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Influencer Marketing Software · Rank #2 of 10

GRIN review and pricing

Shopify-anchored DTC influencer platform with creator-commerce workflow.

By GRIN · Founded 2014 · Sacramento, CA · private

GRIN is the Shopify-anchored influencer marketing platform for DTC ecommerce, founded 2014 in Sacramento. Raised $110M Series B in March 2021 led by Lone Pine Capital with Bond Capital. The platform centers on creator relationship management deeply integrated with Shopify and complementary ecommerce stacks (BigCommerce, WooCommerce, Magento). Strengths: deepest Shopify integration in category (product seeding, discount code generation, creator-affiliate workflow, automated commerce attribution), creator-commerce workflow purpose-built for DTC, mature payment automation with multi-currency support, strong fit for $5M-$200M revenue DTC brands, and aggressive Shopify ecosystem positioning. Best fit for DTC ecommerce brands running influencer programs anchored to Shopify. Trade-offs: pricing meaningful and opaque (typically $25K-$200K plus annual), creator discovery less deep than CreatorIQ for non-DTC verticals (B2B, SaaS, regulated industries fit poorly), implementation takes 3-6 weeks, customer support quality variable as company scaled post-Series B, and creator-marketplace less mature than Aspire (GRIN emphasizes brand-managed creator relationships over marketplace discovery).

Visit GRIN Vendor pricing Compare to Aspire
Best for

DTC ecommerce brands (10-500 employees, $5M-$200M revenue) running influencer programs anchored to Shopify with creator-commerce workflow needs.

Worst for

Enterprise brands needing global measurement (CreatorIQ better), non-DTC verticals like B2B and SaaS (Aspire or CreatorIQ better fit), or brands prioritizing creator discovery over relationship management.

Vendor Trust Score

Is GRIN a trustworthy vendor?

7.2/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2021-03-30
    Series B raised $110M led by Lone Pine Capital; DTC influencer focus deepened
  • 2023-06-15
    Deeper Shopify ecosystem integration including Shopify Collabs interoperability
  • 2025-04-18
    Customer support response times degraded per mid-market customer reports as company scaled
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 580 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest Shopify integration
    87% →
  • Creator-commerce workflow for DTC
    78% →
  • Mature payment automation
    64% →
  • Product seeding and discount-code automation
    51% →

Complaint patterns

  • Pricing meaningful and opaque
    64% ↑
  • Creator discovery less deep for non-DTC
    47% →
  • Customer support quality variable
    41% ↑
  • Creator-marketplace less mature than Aspire
    31% →
Sentiment trend (6 months)
81/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

184 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
10-50 employees $22,000
50-200 employees $54,000
200 plus employees $144,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Deepest Shopify integration in category
  • Creator-commerce workflow for DTC
  • Mature payment automation with multi-currency
  • Strong fit for $5M-$200M DTC brands
  • Aggressive Shopify ecosystem positioning
  • Product seeding and discount-code automation

Editorial: Weaknesses

  • Pricing meaningful and opaque
  • Creator discovery less deep for non-DTC verticals
  • Implementation 3-6 weeks
  • Customer support quality variable post-Series B
  • Creator-marketplace less mature than Aspire
  • Less suited for B2B, SaaS, or regulated industries

Key features & integrations

  • +Deep Shopify integration
  • +Product seeding automation
  • +Discount code generation per creator
  • +Creator relationship management
  • +Content review and approval
  • +Payment automation with multi-currency
  • +Performance measurement with commerce attribution
  • +90 plus integrations
90+ integrations
ShopifyBigCommerceWooCommerceMagentoKlaviyoSalesforceHubSpot
Geography supported
Global; strongest in US, UK, AU, EU
Best fit
10-500 employees · DTC ecommerce brands anchored to Shopify
Editorial deep-dive

Read our full ranking of Influencer Marketing Software

GRIN ranks #2 in our editorial review of 10 influencer marketing software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Influencer Marketing Software

#1
Aspire
Mid-market customer-satisfaction leader for consumer brand influencer programs.
★ 4.5 opaque
#3
CreatorIQ
Enterprise influencer-relationship management with deepest measurement.
★ 4.4 opaque
#4
Klear
Meltwater-owned influencer platform with brand-protection positioning.
★ 4.3 opaque
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