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Project Management Software · Rank #1 of 10

Asana review and pricing

Work management default for cross-functional teams.

By Asana, Inc. · Founded 2008 · San Francisco, CA · public

Asana is the work management default for cross-functional teams, marketing, ops, design, content, customer success. Founded by Facebook co-founder Dustin Moskovitz. The product's strength is the cleanest UX in the category for non-technical users. Asana AI launched 2024 with autonomous task management. Trade-offs: pricing per-user scales aggressively ($11-25/user), enterprise tier ($25+) gates many automations, and engineering teams typically prefer Jira.

Visit Asana Vendor pricing Compare to Monday Work Management
Best for

Cross-functional teams (marketing, ops, design, customer success) at 25-2,000 employees needing clean UX over feature depth.

Worst for

Engineering teams running sprints (Jira wins), traditional PMOs needing deep resource leveling, or SMB on tight budget (ClickUp cheaper).

Vendor Trust Score

Is Asana a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-11-08
    Asana AI launched as included feature on Advanced+
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 11,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Cleanest UX for cross-functional teams
    84% →
  • Fits marketing/content teams
    71% →
  • Asana AI surfaces useful task suggestions
    41% ↑

Complaint patterns

  • Pricing scales aggressively at Enterprise
    58% ↑
  • Engineering teams prefer Jira
    51% →
  • Custom dashboards weaker than Monday
    41% →
Sentiment trend (6 months)
86/100 +2 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

312 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
10-50 users $3,960
50-200 users $18,000
200-1,000 users $84,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP Authorized

Editorial: Strengths

  • Cleanest UX for cross-functional non-technical teams
  • Right call for marketing campaigns, content workflows
  • Asana AI launched 2024; autonomous task management
  • Goals tied to projects (Asana Goals)
  • 300+ integrations
  • Public company financial transparency

Editorial: Weaknesses

  • Pricing scales aggressively ($25+ per user at Enterprise)
  • Engineering teams prefer Jira
  • Custom dashboards weaker than Monday
  • Reporting depth limited at Standard tier
  • No native Gantt at Personal tier

Key features & integrations

  • +Project boards (List, Board, Timeline, Calendar)
  • +Asana AI assistant
  • +Goals tied to projects
  • +Custom rules and automations
  • +Workload management
  • +Forms and approvals
  • +Mobile apps
  • +300+ integrations
300+ integrations
SlackMicrosoft TeamsGoogle WorkspaceSalesforceAdobe Creative Cloud
Geography supported
Global
Best fit
25–2,000 employees · Cross-functional teams
Vendor trust

Asana trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy Asana

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

Asana alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Project Management Software

Asana ranks #1 in our editorial review of 10 project management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Project Management Software

#2
Monday Work Management
Visual customization for work-OS positioning.
★ 4.7 public
#3
ClickUp
Most features at lowest price for budget-conscious teams.
★ 4.7 public
#4
Atlassian Jira
Engineering team default for sprint-based development.
★ 4.3 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Asana; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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