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Fleet Management Software · Rank #3 of 10

Motive review and pricing

ELD-strong default for US trucking carriers; post-rebrand owner-operator favorite.

By Motive Technologies, Inc. · Founded 2013 · San Francisco, CA · private

Motive, founded 2013 as KeepTruckin by Shoaib Makani, rebranded to Motive in 2022 after a series of regulatory frictions and a PR cycle around aggressive sales practices. The company has raised $1.25B total funding across Series A through F, with the most recent Series F in 2022 valuing the business at $2.85B. The product is built around an FMCSA-registered ELD (Vehicle Gateway), AI dashcam (Smart Dashcam, AI Omnicam), driver app, and fleet view. Best fit for US long-haul trucking carriers and owner-operators under FMCSA Hours of Service compliance, where the driver app reviews well on iOS/Android stores and aggressive pricing on 100+ vehicle fleets undercuts Samsara. Trade-offs: pre-rebrand reputation damage (regulatory disputes, an October 2024 CISA disclosure about a security incident, sales pressure on early-stage owner-operators) still surfaces in r/Truckers and OOIDA threads, and the enterprise account-management bench is thinner than Samsara or Verizon Connect.

Visit Motive Vendor pricing Compare to Verizon Connect
Best for

US long-haul trucking carriers and owner-operators (10-2,500 vehicles) under FMCSA ELD mandate wanting a best-in-class driver app and aggressive pricing versus Samsara.

Worst for

Multi-region enterprise fleets (Geotab better international), maintenance-first fleets (Fleetio better), or buyers requiring a public-company vendor for procurement (Samsara or Verizon Connect).

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Editorial: Strengths

  • Best-reviewed ELD on owner-operator forums (OOIDA, TruckersReport) through 2026
  • AI dashcam (Smart Dashcam, AI Omnicam 360) competitive with Samsara on event detection
  • Driver app 4.7 average on iOS App Store with 200K+ reviews as of May 2026
  • Aggressive pricing for 100+ vehicle fleets; verified discounts of 20-30% versus Samsara list
  • $1.25B total funding; $2.85B valuation post-Series F provides growth runway
  • Native fuel card (Motive Card) issued by WEX with integrated reporting
  • Bilingual (English/Spanish) driver app with strong Latino/Hispanic driver adoption

Editorial: Weaknesses

  • Pre-2022 KeepTruckin brand carries regulatory and sales-pressure reputation in r/Truckers
  • October 2024 security incident disclosed via CISA bulletin; remediation completed but trust impact
  • Enterprise account-management bench thinner than Samsara or Verizon Connect
  • Hardware buyback of $300-$700 per device reported on early termination in 2026 G2 reviews
  • International coverage limited primarily to US, Canada, Mexico
  • Integration count (~75) lower than Samsara (200+) or Geotab (200+)

Key features & integrations

  • +FMCSA-registered ELD (Vehicle Gateway)
  • +AI dashcam (Smart Dashcam, AI Omnicam)
  • +Driver app (iOS/Android) with HOS, DVIR, messaging
  • +Motive Card fuel card with WEX backing
  • +Driver safety scoring and coaching workflow
  • +Fleet view dispatcher console
  • +IFTA reporting and tax mileage
  • +Spend management and document management
75+ integrations
QuickBooks OnlineNetSuiteWEXComdataMcLeod TMSSalesforce
Geography supported
United States · Canada · Mexico
Best fit
10–10,000 employees · US trucking carriers and owner-operators 10-2,500 vehicles
Vendor trust

Motive trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy Motive

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

Motive alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Fleet Management Software

Motive ranks #3 in our editorial review of 10 fleet management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Fleet Management Software

#2
Verizon Connect
Largest installed vehicle base; Fleetmatics-plus-Telogis legacy with renewal-fatigue risk.
★ 3.7 opaque
#4
Geotab
Open MyGeotab platform; 4M+ connected vehicles via reseller channel.
★ 4.4 partial
#1
Samsara
Hardware-plus-SaaS category leader with AI dashcam and developer API depth.
★ 4.6 opaque
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