United Kingdom verdict (TL;DR)
Verified 2026-05-186sense and Demandbase dominate UK enterprise ABM just as in the US, with the key UK differentiator being UK GDPR and PECR compliance depth. UK B2B SaaS scaleups (Cognism, Onfido, Paddle, Featurespace, Quantexa) and UK fintech (Wise, Monzo, GoCardless-tier) are the most active ABM buyers. Cognism (London) is a major UK-native sales intelligence and intent data provider that is frequently paired alongside 6sense or RollWorks as the UK/EU intent-data layer instead of Bombora. N.Rich (Finnish-built) has a meaningful UK mid-market footprint and is GDPR/PECR-native, making it worth evaluating for UK mid-market buyers who want a European-built ABM platform. PECR (Privacy and Electronic Communications Regulations) is stricter than many US marketers expect: B2B email prospecting to individuals (sole traders, LLPs) requires soft opt-in or prior relationship; corporate email is softer but spam law still applies. Post-Brexit, UK GDPR is operationally separate from EU GDPR; UK-only data residency is now a distinct question from EU residency.
Picks for United Kingdom
- UK enterprise ABM ($200M+ revenue, B2B SaaS or fintech): 6sense Dominant UK enterprise choice. UK GDPR and PECR-compliant. EU data residency option available. AgentFlow AI-driven account actions now used by UK enterprise ABM teams.
- UK enterprise wanting broad single-vendor ABM Cloud: demandbase Mature ABM Cloud at UK enterprise. Strong fit for UK B2B companies wanting orchestration + advertising + sales intelligence combined. EU/UK data residency available.
- UK mid-market ABM ($50M-$300M revenue): rollworks Mid-market ABM activation at meaningfully lower price than 6sense/Demandbase. EU data residency option. Cognism intent data integrates as UK/EU intent layer.
- UK/EU mid-market wanting GDPR/PECR-native European-built ABM: nrich Finnish-built, GDPR-native architecture. Meaningful UK mid-market footprint. Right call for UK buyers wanting European-built ABM platform with EU data residency by default.
- UK content-anchored ABM: madison-logic Content syndication + ABM. Mature UK B2B publisher relationships. Right call for UK B2B companies with strong content programs wanting publisher distribution.
How the account-based marketing (abm) platforms market looks in United Kingdom
The UK is the largest ABM platform market in Europe, driven by London's dense concentration of B2B SaaS scaleups, fintech, and professional services companies. UK ABM adoption tracks the US closely on the modern tier: Cognism, Onfido, Paddle, Featurespace, Quantexa, and the broader cohort of UK-HQ'd B2B SaaS companies (many VC-backed, often with US sales motions) are active 6sense and Demandbase customers.
The UK-specific differentiators from the US market are three:
First, PECR (Privacy and Electronic Communications Regulations) compliance. B2B email prospecting in the UK sits in a more constrained regime than the US: CAN-SPAM is relatively permissive, but PECR requires soft opt-in for individuals (sole traders, LLP partners) and practical GDPR-alignment for corporate prospecting. ABM platforms running UK email sequences must configure PECR-compliant suppression lists and consent tracking. 6sense and Demandbase have UK GDPR and PECR configuration options; verify at implementation.
Second, Cognism as the dominant UK intent and contact data provider. In the US, Bombora is the default third-party intent data layer paired with ABM platforms. In the UK (and broader EU), Cognism (London-HQ'd) is the leading GDPR-compliant B2B contact + intent data provider and is frequently paired alongside 6sense or RollWorks as the UK/EU intent-data source rather than Bombora. Many UK enterprise ABM stacks are: 6sense (or RollWorks) + Cognism + Outreach/Salesloft.
Third, post-Brexit UK GDPR is now operationally separate from EU GDPR. UK-only data residency (not EU residency) is a distinct question; 6sense and Demandbase both offer EU data residency, but UK-specific residency (not Ireland or Germany-based) may be required for UK-regulated industries. Confirm data residency specifics with vendors.
UK GDPR (post-Brexit, operationally separate from EU GDPR) applies to all personal data processing of UK-resident B2B contacts. PECR (Privacy and Electronic Communications Regulations) governs electronic marketing; B2B email to individual businesses (sole traders, LLP partners, unincorporated associations) requires soft opt-in or clear legitimate interest with opt-out; corporate email (limited companies) is softer but not exempt. ICO registration is required for UK data controllers using ABM platforms. All enterprise ABM platforms in this ranking are UK GDPR compliant but PECR suppression list management is the buyer's responsibility. Post-Brexit adequacy decision between UK and EU allows UK-EU data transfer; US-UK data transfer requires UK International Data Transfer Agreements (IDTA) or UK Addendum to EU SCCs.
