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Buyer Intent / Intent Data Software · Rank #7 of 10

DemandScience Intent review and pricing

Tech-vertical intent and demand gen (formerly Pure B2B).

By DemandScience (formerly Pure Incubation / PureB2B) · Founded 2012 · Danvers, MA · pe backed

DemandScience Intent is the intent product from DemandScience, the tech-vertical B2B demand generation company formerly known as Pure Incubation and PureB2B. The intent layer combines DemandScience publisher-network signals with proprietary tech-vertical content consumption data. Strengths: focused tech-vertical intent specialization, paired with content syndication services (one-stop demand-gen + intent), private-equity-backed scale, and mature relationships with tech publisher networks. Best fit for tech vendors wanting intent paired with demand gen services. Trade-offs: scope is tech-vertical (limited applicability outside tech), brand evolution (Pure B2B → DemandScience) created customer confusion, PE-backed posture concerns from buyers wary of cost optimization affecting service quality, and signal quality reviews are mixed vs Bombora and TechTarget Priority Engine.

Visit DemandScience Intent Vendor pricing Compare to Cognism Intent
Best for

Mid-market and enterprise tech vendors (200-5,000 employees) wanting tech-vertical intent paired with content syndication and lead-generation services in one contract.

Worst for

Non-tech B2B (Bombora better), buyers wanting pure intent data without demand-gen services (Bombora better), or buyers concerned about PE-backed cost cutting.

Vendor Trust Score

Is DemandScience Intent a trustworthy vendor?

6.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.0
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2022-04-22
    Brand evolution from Pure B2B / Pure Incubation to DemandScience
  • 2024-09-22
    PE-backed posture; cost-optimization concerns flagged in user reports
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Tech-vertical intent specialization
    76% →
  • Paired with content syndication
    64% →
  • One-stop demand-gen + intent
    51% →

Complaint patterns

  • Brand evolution created confusion
    41% →
  • Signal quality mixed vs Bombora
    38% →
  • PE-backed cost-optimization concerns
    31% ↑
Sentiment trend (6 months)
70/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Mid-market tech $60,000
Enterprise tech $156,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Focused tech-vertical intent specialization
  • Paired with content syndication services
  • One-stop demand-gen + intent
  • Private-equity-backed scale
  • Mature tech publisher network relationships
  • Lead-generation services for activation

Editorial: Weaknesses

  • Scope tech-vertical (limited outside tech)
  • Brand evolution (Pure B2B → DemandScience) created confusion
  • PE-backed posture; buyers wary of cost optimization
  • Signal quality reviews mixed vs Bombora, TechTarget
  • Less mature standalone intent product than Bombora or 6sense

Key features & integrations

  • +Tech-vertical intent data
  • +Publisher-network content consumption signals
  • +Content syndication services
  • +Lead-generation services
  • +Account-level intent scoring
  • +CRM integration
40+ integrations
SalesforceHubSpotMarketoEloqua
Geography supported
Global; strongest in US, UK
Best fit
200–5,000 employees · Mid-market and enterprise tech vendors
Editorial deep-dive

Read our full ranking of Buyer Intent / Intent Data Software

DemandScience Intent ranks #7 in our editorial review of 10 buyer intent / intent data software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Buyer Intent / Intent Data Software

#6
Cognism Intent
EU/UK GDPR-compliant intent layer (Bombora + Foundry distribution).
★ 4.6 opaque
#8
Foundry Intent
Foundry/IDG publisher-network intent (CIO.com, ITWorld, Computerworld).
★ 4.3 opaque
#5
TechTarget Priority Engine
Purchase intent from TechTarget tech-buyer publisher network.
★ 4.3 opaque
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