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Real Estate CRM · Rank #5 of 10

Wise Agent review and pricing

Long-running private SMB realtor CRM.

By Wise Agent LLC · Founded 2001 · Fountain Hills, AZ · private

Wise Agent is the long-running private SMB realtor CRM, founded 2001. The product covers CRM + drip nurture + transaction coordination at affordable price. Strengths: long-running independent (no acquisition drama), affordable flat-rate pricing, solid drip nurture and transaction coordination, simple UX for solo agents and small teams, no per-user surprise charges. Best fit for solo agents and small teams (1-25 agents) wanting affordable real estate CRM without consolidation risk. Trade-offs: UX dated relative to Follow Up Boss / Lofty, integration depth is limited, brokerage-hierarchy features are minimal, and feature velocity is slower than modern challengers.

Visit Wise Agent Vendor pricing Compare to BoomTown
Best for

Solo agents and small teams (1-25 agents) wanting affordable real estate CRM without consolidation or acquisition risk.

Worst for

Larger teams and brokerages (kvCORE / BoomTown better), modern UX seekers (Follow Up Boss / Lofty better), or teams wanting bundled IDX site (Lofty / kvCORE better).

Vendor Trust Score

Is Wise Agent a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
8.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
9.0
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2024-06-10
    Remains independent privately-held; no acquisition activity since founding
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 580 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Affordable flat-rate pricing
    87% →
  • Long-running independent (no acquisition drama)
    71% ↑
  • Solid support reputation
    64% →

Complaint patterns

  • UX dated relative to Follow Up Boss
    47% ↑
  • Integration depth limited
    41% →
  • Feature velocity slower than modern challengers
    31% →
Sentiment trend (6 months)
79/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1-5 agents $588
5-25 agents $2,940
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Long-running independent (no acquisition drama)
  • Affordable flat-rate pricing
  • Solid drip nurture
  • Simple UX for solo agents
  • No per-user surprise charges
  • Strong support reputation

Editorial: Weaknesses

  • UX dated relative to Follow Up Boss
  • Integration depth limited
  • Brokerage-hierarchy features minimal
  • Feature velocity slower than modern challengers
  • No bundled IDX site

Key features & integrations

  • +CRM with drip nurture
  • +Transaction coordination
  • +Landing pages
  • +Text marketing
  • +Calendar integration
  • +Solid support
  • +Modest integration set
40+ integrations
ZillowRealtor.comGoogle WorkspaceBombBombDotloop
Geography supported
United States, Canada
Best fit
1–25 employees · Solo agents and small teams
Editorial deep-dive

Read our full ranking of Real Estate CRM

Wise Agent ranks #5 in our editorial review of 10 real estate crm platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Real Estate CRM

#4
BoomTown
Lead-gen-anchored brokerage CRM, now Inside Real Estate-owned.
★ 4.4 opaque
#6
Top Producer
Legacy real estate CRM, Constellation portfolio.
★ 3.9 partial
#3
kvCORE
Inside Real Estate flagship brokerage operating system.
★ 4.2 opaque
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Wise Agent; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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