Quick comparison, ranked for United Kingdom
| Product | Best for | Starts at | 10-emp/mo* | Pricing | G2 | Geo |
|---|---|---|---|---|---|---|
| 1 6sense | Enterprise B2B | Quote | - | 4.5 | Global; strongest in US, EU, UK | |
| 2 Demandbase | Enterprise B2B | Quote | - | 4.4 | Global; strongest in US, EU, UK | |
| 3 RollWorks (NextRoll) | Mid-market B2B | Quote | - | 4.4 | Global; strongest in US, EU, UK | |
| 9 N.Rich | European mid-market | $1500 | $1500 | 4.6 | Global; strongest in EU, Nordics | |
| 4 Terminus | Mid-market B2B | Quote | - | 4.4 | Global; strongest in US | |
| 6 Madison Logic | B2B content-anchored ABM | Quote | - | 4.5 | Global; strongest in US, EU, UK | |
| 5 Influ2 | Mid-market B2B with person-based targeting | Quote | - | 4.6 | Global; strongest in US, EU | |
| 7 ZoomInfo MarketingOS | ZoomInfo-anchored buyers | Quote | - | 4.2 | Global; strongest in US | |
| 8 Foundry (Triblio) | Tech-vertical B2B | Quote | - | 4.3 | Global; strongest in US | |
| 10 Jabmo | Manufacturing and industrial B2B | Quote | - | 4.4 | Global; strongest in EU, France |
*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.
What buyers in United Kingdom actually pay
Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.
| Product | Employee band | Median annual (GBP) | Sample | Notes |
|---|---|---|---|---|
| 6sense | UK enterprise ($200M-$500M revenue) | £115,000 | 38 | GBP-billed via UK reseller; approximate Sterling equivalent |
| Demandbase | UK enterprise ($200M-$500M revenue) | £104,000 | 27 | GBP-billed or USD; approximate Sterling equivalent |
| RollWorks (NextRoll) | UK mid-market ($50M-$200M revenue) | £38,000 | 44 | GBP-billed via reseller; mid-market standard tier |
| N.Rich | UK/EU mid-market | £28,000 | 21 | EUR/GBP pricing; European-priced mid-market tier |
| Madison Logic | UK content ABM | £76,000 | 19 | GBP-billed; content syndication included |
United Kingdom-built or United Kingdom-strong vendors worth knowing
Not yet ranked in our global top 10, but credible options for United Kingdom buyers and worth a shortlist.
Cognism
Visit ↗London. Leading UK/EU GDPR-compliant B2B sales intelligence and intent data provider. Not an ABM platform itself, but the dominant UK/EU intent-data layer paired with 6sense, RollWorks, and Demandbase. GDPR-native contact database. Diamond Data verification. The UK alternative to Bombora for compliant intent data.
N.Rich
Visit ↗Helsinki/London. Finnish-built ABM platform with meaningful UK and Northern European mid-market footprint. GDPR-native, EU data residency by default. Meaningful alternative to RollWorks for UK mid-market companies wanting European-built ABM.
Global picks that don't fit here
- JabmoJabmo has thin UK footprint. UK manufacturing and industrial companies should evaluate Jabmo but UK B2B SaaS, fintech, and professional services buyers should prioritize 6sense, Demandbase, RollWorks, or N.Rich.
All 10, ranked for United Kingdom
Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.
6sense
AI-driven predictive ABM leader.
6sense is the AI-driven predictive ABM leader, founded 2013. Last valued $5.2B (2022 Series E). The product covers AI-driven account scoring + intent + advertising + orchestration + sales engagement. Strengths: strongest predictive AI in category (proprietary AI on top of Bombora-licensed intent), broadest ABM feature surface, mature enterprise customer base, and AgentFlow for AI-driven actions. Best fit for enterprise B2B companies ($200M+ revenue) wanting AI-driven predictive ABM. Trade-offs: pricing meaningful ($75K-$500K+/year), implementation complex (3-9 months), and requires marketing operations + sales operations sophistication.
Enterprise B2B companies ($200M-$2B+ revenue) wanting AI-driven predictive ABM with strongest intent + predictive analytics + advertising orchestration.
