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Marketing Automation Software · Rank #9 of 10

Ortto (formerly Autopilot) review and pricing

Modern SaaS marketing with strong customer journey UX.

By Ortto · Founded 2014 · Sydney, Australia · private

Ortto (rebranded from Autopilot in 2022) is a modern SaaS marketing automation platform with the strongest customer journey visualization in the category. Best-fit for SaaS startups and mid-market that find traditional B2B MAPs overbuilt. Trade-offs: smaller market presence, Australia-headquartered with limited US enterprise traction.

Visit Ortto (formerly Autopilot) Vendor pricing Compare to Iterable
Best for

SaaS startups and mid-market (10-200 employees) wanting modern UX and customer journey visualization without enterprise B2B complexity.

Worst for

Enterprise B2B (Marketo wins), Salesforce-anchored organizations (Pardot wins), or anyone needing widest integration ecosystem.

Vendor Trust Score

Is Ortto (formerly Autopilot) a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2022-04-04
    Rebranded from Autopilot to Ortto; expanded scope beyond email
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 220 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strongest customer journey visualization
    78% →
  • Modern UX
    71% →
  • Solid SaaS lifecycle features
    51% →

Complaint patterns

  • Smaller market presence
    51% →
  • Limited US enterprise traction
    41% →
  • Smaller integration ecosystem
    38% →
Sentiment trend (6 months)
86/100 +2 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

47 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
5K-25K contacts $7,200
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strongest customer journey visualization
  • Modern UX with Australian engineering culture
  • Solid SaaS lifecycle features
  • Native Salesforce/HubSpot/Stripe integration
  • Built for SaaS startups

Editorial: Weaknesses

  • Smaller market presence than HubSpot
  • Australia-headquartered with limited US enterprise traction
  • AI features less mature
  • Smaller integration ecosystem

Key features & integrations

  • +Customer journey builder
  • +Email and SMS automation
  • +Forms and landing pages
  • +Lead scoring
  • +Salesforce/HubSpot/Stripe integration
  • +Reporting
  • +Mobile apps
  • +A/B testing
100+ integrations
SalesforceHubSpotStripeZapierSlack
Geography supported
Global; strong in ANZ, growing US
Best fit
10–200 employees · SaaS startups and mid-market
Vendor trust

Ortto (formerly Autopilot) trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy Ortto (formerly Autopilot)

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

Ortto (formerly Autopilot) alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Marketing Automation Software

Ortto (formerly Autopilot) ranks #9 in our editorial review of 10 marketing automation software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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Free unified marketing + sales + CRM for very small business.
★ 4.6 public
#7
Customer.io
Behavioral B2B SaaS lifecycle marketing.
★ 4.4 partial
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Ortto (formerly Autopilot); we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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