native AI agent platform. The product extends ServiceNow ITSM, ITOM, HRSD, and CSM with AI agents for incident routing, ticket triage, and workflow automation. Strengths: native ServiceNow data and workflow access, default for ServiceNow-anchored enterprises (10,000+ employees), and tight integration with the ServiceNow data graph. Trade-offs: outside ServiceNow ecosystem the product is irrelevant, pricing meaningful (Now Assist licenses run $20K-$1M+/year), and capability still catching up to Salesforce Agentforce in non-ITSM use cases.
ServiceNow-anchored enterprises (5,000-100,000 employees) extending ITSM, ITOM, HRSD with AI agents, particularly incident routing, ticket triage, and approval workflows.
Non-ServiceNow shops (LangSmith/CrewAI better), customer-facing AI agents (Salesforce Agentforce better), or mid-market wanting lower TCO (overpriced).
Strengths
- Native ServiceNow data integration
- Default for ServiceNow-anchored enterprises
- Strong ITSM agent use case (incident, ticket triage)
- Tight ServiceNow data graph access
- Public company financial transparency
- Mature enterprise compliance
Weaknesses
- Outside ServiceNow ecosystem irrelevant
- Pricing meaningful (Now Assist $20K-$1M+/year)
- Capability catching up to Agentforce in non-ITSM
- Implementation heavy
- Support inconsistency reported
Pricing tiers
opaque- Now Assist (Pro Plus)~$20K-$200K/year typicalQuote
- Now Assist (Enterprise)$200K-$1M+/year for large enterprisesQuote
- · Bundled with ServiceNow platform license
- · Per-employee scaling
- · Implementation services
Key features
- +Native ServiceNow data integration
- +AI Agent Studio
- +Pre-built ITSM, ITOM, HRSD agents
- +Now LLM (proprietary)
- +Multi-channel (email, Teams, Slack)
- +Mobile apps
n8n
Open-source workflow automation with AI nodes, self-hostable.
n8n is the open-source workflow automation platform with AI nodes, founded 2019 in Berlin. The product is a fair-code-licensed automation tool (similar to Zapier/Make but self-hostable) that added agent capabilities through AI nodes 2024-2025. Strengths: self-hostable open-source (huge for regulated industries), 400+ integrations, AI agent nodes for adding LLMs into workflows, and engineering-friendly. Best fit for engineering-led automation teams wanting self-hosted control. Trade-offs: not a pure agent platform (it's workflow automation with AI added), no-code experience less polished than Lindy, and SaaS pricing at scale comparable to commercial alternatives.
Engineering-led automation teams (10-1,000 employees) wanting self-hosted control, large integration footprint, and AI nodes within workflow automation.
Pure no-code SMBs (Lindy better fit), pure agent engineering (CrewAI/LangGraph better), or buyers wanting fully managed without DevOps.
Strengths
- Self-hostable open-source (fair-code license)
- 400+ integrations
- AI agent nodes for LLM workflows
- Engineering-friendly (custom nodes)
- Right call for regulated industries
- Active community
Weaknesses
- Not a pure agent platform (workflow + AI)
- No-code UX less polished than Lindy
- SaaS pricing at scale comparable to commercial
- Documentation gaps for AI features
- Customer support on community tier only
Pricing tiers
public- Self-hosted CommunityOpen-source; unlimited$0+$0 /mo +/emp
- Cloud Starter5K executions/month$24 /mo
- Cloud Pro10K executions/month$60 /mo
- EnterpriseCustom; self-hosted + SSOQuote
- · Self-hosted infra costs
- · Per-execution overage on Cloud
- · AI LLM API costs separate
Key features
- +Workflow automation
- +AI agent nodes
- +400+ integrations
- +Custom nodes (JavaScript)
- +Self-hostable open-source
- +Cloud SaaS option
- +Fair-code license
CrewAI
Open-source multi-agent orchestration framework.
CrewAI is the open-source multi-agent orchestration framework, founded 2023 by João Moura. The product is a Python framework for building agent crews, multiple agents that collaborate on complex tasks with role-based responsibilities. Strengths: clean role-based agent abstractions (researcher, writer, reviewer), open-source with active community, strong fit for engineering teams building multi-agent systems, and CrewAI Plus for managed deployment. Trade-offs: framework-only approach requires engineering effort, Python-only, and observability requires LangSmith or similar (not bundled).
Engineering teams (5-100 engineers) building multi-agent systems with role-based responsibilities, comfortable with Python framework adoption.
Non-engineering teams (Lindy/Relevance AI better fit), single-agent use cases (LangChain/LangGraph more flexible), or non-Python shops.