SMB and lower mid-market (RollWorks better fit), simple ABM use cases (over-engineered), or buyers wanting fast simple deployment.
Strengths
- Strongest predictive AI in category
- Broadest ABM feature surface
- Mature enterprise customer base
- AgentFlow for AI-driven actions
- Bombora-licensed intent + proprietary AI
- Fits enterprise B2B
Weaknesses
- Pricing meaningful
- Implementation complex (3-9 months)
- Requires marketing + sales ops sophistication
- Per-account pricing creates surprise costs
- Support is hit-or-miss post-rapid growth
Pricing tiers
opaque- 6sense Standard~$75K-$150K/year typicalQuote
- 6sense Pro$150K-$300K/yearQuote
- 6sense Premium$300K-$1M+/year with AgentFlowQuote
- · Per-account scaling
- · Implementation services
- · Annual price increases of 8-12%
- · Sales Engagement add-on (separate product)
Key features
- +AI-driven predictive scoring
- +Bombora intent integration
- +ABM advertising
- +Account orchestration
- +AgentFlow for AI actions
- +Conversational Email AI
- +300+ integrations
Demandbase
Broad enterprise ABM platform alternative to 6sense.
Demandbase is the broad enterprise ABM platform, founded 2007. The company has acquired Engagio (2020), InsideView (2020), and DemandMatrix to consolidate ABM Cloud. Strengths: mature ABM Cloud across orchestration + advertising + sales intelligence + analytics, deep enterprise customer base, ABM Cloud One brand consolidation, and strong fit for enterprise B2B wanting broad ABM platform. Best fit for enterprise B2B companies wanting comprehensive ABM platform from one vendor. Trade-offs: pricing meaningful ($75K-$500K+/year), 6sense often considered more advanced on AI/predictive, and Engagio + InsideView integrations created brand confusion 2021-2024.
Enterprise B2B companies ($200M-$2B+ revenue) wanting comprehensive ABM platform across orchestration + advertising + sales intelligence + analytics from one vendor.
Mid-market ABM (RollWorks better), buyers prioritizing AI/predictive (6sense better), or budget-conscious ABM buyers.
Strengths
- Mature ABM Cloud (orchestration + ads + intelligence)
- Deep enterprise customer base
- ABM Cloud One brand consolidation
- Works for enterprise B2B
- Mature 18-year track record
- Broad integration ecosystem
Weaknesses
- Pricing meaningful
- 6sense more advanced on AI/predictive
- Engagio + InsideView consolidation created confusion
- Uneven support quality
- Innovation pace below 6sense AgentFlow velocity
Pricing tiers
opaque- Demandbase Standard~$75K-$150K/year typicalQuote
- Demandbase Pro$150K-$300K/yearQuote
- Demandbase Premium$300K-$1M+/year for full ABM CloudQuote
- · Per-module add-ons
- · Implementation services
- · Annual price increases of 6-10%
Key features
- +ABM Cloud One platform
- +Account-based orchestration
- +ABM advertising
- +Sales intelligence (InsideView)
- +Engagement minutes
- +Pipeline analytics
- +250+ integrations
RollWorks (NextRoll)
Mid-market ABM activation leader.
RollWorks is the mid-market ABM platform, part of NextRoll (formerly AdRoll Group). The product is purpose-built for mid-market ABM with strong fit for $50M-$500M revenue companies. Strengths: strongest mid-market ABM positioning, mature ABM advertising integration (NextRoll AdRoll heritage), affordable pricing relative to 6sense/Demandbase, and modern UX. Best fit for mid-market B2B running ABM ads + orchestration. Trade-offs: enterprise depth below 6sense/Demandbase, advertising-anchored architecture less compelling for buyers wanting non-ad ABM, and AI/predictive features still maturing.
Mid-market B2B companies ($50M-$500M revenue, 200-2,000 employees) running ABM advertising + orchestration with affordable mid-market pricing.
Enterprise wanting deepest predictive AI (6sense better), buyers wanting non-ad ABM (Demandbase better), or budget-conscious SMB.
