Axure RP review and pricing

Axure RP is the high-fidelity interactive prototype leader, founded 2003 in San Diego by Victor Hsu and Martin Smith, private, the established choice for enterprise UX teams that need stateful prototype behaviour Figma prototyping cannot match. The product ships a prototype engine with variables, conditional logic, dynamic panels, adaptive views, repeaters, and math expressions, which makes it the de facto choice for usability testing on stateful flows and for design teams running enterprise software UX (banking, healthcare, government) where the prototype has to mirror real application logic. Strengths: deepest interactive prototype engine in the category with conditional logic, variables, dynamic panels, and adaptive views, mature wireframing-to-prototype workflow in a single tool, defensible at enterprise UX teams in banking, healthcare, and government, native usability testing support, Axure Cloud for shareable prototypes with feedback, and SOC 2 Type II compliance. Trade-offs: steeper learning curve than Figma prototyping for the same medium-fi use case, no real-time co-editing parity with Figma (file-based collaboration), addressable market shrinking as Figma absorbs medium-fi prototyping, Windows-first product with macOS catching up, and per-user pricing more expensive than Figma at the entry tier.