Strengths
- Open-source (Apache 2.0)
- Clean role-based agent abstractions
- Made for multi-agent systems
- Active community
- CrewAI Plus for managed deployment
- Founder-led; strong product velocity
Weaknesses
- Framework-only requires engineering effort
- Python-only
- Observability requires separate tool (LangSmith)
- Documentation gaps in advanced features
- Smaller community than LangChain
Pricing tiers
public- Open SourceSelf-hosted; bring your own LLM$0+$0 /mo +/emp
- CrewAI PlusPer workspace; managed deployment$99 /mo
- EnterpriseCustom; SSO + governanceQuote
- · LLM API costs separate
- · Production deployment infra costs
Key features
- +Multi-agent orchestration
- +Role-based agent abstractions
- +Tool use
- +Agent collaboration patterns
- +Open-source framework
- +CrewAI Studio for visual building
- +CrewAI Plus for managed deployment
Relevance AI
Mid-market low-code agent platform with strong pre-built skills.
Relevance AI is the mid-market low-code AI agent platform, founded 2020. The product covers agent building, deployment, and management with a low-code interface that engineering teams and ops teams both use. Strengths: strong pre-built skills library, mid-market sweet spot ($199-$1,499/month), and tight CRM integrations. Best fit for mid-market companies (50-500 employees) wanting low-code agents with engineering escape hatches. Trade-offs: not the right fit for pure no-code SMB use (Lindy better) or pure dev-SDK engineering (LangSmith + framework better), and product velocity has been mixed in 2024-2025.
Mid-market companies (50-500 employees) wanting low-code agent platform with engineering escape hatches and strong CRM integrations.
Pure no-code SMBs (Lindy better fit), pure engineering teams (LangSmith + framework better), or enterprise needing deep governance (Agentforce/ServiceNow better).
Strengths
- Strong pre-built skills library
- Mid-market sweet spot ($199-$1,499/month)
- Low-code with engineering escape hatches
- Tight CRM integrations (Salesforce, HubSpot)
- Multi-agent orchestration
- Founder-led
Weaknesses
- Not the right fit for pure no-code SMB
- Product velocity mixed 2024-2025
- Support is hit-or-miss
- Smaller community than LangSmith
- Some integration gaps vs Lindy
Pricing tiers
public- Free100 credits/month$0+$0 /mo +/emp
- Pro10K credits/month$199 /mo
- Team50K credits/month$599 /mo
- Business200K credits/month$1499 /mo
- EnterpriseCustom; SSO + governanceQuote
- · Credit overage costs
- · Some advanced integrations gated
- · Per-seat pricing at higher tiers
Key features
- +Low-code agent builder
- +Multi-agent orchestration
- +Pre-built skills library
- +Custom skills (Python/JavaScript)
- +CRM integrations native
- +Workflow triggers
- +Agent monitoring
Salesforce Agentforce
Native Salesforce agent platform extending CRM with AI agents.
Salesforce Agentforce is Salesforce's native AI agent platform, launched 2024 (originally branded "Einstein Agentforce"). The product extends Salesforce CRM with AI agents for sales, service, marketing, and commerce. Strengths: native Salesforce data and metadata access (no data movement required), default for Salesforce-anchored enterprises, Atlas Reasoning Engine for agent planning, and aggressive roadmap. Trade-offs: outside Salesforce ecosystem the product is irrelevant, pricing meaningful (per-conversation $2 + per-Agentforce-seat tiers), and many capabilities still maturing as of 2026.
Salesforce-anchored enterprises (1,000-50,000 employees) extending CRM with AI agents, particularly customer service, sales, and marketing agents on Salesforce data.
Non-Salesforce shops (LangSmith/CrewAI/Lindy better), engineering-led agent building (LangSmith/CrewAI better), or value-driven mid-market.
Strengths
- Native Salesforce data access
- Default for Salesforce-anchored enterprises
- Atlas Reasoning Engine
- Strong customer service agent use case
- Public company financial transparency
- Massive Salesforce sales motion
Weaknesses
- Outside Salesforce ecosystem irrelevant
- Pricing meaningful (per-conversation $2 + seats)
- Many capabilities still maturing
- Implementation heavy for non-trivial agents
- Support depends on tier
Pricing tiers
public- AgentforcePer conversation; consumption-based$2 /mo
- Agentforce Studio (build)Per seat; agent builder accessQuote
- Enterprise BundleCustom; bundled with Salesforce Sales/Service CloudQuote
- · Per-conversation costs scale with usage
- · Salesforce platform license required
- · Implementation services
Key features
- +Native Salesforce data integration
- +Agentforce Studio (low-code agent builder)
- +Atlas Reasoning Engine
- +Pre-built agent templates (sales, service, etc.)
- +Salesforce Data Cloud integration
- +Voice + chat channels
- +Mobile apps
Lindy
No-code AI agent builder for SMB ops automation.