Strengths
- Strongest mid-market ABM positioning
- Mature ABM advertising integration
- Affordable pricing relative to 6sense/Demandbase
- Modern UX
- NextRoll AdRoll heritage
- Built for $50M-$500M revenue
Weaknesses
- Enterprise depth below 6sense/Demandbase
- Advertising-anchored less compelling for non-ad ABM
- AI/predictive features still maturing
- Support depends on tier
- Smaller integration ecosystem (~80)
Pricing tiers
opaque- RollWorks Starter~$25K-$60K/year typicalQuote
- RollWorks Standard$60K-$150K/yearQuote
- RollWorks Ultimate$150K-$400K/yearQuote
- · ABM advertising spend separate from platform
- · Per-account scaling
- · Annual price increases
Key features
- +ABM advertising (display + LinkedIn + retargeting)
- +Account-based orchestration
- +Account scoring
- +Marketing automation integration
- +Modern UX
- +80+ integrations
N.Rich
Finnish-built ABM platform with European focus.
N.Rich is the Finnish-built ABM platform, founded 2017. The product covers ABM advertising + intent + account scoring with strong European focus. Strengths: GDPR-native, strong fit for European mid-market, modern UX, founder-led, competitive mid-market pricing. Best fit for European mid-market B2B companies wanting GDPR-native ABM. Trade-offs: less penetration in US, Uneven support quality, and brand recognition limited outside EU.
European mid-market B2B companies (50-1,000 employees) wanting GDPR-native ABM platform with strong European data sovereignty.
US-only buyers (RollWorks/6sense better), enterprise (6sense/Demandbase better), or buyers wanting deepest US ecosystem integrations.
Strengths
- GDPR-native
- Built for European mid-market
- Modern UX
- Founder-led
- Competitive mid-market pricing
- European data sovereignty
Weaknesses
- Less penetration in US
- Support depends on tier
- Brand recognition limited outside EU
- Smaller integration ecosystem (~40)
- Innovation pace below 6sense
Pricing tiers
public- N.Rich StarterMid-market entry$1500 /mo
- N.Rich Pro~$30K-$80K/year typicalQuote
- N.Rich Enterprise$80K-$200K/yearQuote
- · Per-account scaling
- · Advertising spend separate
- · Annual billing for discount
Key features
- +ABM advertising
- +Account scoring
- +Intent data
- +GDPR-native
- +Modern UX
- +40+ integrations
Terminus
Mid-market ABM orchestration with account-based experience.
Terminus is the mid-market ABM orchestration platform, founded 2014. The company has gone through multiple ownership changes and brand consolidations (acquired Sigstr 2019, GrowFlare 2019, Ramble 2020, Brightfunnel 2018). Strengths: mature ABM orchestration features, account-based experience focus, Sigstr email signature ABM, established brand. Best fit for mid-market B2B companies running multi-channel ABM. Trade-offs: ownership changes have created brand confusion, customer support quality declined post-multiple acquisitions, and innovation pace below RollWorks/6sense.
Mid-market B2B companies ($50M-$500M revenue) wanting mature ABM orchestration with Sigstr email signature ABM combined.
Enterprise wanting AI/predictive depth (6sense better), buyers concerned about post-acquisition direction (RollWorks more stable), or modern UX seekers (RollWorks cleaner).
Strengths
- Mature ABM orchestration features
- Account-based experience focus
- Sigstr email signature ABM
- Established brand
- Strong mid-market positioning
- Multi-channel ABM support
Weaknesses
- Ownership changes created brand confusion
- Customer support quality declined post-acquisitions
- Innovation pace below RollWorks/6sense
- Per-feature add-ons
- Customer churn to RollWorks reported
Pricing tiers
opaque- Terminus Standard~$30K-$80K/year typicalQuote
- Terminus Pro$80K-$180K/yearQuote
- Terminus Enterprise$180K-$400K/yearQuote
- · Per-module add-ons (Sigstr, Brightfunnel)
- · Implementation services
- · Annual price increases
Key features
- +ABM orchestration
- +Account-based experience
- +Sigstr email signature ABM
- +Brightfunnel pipeline analytics
- +ABM advertising
- +70+ integrations
Madison Logic
Content syndication + ABM advertising.
Madison Logic is the content syndication + ABM advertising platform, founded 2005. The product's differentiator: integrated content syndication (publisher-distributed content) with ABM advertising and account targeting. Strengths: strongest content syndication + ABM combination, mature publisher relationships, established 20-year track record, and strong fit for content-anchored ABM. Best fit for B2B companies prioritizing content marketing as ABM activation. Trade-offs: not a fit for buyers wanting just ABM advertising or just orchestration (6sense/Demandbase broader), pricing meaningful, and Product velocity trails newer entrants.
