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Spreadsheet / Database Hybrid Software · Rank #5 of 10

Rows review and pricing

German-origin spreadsheet-native hybrid (formerly Dashdash) with strong AI cell features.

By Rows GmbH · Founded 2016 · Berlin, Germany · private

Rows is the German-origin spreadsheet-native hybrid, founded 2016 in Berlin as Dashdash and rebranded to Rows; raised a $16M Series A in February 2022 led by Lakestar with Accel and Cherry Ventures participating, plus an extension round in 2024. Distinct from Airtable's database-first positioning, Rows is genuinely spreadsheet-first with database extensions: it looks and feels like Google Sheets, but adds linked tables, integrations (Stripe, Salesforce, LinkedIn, web scraping), and Rows AI for cell-level AI functions. Strengths include the most spreadsheet-faithful UX in the category for teams coming from Sheets/Excel, strong native integrations baked into formulas, EU/German headquartering with GDPR-friendly posture, and credible Rows AI feature velocity 2023-2025. Trade-offs: row-count and per-spreadsheet limits below Airtable equivalents, narrower template ecosystem, less mature interface/app-building surface, and smaller install base.

Visit Rows Vendor pricing Compare to SmartSuite
Best for

Spreadsheet-native teams (1-200 employees) coming from Google Sheets or Excel who want spreadsheet UX plus database and integration extensions, particularly in EU markets with GDPR data-residency priorities.

Worst for

Database-first ops teams needing deep relational modeling (Airtable or SmartSuite), high-row-count workloads, or teams needing rich Interface Designer-style app surfaces (Airtable wins).

Vendor Trust Score

Is Rows a trustworthy vendor?

8.0/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2022-02-09
    Series A $16M led by Lakestar
    Accel and Cherry Ventures participated; rebrand from Dashdash to Rows complete.
  • 2023-09-12
    Rows AI launched
    Cell-level AI functions and structured-data extraction; positioned Rows alongside Airtable AI.
  • 2024-05-22
    Series A extension round closed
    Extension round into Series A position; signaled continued investor confidence in the spreadsheet-native hybrid positioning.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 180 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Most spreadsheet-faithful UX for teams from Sheets/Excel
    78% →
  • Native integrations baked into formulas are genuinely useful
    64% →
  • EU/German headquartering with GDPR-friendly posture
    51% →
  • Rows AI credible for cell-level AI cell functions
    47% ↑

Complaint patterns

  • Row-count and per-spreadsheet limits below Airtable
    47% →
  • Less mature interface/app-building surface than Airtable
    41% →
  • Smaller install base and template ecosystem
    38% →
Sentiment trend (6 months)
83/100 +3 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

68 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1-25 employees $1,800
25-200 employees $8,400
200+ employees $36,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
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Editorial: Strengths

  • Most spreadsheet-faithful UX in the category for teams from Sheets/Excel
  • Native integrations baked into formulas (Stripe, Salesforce, LinkedIn, web scraping)
  • EU/German headquartering with GDPR-friendly posture and EU data residency
  • Rows AI credible for cell-level AI cell functions and structured-data extraction
  • Free tier generous for individual and small-team use

Editorial: Weaknesses

  • Row-count and per-spreadsheet limits below Airtable equivalents
  • Less mature interface/app-building surface than Airtable Interface Designer
  • Smaller install base and template ecosystem

Key features & integrations

  • +Spreadsheet-native UX (Sheets/Excel-faithful)
  • +Native integrations in formulas (Stripe, Salesforce, LinkedIn, web scraping)
  • +Linked tables and relational modeling
  • +Rows AI (cell-level AI functions)
  • +Templates gallery
  • +Web-publish and embed
  • +Forms and data entry views
  • +Web scraping and HTTP request functions
200+ integrations
StripeSalesforceLinkedInHubSpotGoogle WorkspaceMicrosoft 365SlackOpenAIAnthropic
Geography supported
Global; strongest in EU, especially DACH; growing NA
Best fit
1-200 employees · Spreadsheet-native teams from individual through SMB
Editorial deep-dive

Read our full ranking of Spreadsheet / Database Hybrid Software

Rows ranks #5 in our editorial review of 10 spreadsheet / database hybrid software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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