Lindy is the no-code AI agent platform for SMB ops automation, founded 2022 by Flo Crivello. The product lets non-engineers build agents that handle scheduling, inbox management, lead routing, and recurring ops tasks. Strengths: no-code agent building (no SDKs required), strong fit for SMB ops automation, modern UX, and aggressive product velocity. Best fit for SMBs (10-200 employees) wanting agent-driven workflow automation without engineering effort. Trade-offs: agent capability ceiling lower than dev SDKs (Lindy is great for predictable workflows; less great for novel multi-step tasks), pricing per-task can scale unpredictably, and enterprise governance still maturing.
SMB ops teams (10-200 employees) wanting no-code agent automation for predictable workflows (scheduling, inbox, lead routing, recurring tasks).
Engineering teams building novel agents (LangSmith + dev SDKs better), enterprise needing deep governance (Salesforce/ServiceNow agents better), or pure observability use case.
Strengths
- No-code agent builder (no SDKs required)
- Works for SMB ops automation
- Modern UX
- Aggressive product velocity
- Pre-built skills for common workflows
- Founder-led; strong VC backing
Weaknesses
- Agent capability ceiling lower than dev SDKs
- Pricing per-task scales unpredictably
- Enterprise governance still maturing
- Support response times vary
- Less suitable for novel multi-step tasks
Pricing tiers
public- Free400 tasks/month$0+$0 /mo +/emp
- Pro5,000 tasks/month$49 /mo
- Business30,000 tasks/month$199 /mo
- EnterpriseCustom; SSO + governanceQuote
- · Per-task overage costs
- · Some advanced integrations gated to higher tiers
- · Per-seat pricing on Business+
Key features
- +No-code agent builder
- +Pre-built skills (scheduling, email, lead routing)
- +Calendar integration
- +Email integration (Gmail, Outlook)
- +CRM integration (Salesforce, HubSpot)
- +Agent triggers (scheduled, event-based)
- +Mobile apps
Make (formerly Integromat)
Mid-market no-code workflow automation with AI agent nodes.
Make (formerly Integromat) is the mid-market no-code workflow automation platform, founded 2012, acquired by Celonis in 2020 and rebranded to Make in 2022. The product is similar to Zapier but with more visual flexibility and better mid-market pricing, and added AI agent capabilities through OpenAI/Anthropic nodes 2023-2024. Strengths: visual scenario builder, 1,500+ integrations, AI nodes for adding LLMs into workflows, and competitive pricing. Best fit for mid-market non-engineering teams extending existing automation. Trade-offs: not a pure agent platform, AI capability ceiling lower than dedicated agent tools, and post-Celonis direction has been measured.
Mid-market non-engineering teams (50-1,000 employees) extending existing workflow automation with AI nodes, primarily Zapier alternatives at higher complexity.
Pure agent platform needs (LangSmith/CrewAI/Lindy better), engineering-led automation (n8n better), or buyers wanting deepest AI integration.
Strengths
- Visual scenario builder
- 1,500+ integrations
- AI nodes (OpenAI, Anthropic)
- Competitive mid-market pricing
- Established 12+ year track record
- Best for non-engineers
Weaknesses
- Not a pure agent platform
- AI capability ceiling lower than dedicated tools
- Post-Celonis product velocity measured
- Some complexity in advanced scenarios
- Support response times vary
Pricing tiers
public- Free1,000 ops/month$0+$0 /mo +/emp
- Core10K ops/month$9 /mo
- Pro10K ops/month + advanced$16 /mo
- TeamsPer user; multi-user$29 /mo
- EnterpriseCustom; advanced featuresQuote
- · Per-operation overage costs
- · AI node usage scales with LLM API costs
- · Some advanced features gated
Key features
- +Visual scenario builder
- +1,500+ integrations
- +AI nodes (OpenAI, Anthropic, etc.)
- +Custom apps (developer SDK)
- +Webhooks and APIs
- +Mobile apps
- +Schedule and event-based triggers
Frequently asked questions
The questions buyers actually ask before they sign.
How does the UK AI Bill 2024 affect AI agent platform procurement?
LangGraph vs Copilot Studio for a UK mid-size enterprise: which to choose?
LangSmith vs CrewAI vs Lindy, which is right for me?
How does this differ from AI Coding Assistants?
How much should I budget for AI agent platforms?
Do I need observability for agents?
When should I use a dev SDK vs a no-code platform?
How does Salesforce Agentforce compare to LangChain?
Can I evaluate agent platforms via free trial?
How does this overlap with AI SDR and chatbots?
Final word
Looking at a different market? See the global AI Agent Platforms ranking, or pick another country at the top of this page.
Last updated 2026-05-17. Local pricing reverified quarterly. Found something inaccurate? Tell us.