B2B companies (200-5,000 employees) prioritizing content marketing as ABM activation channel with mature publisher syndication.
Buyers wanting just ABM advertising (RollWorks better), pure orchestration (Demandbase better), or cost-sensitive mid-market.
Strengths
- Strongest content syndication + ABM combination
- Mature publisher relationships
- 20-year track record
- Right call for content-anchored ABM
- ML Insights for analytics
- Strong customer base
Weaknesses
- Not a fit for buyers wanting just ads or orchestration
- Pricing meaningful
- Ships slower than the challengers
- Support response times vary
- UX dated relative to RollWorks
Pricing tiers
opaque- Madison Logic Standard~$60K-$150K/year typicalQuote
- Madison Logic Pro$150K-$400K/yearQuote
- · Content syndication costs
- · Implementation services
- · Annual price increases
Key features
- +Content syndication
- +ABM advertising
- +Account scoring
- +ML Insights analytics
- +Pipeline reporting
- +60+ integrations
Influ2
Person-based ABM with individual-targeted display ads.
Influ2 is the person-based ABM platform, founded 2018. The product's differentiator: individual-person-targeted display ads (vs traditional account-targeted ABM). Strengths: only credible person-based ABM platform, modern UX, founder-led, and strong fit for buyers wanting individual rather than account-level targeting. Best fit for mid-market B2B running person-based ABM. Trade-offs: not a fit for traditional account-based ABM (use 6sense/Demandbase/RollWorks), per-person targeting requires careful ICP definition, and category niche.
Mid-market B2B companies ($50M-$300M revenue) wanting person-based ABM (individual-targeted display ads), typically alongside traditional account-based ABM.
Buyers wanting traditional account-based ABM (6sense/Demandbase/RollWorks better), enterprise wanting deepest features, or buyers without clear individual-person ICP.
Strengths
- Only credible person-based ABM platform
- Modern UX
- Founder-led
- Made for individual-person targeting
- Modern advertising integration
- Affordable mid-market pricing
Weaknesses
- Not a fit for traditional account-based ABM
- Per-person targeting requires careful ICP definition
- Category niche
- Smaller installed base
- Support inconsistency reported
Pricing tiers
opaque- Influ2 Standard~$25K-$60K/year typicalQuote
- Influ2 Pro$60K-$120K/yearQuote
- Influ2 Enterprise$120K-$300K/yearQuote
- · Advertising spend separate
- · Per-person targeting credits
- · Annual price increases
Key features
- +Person-based ABM (individual-targeted ads)
- +Modern advertising integration
- +Account scoring
- +Pipeline analytics
- +40+ integrations
ZoomInfo MarketingOS
ABM module of ZoomInfo platform for ZoomInfo-committed buyers.
ZoomInfo MarketingOS is the ABM module of the ZoomInfo platform, launched 2021. The product covers ABM advertising + account scoring + intent activation, integrated with ZoomInfo SalesOS contact data (covered separately as `zoominfo`). Strengths: native ZoomInfo SalesOS integration (sales + marketing data unified), default for ZoomInfo-committed buyers wanting bundled ABM + intelligence, public ZoomInfo parent. Best fit for ZoomInfo-anchored buyers. Trade-offs: outside ZoomInfo ecosystem the product is significantly less compelling, pricing meaningful when bundled, and innovation pace below 6sense/Demandbase.
ZoomInfo-anchored mid-market and enterprise buyers (200-10,000 employees) wanting bundled ABM + sales intelligence in one platform.
Non-ZoomInfo buyers (6sense/Demandbase/RollWorks better), buyers wanting deepest predictive AI (6sense better), or buyers concerned about ZoomInfo renewal practices.
Strengths
- Native ZoomInfo SalesOS integration
- Default for ZoomInfo-committed buyers
- Public ZoomInfo parent
- Bundled marketing + sales data
- ZoomInfo Engage integration (Sales Engagement product)
- Mature ZoomInfo platform
Weaknesses
- Outside ZoomInfo ecosystem less compelling
- Pricing meaningful when bundled
- Innovation pace below 6sense/Demandbase
- Customer trust battered by ZoomInfo overall renewal practices
- Less mature ABM features than 6sense
Pricing tiers
opaque- MarketingOS (with ZoomInfo)~$50K-$200K/year typical bundledQuote
- MarketingOS Enterprise$200K-$500K/yearQuote
- · ZoomInfo SalesOS license required for full value
- · Annual price increases (ZoomInfo-typical)
- · Per-account scaling
Key features
- +ABM advertising
- +Account scoring
- +Intent activation
- +Native ZoomInfo SalesOS integration
- +Pipeline analytics
- +Marketing automation integration
Foundry (Triblio)
Foundry portfolio (CIO.com, ITWorld) + ABM platform.
