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Buyer Intent / Intent Data Software · Rank #6 of 10

Cognism Intent review and pricing

EU/UK GDPR-compliant intent layer (Bombora + Foundry distribution).

By Cognism Limited · Founded 2015 · London, United Kingdom · private

Cognism Intent is the intent layer of Cognism, the London-headquartered B2B sales intelligence company, founded 2015. Cognism Intent combines Bombora-licensed Co-op intent and Foundry (formerly IDG) publisher-network intent through Cognism's GDPR-compliant contact and firmographic data layer. Strengths: leading UK/EU GDPR-compliant intent stack, Diamond Data verification on contact records (a Cognism differentiator), strong fit for EU and UK B2B selling, and integrated contact data + intent in one platform (no separate Bombora subscription needed for licensees). Best fit for UK and EU B2B teams wanting GDPR-compliant intent plus contact data. Trade-offs: not a standalone intent platform (Cognism Intent is part of the Cognism license, not separately purchasable), pricing meaningful when paired with Cognism contact data, and US contact and intent depth below ZoomInfo + Bombora.

Visit Cognism Intent Vendor pricing Compare to TechTarget Priority Engine
Best for

UK and EU B2B sales teams (50-5,000 employees) wanting GDPR-compliant intent data integrated with verified GDPR-compliant contact data in one platform.

Worst for

US-only buyers (ZoomInfo Intent + Bombora better depth for US), buyers wanting standalone intent without contact data layer, or buyers without EU/UK exposure.

Vendor Trust Score

Is Cognism Intent a trustworthy vendor?

7.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-22
    UK/EU GDPR-compliant intent positioning maintained as differentiator vs US-anchored vendors
  • 2024-04-22
    $20M+ ARR reported; growth trajectory continued
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • UK/EU GDPR-compliant intent + contact
    81% →
  • Diamond Data verification
    71% →
  • Integrated contact + intent
    61% →

Complaint patterns

  • US contact and intent depth below ZoomInfo
    47% →
  • Intent is higher-tier add-on
    41% →
  • Per-seat scaling
    31% ↑
Sentiment trend (6 months)
82/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
10-50 reps, EU/UK $36,000
50-200 reps, EU/UK enterprise $96,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Leading UK/EU GDPR-compliant intent stack
  • Diamond Data verification on contact records
  • Built for EU and UK B2B selling
  • Integrated contact data + intent in one platform
  • GDPR-native architecture (not retrofitted)
  • Bombora + Foundry intent distribution

Editorial: Weaknesses

  • Not a standalone intent platform (part of Cognism license)
  • Pricing meaningful when paired with Cognism contact data
  • US contact and intent depth below ZoomInfo + Bombora
  • Per-seat pricing scales at enterprise
  • Brand recognition lower in US

Key features & integrations

  • +Bombora-licensed intent
  • +Foundry publisher-network intent distribution
  • +Diamond Data verification (Cognism differentiator)
  • +GDPR-compliant contact + intent integrated
  • +EU + UK B2B contact database
  • +CRM integration (Salesforce, HubSpot, Outreach, Salesloft)
  • +50+ integrations
50+ integrations
SalesforceHubSpotOutreachSalesloftBomboraFoundry
Geography supported
Global; strongest in UK, EU, growing in US
Best fit
50–5,000 employees · UK/EU B2B sales teams
Editorial deep-dive

Read our full ranking of Buyer Intent / Intent Data Software

Cognism Intent ranks #6 in our editorial review of 10 buyer intent / intent data software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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