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CRM Software (Mid-market & Enterprise) · Rank #10 of 10

Creatio review and pricing

No-code CRM with deep BPM and process customization.

By Creatio (formerly bpm'online) · Founded 2002 · Boston, MA · pe backed

Creatio (founded as bpm'online in 2002) brings business process management (BPM) heritage to CRM, the platform was originally built for process automation and added CRM capabilities, rather than the other way around. The result is the strongest no-code customization in the category: marketing, sales, and service teams can design and modify their own workflows without engineering or certified consultants. Creatio reports ~37% reduction in implementation time vs. traditional CRM. The honest constraints: smaller market presence than category leaders, brand recognition limited outside enterprise IT-led buying processes, and pricing that requires a sales conversation for most tiers.

Visit Creatio Vendor pricing Compare to SugarCRM (Sugar Sell)
Best for

Organizations (typically mid-market and enterprise IT-led) that want deep process customization owned by the business team rather than dedicated developers or consultants.

Worst for

SMB teams looking for fast self-serve onboarding, sales-rep-first organizations valuing UX over customization, or anyone who needs the largest possible third-party ecosystem.

Vendor Trust Score

Is Creatio a trustworthy vendor?

7.0/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2024-03-15
    Rebranded from bpm'online to Creatio; some customer confusion
  • 2025-08-12
    Studio Creatio Free permanent free tier introduced for no-code builders
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 290 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strongest no-code BPM and workflow customization
    78% ↑
  • Reduced implementation time ~37% vs traditional CRM
    51% →
  • Marketing/Sales/Service unified on shared no-code engine
    47% →

Complaint patterns

  • Smaller market presence; conversations start from scratch
    58% →
  • Pricing partially opaque; sales engagement required for most tiers
    41% →
  • Smaller third-party ecosystem
    38% →
  • Brand recognition limited to enterprise IT-led buying
    31% →
Sentiment trend (6 months)
89/100 +2 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

32 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
50–200 users $54,000
200–1000 users $156,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strongest no-code BPM and workflow customization in the category
  • Reduced implementation time ~37% vs traditional CRM platforms
  • Marketing, Sales, Service modules unified on one platform with shared no-code engine
  • Studio Creatio low-code platform allows custom application building
  • AI capabilities including process mining and recommendation engine
  • Fits organizations with non-standard sales processes that want internal ownership

Editorial: Weaknesses

  • Smaller market presence; sales conversations often start from "Creatio? Tell me more"
  • Pricing partially opaque; most tiers require sales engagement
  • Smaller third-party ecosystem than Salesforce or HubSpot
  • No-code customization ceiling; complex enterprise scenarios still benefit from professional services
  • Brand recognition limited to enterprise IT-led buying processes
  • PE-backed; recent product-line rebrandings have caused customer confusion

Key features & integrations

  • +No-code workflow and process designer
  • +Lead, account, opportunity management
  • +Marketing automation (separate module)
  • +Service / case management (separate module)
  • +Studio Creatio low-code app platform
  • +AI-powered process mining and recommendations
  • +Mobile apps
  • +Robust API for custom integrations
300+ integrations
Microsoft 365Google WorkspaceSlackZapierDocuSign
Geography supported
Global; strong in North America, EU, EMEA
Best fit
50–10,000 employees · Mid-market and enterprise process-customization-led
Vendor trust

Creatio trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy Creatio

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

Creatio alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of CRM Software (Mid-market & Enterprise)

Creatio ranks #10 in our editorial review of 10 crm software (mid-market & enterprise) platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in CRM Software (Mid-market & Enterprise)

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SugarCRM (Sugar Sell)
20+ years of customization depth for vertical industries.
★ 3.7 partial
#8
Close
CRM built for high-volume outbound sales reps.
★ 4.7 public
#7
Monday Sales CRM
Visual work-management platform repurposed for CRM.
★ 4.7 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Creatio; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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