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Marketing Analytics · Rank #10 of 10

Measured review and pricing

Performance marketing analytics with incrementality testing.

By Measured, Inc. · Founded 2017 · Los Angeles, CA · private

Measured is the performance marketing analytics platform with incrementality testing, founded 2017. The product covers data ingestion from ad networks and CRM, multi-touch attribution, media-mix modeling, and incrementality testing (geo-based and audience-based experiments). Strengths: incrementality testing differentiator (rare in category), strong fit for performance marketers running media-mix and incrementality experiments, geo-based experiment design, modern UX, founder-led. Best fit for performance marketers (D2C, retail, B2C) running coordinated paid spend and wanting incrementality validation. Trade-offs: narrower scope than full marketing analytics platforms (focused on incrementality plus performance marketing), brand recognition limited outside US performance marketing community, pricing meaningful at enterprise tier, and connector library smaller than Adverity or Funnel.io.

Visit Measured Vendor pricing Compare to Looker Studio
Best for

Performance marketers (D2C, retail, B2C, 200-5,000 employees) running coordinated paid spend across Google, Meta, TikTok, and other channels wanting incrementality validation and media-mix modeling.

Worst for

B2B SaaS marketers (Dreamdata or HockeyStack better for B2B attribution), enterprises managing 50+ data sources (Adverity better for data unification), SMB marketers wanting low-cost connectors (Supermetrics or Windsor.ai cheaper), or Salesforce SFMC-anchored buyers (Datorama better).

Vendor Trust Score

Is Measured a trustworthy vendor?

7.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2022-06-15
    Series B raised at incrementality-focused positioning
  • 2024-09-22
    Incrementality testing depth expanded; geo-based experiment design strengthened
  • 2025-11-12
    Media-mix modeling capabilities added; full performance marketing analytics positioning
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 140 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Incrementality testing differentiator
    84% ↑
  • Strong fit for performance marketers
    71% →
  • Geo-based and audience-based experiments
    64% →
  • Media-mix modeling capabilities
    51% ↑

Complaint patterns

  • Narrower scope than full marketing analytics platforms
    41% →
  • Pricing meaningful at enterprise tier
    38% →
  • Brand recognition limited outside US performance marketing
    31% ↓
Sentiment trend (6 months)
84/100 +2 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $54,000
1,000+ employees $144,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Incrementality testing differentiator (rare in category)
  • Strong fit for performance marketers running incrementality experiments
  • Geo-based and audience-based experiment design
  • Media-mix modeling capabilities
  • Modern UX
  • Founder-led product velocity

Editorial: Weaknesses

  • Narrower scope than full marketing analytics platforms
  • Brand recognition limited outside US performance marketing community
  • Pricing meaningful at enterprise tier
  • Connector library smaller than Adverity or Funnel.io
  • Implementation requires marketing ops capacity

Key features & integrations

  • +Incrementality testing (geo-based and audience-based)
  • +Media-mix modeling
  • +Multi-touch attribution
  • +Ad network ingest
  • +CRM integration
  • +Experiment design and execution
  • +Performance marketing dashboards
100+ integrations
Google AdsMeta AdsTikTok AdsAmazon AdsSnapchat AdsSalesforceShopifySnowflakeBigQuery
Geography supported
Strongest in US, EU
Best fit
200–5,000 employees · Performance marketers (D2C, retail, B2C)
Editorial deep-dive

Read our full ranking of Marketing Analytics

Measured ranks #10 in our editorial review of 10 marketing analytics platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Marketing Analytics

#9
Looker Studio
Free Google-bundled dashboards (formerly Google Data Studio).
★ 4.5 public
#8
Dataddo
Czech data integration platform with marketing analytics.
★ 4.7 public
#7
Windsor.ai
Lightweight marketing data connectors at lower TCO.
★ 4.6 public
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