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ETL / ELT Software · Rank #3 of 10

Matillion review and pricing

Transformation-heavy cloud ETL with visual pipelines that push down into the warehouse.

By Matillion · Founded 2011 · Manchester, UK · private

Matillion is the transformation-heavy cloud ETL leader, UK-headquartered, founded 2011, last priced at $1.5B post-money in the September 2021 Series E led by General Atlantic. The product is a visual pipeline builder that pushes transformation logic down into Snowflake, Databricks, Redshift, and BigQuery via native SQL. Strengths: best-in-class visual transformation UX, native push-down to cloud DWs, mature CDC support after the 2021 acquisition of Agile Data Engine technology, and a strong UK / EU enterprise presence. Trade-offs: visual-first UX is friction for engineering-led teams that prefer code (dbt + Airbyte is the common alternative), pricing is credit-based and shares the consumption volatility profile of Fivetran and Airbyte Cloud, and AI Productivity features shipped late in 2025 still feel additive rather than core.

Visit Matillion Vendor pricing Compare to Airbyte
Best for

Mid-market and enterprise data teams (200 to 5,000 employees) where transformation logic dominates the workload and a visual pipeline UX accelerates a mixed-skill data team. Strong fit for UK and EU enterprises.

Worst for

Code-first engineering teams that prefer dbt + Airbyte / Fivetran (Matillion UX is friction), connector-breadth-driven buyers (Fivetran or Airbyte better), or teams with predictable monthly budget requirements.

Vendor Trust Score

Is Matillion a trustworthy vendor?

7.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2021-09-21
    Series E raised at $1.5B post-money valuation
    General Atlantic led; cemented Matillion as UK / EU enterprise data integration leader.
  • 2024-02-13
    Data Productivity Cloud GA; unified ETL, ELT, and reverse-ETL on one substrate
  • 2025-09-04
    AI Productivity Copilot features GA; mixed reception, viewed as additive rather than core
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Best visual transformation UX in the category
    78% →
  • Native warehouse push-down is genuinely fast
    71% →
  • Data Productivity Cloud unification simplifies the stack
    51% ↑
  • Strong UK / EU enterprise customer base and references
    41% →

Complaint patterns

  • Visual-first UX is friction for code-first teams
    51% →
  • Credit pricing volatility on transformation-heavy workloads
    47% →
  • Connector breadth narrower than Fivetran or Airbyte
    38% →
  • AI Productivity features still feel additive
    31% ↓
Sentiment trend (6 months)
83/100 +2 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

112 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $84,000
1,000+ employees $360,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Best visual transformation UX in category
  • Native push-down to Snowflake, Databricks, Redshift, BigQuery
  • Mature CDC and database replication after 2021 capability buildout
  • Strong UK and EU enterprise installed base
  • Data Productivity Cloud unifies ETL, ELT, and reverse-ETL motions
  • Git integration and CI/CD for pipeline versioning

Editorial: Weaknesses

  • Visual-first UX is friction for code-first engineering teams
  • Credit-based pricing carries consumption volatility
  • AI Productivity features shipped late in 2025 and still feel additive
  • Connector breadth narrower than Fivetran or Airbyte (~150 vs 500+)
  • Implementation services often required for complex transformations

Key features & integrations

  • +Visual transformation pipeline builder
  • +Native push-down SQL transformation
  • +150+ source connectors
  • +CDC and database replication
  • +Data Productivity Cloud (ETL + ELT + reverse-ETL)
  • +Git integration and CI/CD
  • +AI Productivity (Copilot in pipelines)
  • +Reusable transformation components
150+ integrations
SnowflakeDatabricksRedshiftBigQuerySalesforceNetSuiteSAPOraclePostgreSQLMySQLSQL ServerS3
Geography supported
Global; strongest in UK, EU, US
Best fit
200-5,000 employees · Mid-market through enterprise, strong UK / EU presence
Editorial deep-dive

Read our full ranking of ETL / ELT Software

Matillion ranks #3 in our editorial review of 10 etl / elt software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in ETL / ELT Software

#2
Airbyte
Open-core ELT challenger with the largest community connector catalog and self-host option.
★ 4.5 public
#4
Hevo Data
India-headquartered managed ELT with simpler pricing and a mid-market focus.
★ 4.4 public
#1
Fivetran
Managed ELT share leader with the broadest connector reliability and the loudest pricing complaints.
★ 4.2 partial
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