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Influencer Marketing Software · Rank #9 of 10

Captiv8 review and pricing

Enterprise and agency platform with brand-safety positioning.

By Captiv8 · Founded 2015 · San Mateo, CA · private

Captiv8 is the enterprise and agency-focused influencer marketing platform, founded 2015 in San Mateo. The platform centers on enterprise plus agency influencer programs with brand-safety positioning (creator-risk scoring, brand-safety monitoring, FTC and compliance workflow). Strengths: agency-friendly multi-client workflow, brand-safety positioning with creator-risk scoring, mature enterprise contracts and compliance, strong fit for agencies managing multiple enterprise client programs, and global creator data. Best fit for agencies and enterprise in-house teams running multi-brand or multi-region influencer programs with brand-safety requirements. Trade-offs: standalone brand recognition lower than Aspire and CreatorIQ, AI feature velocity below CreatorIQ and Aspire, creator-marketplace less mature than Aspire, pricing meaningful and opaque, and product UX less modern than Aspire and GRIN.

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Best for

Agencies and enterprise in-house teams (200-10,000 employees) running multi-brand or multi-region influencer programs with brand-safety and compliance requirements.

Worst for

Self-serve mid-market buyers (Aspire better), DTC Shopify-anchored brands (GRIN better), or buyers prioritizing AI feature velocity (CreatorIQ ahead).

Vendor Trust Score

Is Captiv8 a trustworthy vendor?

7.3/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2015-04-22
    Founded with enterprise and agency focus
  • 2023-06-15
    Brand-safety positioning deepened with creator-risk scoring
  • 2024-11-10
    FTC and DSA compliance workflow released
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 260 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Agency-friendly multi-client workflow
    78% →
  • Brand-safety positioning
    71% ↑
  • Mature enterprise contracts
    51% →
  • Global creator data
    47% →

Complaint patterns

  • Standalone brand recognition lower
    47% →
  • AI feature velocity below CreatorIQ
    41% ↑
  • Creator-marketplace less mature
    38% →
  • Product UX less modern
    31% →
Sentiment trend (6 months)
78/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

92 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $72,000
1,000-5,000 employees $168,000
5,000 plus employees $360,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Agency-friendly multi-client workflow
  • Brand-safety positioning with creator-risk scoring
  • Mature enterprise contracts and compliance
  • Strong fit for agencies managing multiple brands
  • Global creator data
  • FTC compliance workflow

Editorial: Weaknesses

  • Standalone brand recognition lower
  • AI feature velocity below CreatorIQ and Aspire
  • Creator-marketplace less mature than Aspire
  • Pricing meaningful and opaque
  • Product UX less modern than Aspire and GRIN
  • Less suited for self-serve mid-market buyers

Key features & integrations

  • +Enterprise creator discovery
  • +Brand-safety monitoring with creator-risk scoring
  • +Agency multi-client workflow
  • +FTC compliance and disclosure workflow
  • +Contract and payment automation
  • +Analytics
  • +Global creator data
  • +80 plus integrations
80+ integrations
SalesforceAdobe Experience CloudSprinklrGoogle AnalyticsMeta AdsTikTok Ads
Geography supported
Global; strongest in US, UK, EU, AU
Best fit
200-10,000 employees · Agencies and enterprise in-house teams
Editorial deep-dive

Read our full ranking of Influencer Marketing Software

Captiv8 ranks #9 in our editorial review of 10 influencer marketing software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Influencer Marketing Software

#8
Mavrck
Enterprise influencer platform with creator-advocacy positioning post IZEA split.
★ 4.2 opaque
#10
LTK
Creator-commerce platform with approximately $3B GMV; B2C-anchored.
★ 4.2 opaque
#7
Traackr
Mature enterprise influencer-relationship management with deep analytics.
★ 4.3 opaque
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