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Tella review and pricing

Modern design-led async video tool for creators, designers, and small B2B teams.

By Tella · Founded 2020 · London, UK · private

Tella is the modern design-led entrant in the async video category, founded 2020 in London (UK). The product is positioned at the intersection of Loom and a lightweight video editor: screen and webcam recording with built-in modern layouts, backgrounds, zoom-and-pan effects, automatic cuts of silence and filler words, branded share pages, and integrations with Notion, Slack, and modern productivity tools. Strengths: most polished, design-led UX in the async video category, modern editing features (layouts, backgrounds, zoom effects, silence removal) that turn raw recordings into share-ready content, founder-led culture with consistent product direction, fast product velocity, price-positioned competitively against Loom and Sendspark, and modern integrations with Notion, Slack, and creator tooling. Best fit for creator-anchored teams, design-heavy marketing teams, small B2B teams (5 to 200 employees), and individuals who want polished async video without enterprise complexity. Trade-offs: smaller deployed base than Loom or Vidyard, B2B sales-video signal capture into Salesforce or HubSpot is thinner than Vidyard or Sendspark, enterprise security and compliance posture is less mature than larger vendors, integrations footprint narrower than Vidyard or Loom, and brand recognition is still building outside design and creator communities.

Best for

Creator-anchored teams, design-heavy marketing teams, and small B2B teams (5 to 200 employees) wanting polished async video with modern editing built in.

Worst for

B2B sales teams running async prospecting at scale (Vidyard, Sendspark better), enterprises needing deep security and compliance (Vidyard, Wistia, Loom better), or OTT and broadcast operators.

Vendor Trust Score

Is Tella a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2021-09-15
    Tella launches publicly with modern editing-led positioning
  • 2023-06-20
    Seed round raised, founder-led culture and product direction continue
  • 2024-10-12
    AI features (summaries, chapters, silence removal) shipped
  • 2025-11-18
    ARR growth reported through 2024 and 2025, no layoffs across the period
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Most polished, design-led UX in async video
    87%
  • Modern editing features (layouts, backgrounds, silence removal)
    78%
  • Founder-led culture and consistent direction
    64%
  • Price-positioned competitively vs Loom
    51%

Complaint patterns

  • Smaller deployed base than Loom or Vidyard
    47%
  • B2B sales-video signal capture thinner
    38%
  • Enterprise security and compliance less mature
    31%
Sentiment trend (6 months)
88/100 +2 pts
12
01
02
03
04
05
Representative voices
  • “Tella is the only async video tool where the output already looks polished without any post-production. The built-in zoom-and-pan and layout system feels like having a video editor inside Loom. For our design-led marketing team it has replaced Loom and a separate editor.”

    Head of Design, B2B SaaS· g2 · 2026-03-28

  • “Silence removal alone saves us 30 percent recording time. We moved off Loom for short-form async content because Tella looks better out of the box. We still use Loom for engineering walkthroughs.”

    Marketing Lead, small B2B· g2 · 2026-04-15

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
5-50 employees $1,188
50-200 employees $5,988
200+ employees $18,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Most polished, design-led UX in the async video category
  • Modern editing features (layouts, backgrounds, zoom, silence removal)
  • Founder-led culture with consistent product direction
  • Fast product velocity
  • Price-positioned competitively vs Loom and Sendspark
  • Modern integrations with Notion, Slack, and creator tooling
  • Strong fit for design-heavy marketing teams

Editorial: Weaknesses

  • Smaller deployed base than Loom or Vidyard
  • B2B sales-video signal capture thinner than Vidyard or Sendspark
  • Enterprise security and compliance posture less mature
  • Integrations footprint narrower
  • Brand recognition still building outside creator and design communities
  • Not built for OTT, live streaming, or large enterprise rollout

Key features & integrations

  • +Screen and webcam recording with modern layouts
  • +Built-in editing (layouts, backgrounds, zoom, silence removal)
  • +Branded share pages and embed
  • +AI summaries and chapters
  • +Team workspaces and brand kits
  • +Notion, Slack, Figma, modern productivity integrations
  • +API and webhooks
  • +Mobile recording support
35+ integrations
NotionSlackFigmaHubSpotSalesforceMicrosoft 365Zapier
Geography supported
Global; strongest in UK, US, EU
Best fit
5-200 employees · Creator-anchored teams, design-heavy marketing, small B2B
Editorial deep-dive

Read our full ranking of Video Marketing and Hosting Software

Tella ranks #9 in our editorial review of 10 video marketing and hosting software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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