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Landing Page Builders · Rank #3 of 10

Leadpages review and pricing

Long-running SMB-friendly landing page builder, Redbrick-owned since 2020.

By Leadpages (Redbrick) · Founded 2012 · Minneapolis, MN · private

Leadpages is the SMB-friendly landing page builder, founded 2012 in Minneapolis. Acquired by Redbrick (Canadian digital portfolio operator) in 2020. The platform covers landing pages + websites + pop-ups + alert bars at SMB-friendly pricing. Strengths: SMB-friendly pricing (lowest entry tier in category), mature template library (300+ templates), conversion-focused builder (not designer-led), strong fit for SMB marketers without dedicated design resources. Best fit for SMB marketing teams wanting Unbounce-tier features at lower price. Trade-offs: AI features below Unbounce, post-click optimization shallower than Instapage, Redbrick ownership pattern (portfolio operator, not strategic vendor), brand recognition declined as competition grew, and customer support response variable.

Visit Leadpages Vendor pricing Compare to Instapage
Best for

SMB marketing teams (5-100 employees) wanting landing pages + pop-ups + websites combined at SMB-friendly pricing.

Worst for

Enterprise marketing teams (Instapage better), designers wanting creative control (Webflow better), or high-volume paid acquisition (Unbounce better).

Vendor Trust Score

Is Leadpages a trustworthy vendor?

7.3/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.0
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2020-04-22
    Redbrick acquired Leadpages
  • 2024-09-22
    Leadpages AI launched for prompt-based page generation
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 740 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • SMB-friendly pricing
    84% →
  • Mature template library
    71% →
  • Conversion-focused builder
    51% →
  • Strong fit for SMB without designers
    41% →

Complaint patterns

  • AI features below Unbounce
    51% ↑
  • Post-click below Instapage
    41% →
  • Brand recognition declined
    38% →
  • Less innovation since Redbrick
    31% →
Sentiment trend (6 months)
76/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

184 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
5-25 employees $600
25-100 employees $2,400
100+ employees $6,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • SMB-friendly pricing
  • Mature template library (300+)
  • Conversion-focused builder
  • Strong fit for SMB without designers
  • Long-running execution since 2012
  • Pop-up + alert bar bundled

Editorial: Weaknesses

  • AI features below Unbounce
  • Post-click below Instapage
  • Redbrick portfolio-operator ownership
  • Brand recognition declined
  • Customer support variable
  • Less innovation since acquisition

Key features & integrations

  • +Landing pages
  • +Pop-ups
  • +Alert bars
  • +Website builder
  • +A/B testing
  • +Template library (300+)
  • +Mobile responsive
  • +40+ integrations
40+ integrations
HubSpotMailchimpActiveCampaignZapierGoogle AnalyticsFacebook Pixel
Geography supported
Global; strongest in US, Canada, UK, AU
Best fit
5–100 employees · SMB marketing teams without designers
Editorial deep-dive

Read our full ranking of Landing Page Builders

Leadpages ranks #3 in our editorial review of 10 landing page builders platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Landing Page Builders

#2
Instapage
Enterprise post-click optimization platform, flag valuation flat since 2017.
★ 4.3 opaque
#4
Webflow
Designer-first no-code platform, valued $4B but landing-page-specific features narrower.
★ 4.4 public
#1
Unbounce
Modern conversion-anchored leader with strongest AI Smart Builder.
★ 4.4 public
Help the next buyer

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