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Wiki / Internal Knowledge Management · Rank #5 of 10

Guru review and pricing

Verified-knowledge wiki with browser extension and explicit content ownership.

By Guru Technologies · Founded 2013 · Philadelphia, PA · private

Guru is the verified-knowledge wiki, founded 2013 in Philadelphia and last raising a $30M Series C in 2021 with reported total funding around $70M. The product is built around the conceit that knowledge in a wiki goes stale unless someone is explicitly responsible for re-verifying it, so every Guru card has an owner, a verification date, and a periodic re-verification prompt. The browser extension surfaces verified answers in-context (alongside Salesforce, Zendesk, Gmail, or any other tab), and the Slack integration pushes verified answers into channel threads. Strengths: strongest verified-knowledge workflow in the category, defensible browser-extension surface for support and customer-facing teams, mature Slack and Salesforce integration, reasonable enterprise admin, and a focused product story that has aged well. Trade-offs: not a doc-database hybrid (intentional but limits some use cases), editor less flexible than Notion, AI Answers feature is decent but pricing is opaque, vendor footprint smaller than Notion or Confluence, and the verified-card model has a real learning curve for teams used to free-form wikis.

Visit Guru Vendor pricing Compare to Tettra
Best for

Support, customer-success, and sales-enablement teams that need knowledge accuracy to be auditable with explicit ownership and re-verification. Particularly strong for distributed customer-facing teams that need answers surfaced inside Salesforce, Zendesk, or Gmail via the browser extension.

Worst for

Engineering teams that want a flexible wiki with embedded code (Notion or Slab better), teams wanting a doc-database hybrid (Notion or Coda better), regulated buyers needing self-hosted (Outline or Confluence better), or buyers unwilling to absorb opaque AI Answers pricing.

Vendor Trust Score

Is Guru a trustworthy vendor?

7.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2021-06-22
    Guru raised 30M USD Series C
    Reported total funding around 70M USD; positions Guru as the focused verified-knowledge wiki for support and customer-facing teams.
  • 2024-05-08
    Guru AI Answers launched on verified content
    AI Answers limited to verified cards rather than the raw corpus; reduces hallucination risk but caps usage at standard tier with opaque overage pricing.
  • 2025-07-14
    Renewal pricing crept up on multi-year deals
    Several buyer reports of double-digit renewal increases through 2024-2025; consistent with broader category pricing pressure.
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,700 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strongest verified-knowledge workflow with explicit ownership
    87% →
  • Browser extension surfaces answers in Salesforce, Zendesk, Gmail
    78% →
  • AI Answers searches verified content rather than raw corpus
    71% ↑
  • Strong on support and customer-success use cases
    64% →

Complaint patterns

  • Editor less flexible than Notion or Coda
    51% →
  • AI Answers pricing opaque at higher tiers
    47% ↑
  • Card-based model has a learning curve for free-form-wiki users
    41% →
  • Renewal pricing creeps up at scale
    38% ↑
Sentiment trend (6 months)
80/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

184 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50 to 200 users (All-in-one) $18,000
200 to 1,000 users (All-in-one) $90,000
1,000+ users (Enterprise) $240,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strongest verified-knowledge workflow with explicit ownership and re-verification
  • Defensible browser-extension surface for support and customer-facing teams
  • Mature Slack and Salesforce integration
  • Reasonable enterprise admin, SAML SSO, and SCIM at higher tiers
  • AI Answers searches verified content rather than the raw corpus
  • Strong on support, customer-success, and sales-enablement use cases
  • Card-based model handles knowledge accuracy better than free-form pages

Editorial: Weaknesses

  • Not a doc-database hybrid (intentional but limits some use cases)
  • Editor less flexible than Notion or Coda
  • AI Answers pricing is opaque at higher tiers
  • Vendor footprint smaller than Notion or Confluence
  • Card-based model has a real learning curve for free-form-wiki users
  • Less integration breadth than Slab or Notion outside support stack
  • Pricing per seat creeps up meaningfully at scale

Key features & integrations

  • +Verified-knowledge cards with explicit owner and re-verification date
  • +Browser extension surfacing answers inside Salesforce, Zendesk, Gmail
  • +Slack integration with verified answers in channel threads
  • +AI Answers searching verified cards (capped at standard tier)
  • +Card-trust score based on verification recency
  • +Permissions at collection and card level
  • +SAML SSO, SCIM, audit log at Enterprise
  • +Salesforce, Zendesk, Intercom, Gmail integrations
  • +Public REST API and webhooks
  • +Mobile apps for iOS and Android
50+ integrations
SlackSalesforceZendeskIntercomGmailMicrosoft TeamsHubSpotOutreach
Geography supported
Global; strongest in US, UK, EU, Canada, AU
Best fit
50 to 5,000 employees · Support, customer-success, and sales-enablement teams needing auditable knowledge accuracy
Editorial deep-dive

Read our full ranking of Wiki / Internal Knowledge Management

Guru ranks #5 in our editorial review of 10 wiki / internal knowledge management platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Wiki / Internal Knowledge Management

#4
Tettra
Slack-native team wiki with knowledge requests and verification workflow.
★ 4.6 public
#6
Slite
AI-assist-first wiki for distributed teams, built in France.
★ 4.6 public
#3
Slab
Focused dedicated wiki with strong unified search across integrated tools.
★ 4.6 public
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