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Canny review and pricing

Modern category leader for customer feedback and public roadmaps.

By Canny Inc. · Founded 2015 · Toronto, Canada · private

Canny is the modern category leader in customer feedback management, founded 2015 in Toronto by Sarah Hum and Andrew Rasmussen. Bootstrapped to profitability, founder-led, no outside venture funding disclosed. The product is the clean default for small-to-mid product teams who want a polished feedback portal, deduplicated voting on ideas, segmented user voting (weight votes by plan, MRR, or company), public or private roadmap, and changelog publishing. Strengths: best-in-category product polish and UX, top-rated G2 customer-feedback platform with 1,200+ reviews, founder-led execution with stable team (no executive churn through 2020-2026), transparent published pricing, native integrations with Intercom, Zendesk, Jira, Linear, ClickUp, HubSpot, Salesforce, and Slack, and AI features (auto-deduplication, theme clustering, smart replies) with source citation back to the original post. Best fit for SaaS product teams at 10-500 employees who want feedback as a first-class workflow without an integrated PM platform. Trade-offs: pricing scales by tracked users (Monthly Tracked Users), which catches some B2C teams off-guard at growth, the Growth tier ($360/month) is a meaningful step up from Starter, AI features sit behind the higher tiers, and enterprise governance (SAML SSO, SCIM, audit logs) requires the Business tier. Not the right pick when feedback is one workflow inside a broader product-management platform need (Productboard, Aha! Ideas better) or when self-hosted/open-source is required (Fider).

Best for

SaaS product teams (10-500 employees) who want a polished customer feedback portal and public roadmap as a first-class workflow without an integrated PM platform.

Worst for

Enterprise product orgs needing integrated PM + feedback (Productboard, Aha! Ideas better) or teams requiring self-hosted feedback (Fider).

Vendor Trust Score

Is Canny a trustworthy vendor?

9.1/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
9.0
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
9.5
Executive stability
Leadership churn over 24 months
9.5
Roadmap honesty
Public commitments held
9.0
Trust signal log
  • 2015-08-15
    Canny founded by Sarah Hum and Andrew Rasmussen in Toronto
  • 2020-06-22
    Bootstrapped to profitability without outside venture funding
  • 2024-09-22
    AI auto-deduplication and theme clustering launched with source citation
  • 2025-09-22
    Founder-led execution stable through 2025; no executive turnover reported
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Polished modern UX is best-in-category
    87%
  • Feedback portal is fast to deploy and intuitive
    78%
  • Roadmap and status-communication workflow works well
    71%
  • Auto-deduplication and AI clustering reduce triage time
    64%
  • Native Jira and Linear sync are reliable
    51%

Complaint patterns

  • Tracked-user pricing scales fast for B2C teams
    47%
  • Growth tier price step from Starter is steep
    41%
  • SSO gated behind Business tier
    38%
  • Prioritization scoring is shallower than Productboard
    31%
Sentiment trend (6 months)
89/100 +1 pts
12
01
02
03
04
05
Representative voices
  • “Canny is the cleanest feedback tool we evaluated. The team replies to support quickly, AI dedup is genuinely useful, and the Jira sync is solid. The Growth tier price jump stings but we still renewed.”

    Director Product, B2B SaaS at 80 employees· G2 · 2026-03-04

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

184 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
10-50 employees $1,188
50-250 employees $4,320
250-1,000 employees $14,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Best-in-category product polish and modern UX
  • Top-rated G2 customer-feedback platform (1,200+ reviews)
  • Founder-led stable execution since 2015
  • Transparent published pricing model
  • Native integrations with Intercom, Zendesk, Jira, Linear, ClickUp, HubSpot, Salesforce, Slack
  • AI auto-deduplication and theme clustering with source citation
  • Segmented voting (weight votes by plan, MRR, or company)
  • Public and private roadmap modes with status communication

Editorial: Weaknesses

  • Tracked-user pricing catches B2C teams off-guard at growth
  • Growth tier is a meaningful step up from Starter
  • AI features gated behind higher tiers
  • SAML SSO and SCIM require Business tier
  • No native product-analytics or session-replay (intentional scope choice)
  • Limited prioritization-framework depth vs Productboard or Aha! Ideas

Key features & integrations

  • +Feedback portal with voting and commenting
  • +Auto-deduplication of similar posts
  • +AI theme clustering with source citation
  • +Public and private roadmap
  • +Status communication and changelog
  • +Segmented voting (by plan, MRR, company)
  • +Jira, Linear, ClickUp, Asana sync
  • +40+ integrations
40+ integrations
IntercomZendeskJiraLinearClickUpHubSpotSalesforceSlackMicrosoft Teams
Geography supported
North America focus; strong global SaaS adoption
Best fit
10-500 employees · SaaS product teams running feedback portals and public roadmaps
Editorial deep-dive

Read our full ranking of Customer Feedback Management Software

Canny ranks #1 in our editorial review of 10 customer feedback management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Customer Feedback Management Software

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