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Buyer Intent / Intent Data Software · Rank #9 of 10

KickFire review and pricing

IP-to-company resolution combined with intent signals.

By KickFire, LLC · Founded 2010 · San Jose, CA · private

KickFire is the IP-to-company resolution + intent platform, founded 2010. The product's core differentiator: KickFire LIVE Leads (IP-to-company deanonymization for site visitors) combined with KickFire Account Intent Engine (third-party intent signals). Strengths: mature IP-to-company resolution database, integrated reveal + intent combined, founder-led, and affordable mid-market pricing relative to 6sense/Demandbase. Best fit for mid-market B2B teams wanting site-visitor reveal alongside topic-level intent. Trade-offs: IP-only resolution products typically score below the noise floor on intent accuracy (IP-to-company resolution carries 20-40% noise from shared infrastructure, VPNs, and corporate proxy aggregation), category competitive (Leadfeeder, Albacross, Clearbit Reveal competing on the reveal side), and intent depth below Bombora.

Visit KickFire Vendor pricing Compare to Foundry Intent
Best for

Mid-market B2B teams (50-1,000 employees) wanting site-visitor IP-to-company reveal combined with topic-level intent at affordable pricing.

Worst for

Buyers wanting highest signal-quality intent (G2 Buyer Intent or Bombora better), enterprise wanting deepest features (6sense better), or buyers wary of IP-to-company noise floor.

Vendor Trust Score

Is KickFire a trustworthy vendor?

7.2/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2024-09-22
    Mid-market reveal + intent positioning maintained
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 180 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Integrated reveal + intent combined
    76% →
  • Affordable mid-market pricing
    64% →
  • IP-to-company resolution mature
    58% →

Complaint patterns

  • IP-to-company resolution noise 20-40%
    47% →
  • Intent depth below Bombora
    41% →
  • Support is hit-or-miss
    31% →
Sentiment trend (6 months)
70/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Mid-market $24,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Mature IP-to-company resolution database
  • Integrated reveal + intent combined
  • Founder-led
  • Affordable mid-market pricing relative to 6sense/Demandbase
  • KickFire LIVE Leads site-visitor deanonymization
  • API for custom integrations

Editorial: Weaknesses

  • IP-only products typically below the noise floor on intent accuracy
  • IP-to-company resolution carries 20-40% noise
  • Category competitive on reveal side
  • Intent depth below Bombora
  • Support is hit-or-miss
  • Smaller integration ecosystem (~40)

Key features & integrations

  • +KickFire LIVE Leads (IP-to-company reveal)
  • +KickFire Account Intent Engine
  • +Topic-level intent signals
  • +Salesforce + HubSpot integration
  • +API for custom builds
  • +Account scoring
  • +40+ integrations
40+ integrations
SalesforceHubSpotMarketoPardotOutreach
Geography supported
Global; strongest in US
Best fit
50–1,000 employees · Mid-market B2B with site-visitor reveal use case
Editorial deep-dive

Read our full ranking of Buyer Intent / Intent Data Software

KickFire ranks #9 in our editorial review of 10 buyer intent / intent data software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Buyer Intent / Intent Data Software

#8
Foundry Intent
Foundry/IDG publisher-network intent (CIO.com, ITWorld, Computerworld).
★ 4.3 opaque
#10
ZoomInfo Intent
Bundled with ZoomInfo SalesOS Elite; default for ZoomInfo-committed buyers.
★ 4.2 opaque
#7
DemandScience Intent
Tech-vertical intent and demand gen (formerly Pure B2B).
★ 4.2 opaque
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