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Email Marketing Software · Rank #5 of 10

Brevo (formerly Sendinblue) review and pricing

Best transparent value with email-volume pricing.

By Brevo SA · Founded 2012 · