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Insurance Agency Management Software · Rank #8 of 10

NowCerts review and pricing

Modern cloud-native AMS for owner-operated independent agencies.

By NowCerts Inc. · Founded 2013 · Westlake Village, CA · private

NowCerts is the modern cloud-native independent AMS, founded 2013 and the credible independent challenger to HawkSoft at sub-25-employee agencies. The product is built on a modern cloud architecture with strong API and automation features, and the company has grown by genuinely caring about owner-operated agencies that Applied and Vertafore treat as a long-tail. Strengths: modern cloud-native UX, strong public API and automation features, independent ownership (no PE consolidation pressure), credible support reputation. Best fit for owner-operated independent agencies (1-25 employees) that want modern cloud AMS with API access and no duopoly lock-in. Trade-offs: smaller carrier download library than Applied/Vertafore, less mature at large commercial-lines scale, and smaller partner ecosystem.

Visit NowCerts Compare to Jenesis Software
Best for

Owner-operated independent agencies (1-25 employees) that want modern cloud AMS with API access, automation, and no Applied/Vertafore duopoly lock-in.

Worst for

Large multi-location agencies (Applied Epic/AMS360 better), commercial-lines-heavy operations needing the deepest carrier connectivity (Applied Epic better), or international agencies.

Vendor Trust Score

Is NowCerts a trustworthy vendor?

7.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
9.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2024-06-10
    Remains independent and privately held; growing customer base at sub-25-employee agencies
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
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Compliance & Security

Auto-verified certifications

Verified 2026-05-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Modern cloud-native UX
  • Strong public API and automation capability
  • Independent ownership (no PE consolidation pressure)
  • Credible support reputation
  • Transparent pricing relative to category norm

Editorial: Weaknesses

  • Smaller carrier download library than Applied/Vertafore
  • Less mature at large commercial-lines scale
  • Smaller partner ecosystem
  • Limited international presence

Key features & integrations

  • +Cloud-native AMS
  • +Public API
  • +Automation and workflow builder
  • +IVANS/ACORD downloads
  • +Commission tracking
  • +Client portal
  • +Document management
80+ integrations
IVANSACORDPL RatingQuickBooksDocuSignZapierGoogle Workspace
Geography supported
United States
Best fit
1-25 employees · Owner-operated independent agencies
Vendor trust

NowCerts trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy NowCerts

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

NowCerts alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Insurance Agency Management Software

NowCerts ranks #8 in our editorial review of 10 insurance agency management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Insurance Agency Management Software

#7
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★ 4.4 public
#9
Indio
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★ 4.4 opaque
#6
Tarmika
Applied Systems commercial-lines comparative rater (formerly Applied Tarmika).
★ 4.2 opaque
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