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Event Management Software · Rank #3 of 10

Stova review and pricing

Post-merger mid-market event platform; integration risk is the buyer-side concern.

By Stova (formerly MeetingPlay + Aventri) · Founded 2008 · Frederick, MD · private

Stova is the merged entity formed in 2023 when MeetingPlay (founded 2008, mobile event apps) acquired Aventri (founded 2008, formerly etouches, registration and event management) and rebranded the combined company as Stova. The product covers registration, mobile event apps (MeetingPlay heritage), agenda and session management, exhibitor logistics, and hybrid event capabilities. Strengths: combined platform covers both mobile-first event apps (MeetingPlay strength) and full registration depth (Aventri strength), strong fit for mid-market hybrid events, large combined customer base across both legacy brands. Best fit for mid-market organizations running hybrid events wanting integrated registration + mobile app. Trade-offs: post-merger integration is the dominant buyer-side risk, some legacy Aventri customers report being on a separate environment for an extended period, brand confusion persists into 2026, and product velocity has been mixed as engineering integrates two codebases.

Visit Stova Vendor pricing Compare to Bizzabo
Best for

Mid-market organizations (200-5,000 employees) running hybrid events wanting integrated mobile app + registration, particularly buyers who can tolerate post-merger integration timeline.

Worst for

Largest enterprise events (Cvent / Bizzabo better), modern UX seekers (Bizzabo cleaner), or buyers wanting fully integrated single-platform without merger-era technical debt.

Vendor Trust Score

Is Stova a trustworthy vendor?

6.6/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2023-03-22
    MeetingPlay + Aventri merger; rebranded as Stova
    Combined entity formed by merger of MeetingPlay (mobile event apps) and Aventri (registration). Integration of two codebases is the post-merger technical risk.
  • 2023-11-14
    Legacy Aventri customers report separate environment migration timeline
    Customer reports indicate Aventri-branded environment continues to operate post-merger with migration timeline to unified Stova platform extending into 2024-2025.
  • 2024-09-22
    Stova brand consolidation completed; unified platform roadmap published
  • 2025-08-12
    AI-driven attendee engagement features added to unified platform
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 680 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Combined mobile app + registration depth
    78% →
  • Right fit for mid-market hybrid events
    71% →
  • Reasonable pricing relative to Cvent / Bizzabo
    64% →
  • Modern mobile event app
    51% →

Complaint patterns

  • Post-merger integration timeline
    51% ↑
  • Legacy Aventri customers on separate environment
    47% ↑
  • Brand confusion persists into 2026
    41% ↓
  • MAP / CRM integration depth below Cvent / Bizzabo
    38% →
  • Support quality variable across legacy cohorts
    31% →
Sentiment trend (6 months)
72/100 +2 pts
12
01
02
03
04
05
Representative voices

  • “We came in as a MeetingPlay customer and ended up on Stova. The mobile app side is great, registration is workable, but the post-merger feel is real. Our account team has changed three times in 18 months.”

    Senior Event Manager· g2 · 2026-03-25

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $36,000
1,000-5,000 employees $96,000
5,000+ employees $180,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Combined mobile-first app (MeetingPlay) + registration depth (Aventri)
  • Strong fit for mid-market hybrid events
  • Large combined customer base across both legacy brands
  • Reasonable pricing relative to Cvent / Bizzabo
  • Modern mobile event app from MeetingPlay heritage
  • Strong networking features

Editorial: Weaknesses

  • Post-merger integration is dominant buyer-side risk
  • Legacy Aventri customers on separate environment for extended period
  • Brand confusion persists into 2026
  • Product velocity mixed as engineering integrates two codebases
  • Support quality variable across legacy customer cohorts
  • MAP / CRM integration depth below Cvent / Bizzabo

Key features & integrations

  • +Registration and check-in (Aventri heritage)
  • +Mobile event app (MeetingPlay heritage)
  • +Agenda and session management
  • +Exhibitor and sponsor logistics
  • +Networking features
  • +Hybrid event extensions
  • +Reporting and analytics
  • +60+ integrations
60+ integrations
SalesforceMarketoHubSpotMicrosoft DynamicsEloquaPardot
Geography supported
Global; strongest in US, UK, EU
Best fit
200–5,000 employees · Mid-market hybrid event teams
Editorial deep-dive

Read our full ranking of Event Management Software

Stova ranks #3 in our editorial review of 10 event management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Event Management Software

#2
Bizzabo
Modern enterprise events platform; cleaner UX than Cvent.
★ 4.5 opaque
#4
Splash
Modern in-person event marketing platform for field marketing.
★ 4.5 partial
#1
Cvent
Installed-base market leader; Blackstone PE pressure is the buyer-side risk.
★ 4.3 opaque
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