Verdict
CaptivateIQ's vendor trust profile is mixed. The dimension scores below show where to negotiate hard and what to monitor across a multi-year contract.
Vendor Trust Score
Is CaptivateIQ a trustworthy vendor?
7.4/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
- 2022-07-22Series C raised $46M at reported $1.25B valuation; ICONIQ-led
- 2024-04-22Snowflake-native data architecture launched
- 2024-11-152024 secondary-market round priced below 2022 $1.25B markReflects broader SaaS valuation reset; company remains well-capitalized.
- 2025-09-22Renewal pricing creep flagged by mid-market customers (8-12% annual)
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
How to read this score
- Trust is separate from product quality. A vendor can ship great software and treat customers badly — or vice versa. We score the two independently.
- 8.0+/10: strong. Few concerns at renewal or procurement.
- 6.5–7.9: mixed. Negotiate hard on the lowest dimensions; monitor across the contract term.
- 5.0–6.4: cautious. Add explicit mitigation language to the master agreement.
- Below 5.0: concerning. Treat this as a contracted-risk evaluation, not a product-fit evaluation.
- Updates: we re-verify scoring quarterly. Material trust events (acquisitions, breaches, leadership change, hostile contract terms) get logged on the timeline above.
Related editorial
Last updated 2026-05-23. Scoring methodology: editorial standards. Disagree? Tell us.