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Live Chat Software · Rank #10 of 10

Pure Chat review and pricing

Ruby-owned simple SMB live chat with Ruby live-agent upsell.

By Ruby Receptionists / Pure Chat · Founded 2012 · Scottsdale, AZ · private

Pure Chat is a simple SMB-focused live chat product founded in 2012 and acquired by Ruby Receptionists (the live receptionist services company) in 2018. The product remains positioned as an affordable, simple live chat with Ruby live-agent services available as an upsell for businesses that want trained humans answering chats. Strengths: simple deployment, transparent published pricing, Ruby live-agent upsell available, and SMB-friendly feature set. Trade-offs: feature depth narrower than Intercom, LiveChat, or Crisp; AI capability is minimal; product development pace is conservative post-Ruby acquisition; and Ruby focus is primarily US-based small businesses. Best for US SMBs wanting simple live chat with optional Ruby live-agent service.

Visit Pure Chat Vendor pricing Compare to Zendesk Chat
Best for

US-based SMBs (1 to 50 employees) wanting simple live chat with optional Ruby live-receptionist services for businesses that need trained humans answering chats.

Worst for

Enterprise buyers (Intercom or LiveChat better), international companies (LiveChat or Crisp better global support), or buyers needing modern AI capabilities.

Vendor Trust Score

Is Pure Chat a trustworthy vendor?

8.0/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2018-06-22
    Acquired by Ruby Receptionists; positioning shifted to Ruby ecosystem
  • 2024-09-15
    Pricing held stable since Ruby acquisition
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 380 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-05-01

Praise patterns

  • Simple deployment
    84% →
  • Transparent pricing
    71% →
  • Ruby live-agent upsell available
    64% →

Complaint patterns

  • Feature depth narrower than leaders
    47% →
  • AI capability minimal
    41% ↑
  • Product development pace conservative
    31% →
Sentiment trend (6 months)
77/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1 to 10 employees $588
10 to 50 employees $1,188
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Simple deployment
  • Transparent published pricing
  • Ruby live-agent upsell available
  • SMB-friendly feature set
  • US-based support
  • Owned by Ruby Receptionists (live-agent expertise)

Editorial: Weaknesses

  • Feature depth narrower than category leaders
  • AI capability minimal
  • Product development pace conservative
  • Mostly US-focused (limited international support)
  • Mobile apps less mature

Key features & integrations

  • +Live chat widget
  • +Real-time visitor monitoring
  • +Canned responses
  • +Mobile apps
  • +Ruby live-agent upsell
  • +Trigger-based chat invitations
  • +Reporting and analytics
  • +WordPress and Shopify integration
40+ integrations
SalesforceHubSpotSlackMailchimpWordPressShopifyZapier
Geography supported
Strongest in US and Canada
Best fit
1 to 50 employees · US-based SMBs
Editorial deep-dive

Read our full ranking of Live Chat Software

Pure Chat ranks #10 in our editorial review of 10 live chat software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Live Chat Software

#9
Zendesk Chat
Zendesk Chat (formerly Zopim) bundled inside Zendesk Suite under PE ownership.
★ 4.3 partial
#8
Smartsupp
Czech-headquartered SMB live chat with video recordings and Central European compliance fit.
★ 4.5 public
#7
ChatBot
LiveChat Inc-owned chatbot product designed to pair with LiveChat for human handoff.
★ 4.5 public
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