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PR and Media Monitoring Software · Rank #6 of 10

Onclusive review and pricing

STG-owned Europe-anchored PR intelligence; Vuelio plus Kantar Reputation merger 2021.

By Onclusive (Symphony Technology Group) · Founded 2021 · London, United Kingdom / Paris, France · pe backed

Onclusive is the Europe-anchored PR intelligence platform formed via the 2021 merger of Vuelio (UK PR platform, founded 2001) and Kantar Reputation Intelligence (the former Kantar Media Reputation business). Symphony Technology Group (STG) owns Onclusive alongside Cision, creating an unusual situation where the same PE firm owns the category leader and a major challenger. The product covers journalist database, pitch outreach workflow, media monitoring (UK plus EU strength), PR analytics, and political stakeholder mapping (heritage from Vuelio). Strengths: strongest UK plus EU media monitoring depth, deep political stakeholder mapping for public affairs teams, credible journalist database for Europe, and broad media coverage across UK and EU outlets. Trade-offs: STG ownership creates the same PE-driven pricing pressure pattern as Cision (renewal increases reported), post-merger integration of Vuelio plus Kantar Reputation still ongoing 2021 through 2025, US journalist coverage weaker than Cision or Muck Rack, and the STG portfolio overlap with Cision raises questions about long-term roadmap independence.

Visit Onclusive Vendor pricing Compare to Critical Mention
Best for

UK-headquartered and EU-headquartered PR teams, public affairs teams, and government-relations functions (200 to 25,000 employees) needing strongest UK plus EU media monitoring and political stakeholder mapping.

Worst for

US-anchored PR teams (Cision or Muck Rack stronger for US coverage), SMBs (Muck Rack or Prowly cheaper), or buyers concerned about STG-owned portfolio overlap with Cision.

Vendor Trust Score

Is Onclusive a trustworthy vendor?

5.8/10
Caution
Pricing transparency
Published rates; no hidden fees
4.5
Contract fairness
Reasonable terms; no auto-renew traps
5.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
5.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
6.0
Trust signal log
  • 2021-06-22
    Vuelio plus Kantar Reputation Intelligence merged to form Onclusive
  • 2022-04-22
    Symphony Technology Group acquired Onclusive (same PE firm as Cision)
  • 2024-09-22
    Mid-market renewal pricing increases of 10 to 18 percent reported under STG
  • 2025-08-22
    STG portfolio overlap with Cision raises roadmap-independence questions
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 420 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strongest UK plus EU media monitoring depth
    87% →
  • Deep political stakeholder mapping
    78% →
  • Credible journalist database for Europe
    64% →

Complaint patterns

  • STG ownership creates pricing pressure
    51% ↑
  • Post-merger integration still ongoing
    47% →
  • US journalist coverage weaker
    41% →
  • STG portfolio overlap with Cision
    38% ↑
Sentiment trend (6 months)
67/100 -2 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

168 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $21,600
1,000-5,000 employees $66,000
5,000+ employees $198,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
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HIPAA
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CCPA
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Editorial: Strengths

  • Strongest UK plus EU media monitoring depth
  • Deep political stakeholder mapping (Vuelio heritage)
  • Credible journalist database for Europe
  • Broad UK and EU outlet coverage
  • Mature PR analytics and reporting
  • Strong public-affairs and policy-monitoring tooling

Editorial: Weaknesses

  • STG ownership creates PE-driven pricing pressure (same firm owns Cision)
  • Post-merger integration ongoing 2021-2025
  • US journalist coverage weaker than Cision or Muck Rack
  • STG portfolio overlap raises roadmap-independence questions
  • UX uneven across merged modules
  • Customer support quality variable post-acquisition

Key features & integrations

  • +Journalist database (Europe-anchored)
  • +UK plus EU media monitoring
  • +Political stakeholder mapping (Vuelio heritage)
  • +PR analytics and reporting
  • +Pitch outreach workflow
  • +Crisis monitoring
  • +Public-affairs policy monitoring
  • +40-plus integrations
40+ integrations
SalesforceMicrosoft TeamsSlackTableauPower BIHootsuite
Geography supported
Global; strongest in UK, EU
Best fit
200-25,000 employees · UK plus EU-anchored PR and public affairs teams
Editorial deep-dive

Read our full ranking of PR and Media Monitoring Software

Onclusive ranks #6 in our editorial review of 10 pr and media monitoring software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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