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Vendor trust scorecard

Pulley vendor trust score

Trust scoring is the “is this vendor a fair counterparty” question, deliberately separated from product quality. Six dimensions, dated, sourced where events warrant it.

8.6
/10
strong
Verdict

Pulley carries a strong vendor trust profile across the six dimensions we score. Few material concerns at renewal or procurement.

Vendor Trust Score

Is Pulley a trustworthy vendor?

8.6/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.5
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2020-03-22
    Y Combinator W20 batch; founder-led launch
    CEO Yin Wu (ex-Microsoft, ex-Stanford) launched Pulley as a modern Carta alternative.
  • 2024-01-22
    Material customer wins from Carta following the January 2024 scandal
    Pulley publicly reported a meaningful surge in inbound from former Carta customers; founder community sentiment shifted from Carta-default to Pulley-credible-alternative.
  • 2024-09-22
    Explicit data-handling policy publicly addressed
    Pulley published explicit data-handling policies addressing the Carta scandal directly, "we will never use customer cap table data to broker secondary transactions" was the implicit positioning.
  • 2025-04-22
    Series B raised at increased valuation
    Pulley closed funding at a meaningfully higher valuation than pre-Carta-scandal expectations.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.

How to read this score

  • Trust is separate from product quality. A vendor can ship great software and treat customers badly — or vice versa. We score the two independently.
  • 8.0+/10: strong. Few concerns at renewal or procurement.
  • 6.5–7.9: mixed. Negotiate hard on the lowest dimensions; monitor across the contract term.
  • 5.0–6.4: cautious. Add explicit mitigation language to the master agreement.
  • Below 5.0: concerning. Treat this as a contracted-risk evaluation, not a product-fit evaluation.
  • Updates: we re-verify scoring quarterly. Material trust events (acquisitions, breaches, leadership change, hostile contract terms) get logged on the timeline above.

Related editorial

Last updated 2026-05-09. Scoring methodology: editorial standards. Disagree? Tell us.