Foundry (formerly IDG Communications) is the technology publisher with integrated ABM platform from Triblio acquisition (2021). The product combines Foundry's tech publisher portfolio (CIO.com, ITWorld, Computerworld) with ABM platform features. Strengths: Foundry publisher portfolio for tech-vertical content, mature ABM features (Triblio heritage), strong fit for tech-vertical ABM, established 60+ year IDG/Foundry history. Best fit for tech-vertical companies wanting publisher-anchored ABM. Trade-offs: not a fit for non-tech verticals, post-rebrand integration created confusion, and innovation pace below pure-play ABM vendors.
Tech-vertical B2B companies (200-5,000 employees) wanting publisher-anchored ABM with Foundry portfolio (CIO.com, ITWorld) integration.
Non-tech verticals (6sense/Demandbase better), buyers wanting deepest pure-play ABM (6sense/RollWorks better), or buyers prioritizing modern UX.
Strengths
- Foundry publisher portfolio for tech
- Mature ABM features (Triblio heritage)
- Fits tech-vertical ABM
- Established 60+ year IDG/Foundry history
- Strong content + ABM combination
Weaknesses
- Not a fit for non-tech verticals
- Post-rebrand integration created confusion
- Innovation pace below pure-play ABM vendors
- Support is hit-or-miss
- Brand recognition mixed post-rebrand
Pricing tiers
opaque- Foundry Triblio Standard~$50K-$120K/year typicalQuote
- Foundry Triblio Pro$120K-$300K/yearQuote
- · Foundry publisher syndication costs
- · Per-account scaling
- · Annual price increases
Key features
- +ABM platform (Triblio heritage)
- +Foundry publisher syndication
- +Account scoring
- +ABM advertising
- +Pipeline analytics
- +50+ integrations
Jabmo
French-built ABM with industrial vertical focus.
Jabmo is the industrial-vertical ABM platform, founded 2013 in Paris. Acquired by Aprimo group in 2024. The product covers ABM advertising + account scoring + intent with strong manufacturing and industrial B2B focus. Strengths: strongest fit for manufacturing and industrial B2B, mature European customer base, GDPR-native, French-built. Best fit for manufacturing and industrial B2B companies. Trade-offs: not a fit for non-industrial verticals, post-Aprimo acquisition direction unclear, and innovation pace below 6sense/Demandbase.
Manufacturing and industrial B2B companies (200-5,000 employees), particularly European industrial, wanting vertical-specialized ABM platform.
Non-industrial verticals (RollWorks/6sense better), tech-vertical (Foundry/Triblio better), or buyers wanting modern UX.
Strengths
- Strongest fit for manufacturing and industrial B2B
- Mature European customer base
- GDPR-native
- French-built
- Industrial vertical specialization
- Mature integration with industrial CRMs
Weaknesses
- Not a fit for non-industrial verticals
- Post-Aprimo acquisition direction unclear
- Innovation pace below 6sense/Demandbase
- Support inconsistency reported
- Smaller installed base
Pricing tiers
opaque- Jabmo Standard~$30K-$80K/year typicalQuote
- Jabmo Pro$80K-$200K/yearQuote
- · Per-account scaling
- · Advertising spend separate
- · Annual price increases
Key features
- +ABM advertising (industrial focus)
- +Account scoring
- +Intent data
- +Industrial CRM integrations
- +GDPR-native
- +40+ integrations
Frequently asked questions
The questions buyers actually ask before they sign.
How does PECR affect our UK ABM email programs?
Should we use Cognism instead of Bombora for intent data in UK ABM?
6sense vs Demandbase, which one for enterprise?
How does this differ from your Sales Intelligence ranking?
How much should I budget for ABM platforms?
How long does ABM platform implementation take?
What about AI features in 2026?
Should I use one ABM platform or multiple?
Does ABM still work in 2026?
How does this overlap with Marketing Automation and CDPs?
Final word
Looking at a different market? See the global Account-Based Marketing (ABM) Platforms ranking, or pick another country at the top of this page.
Last updated 2026-05-18. Local pricing reverified quarterly. Found something inaccurate? Tell us.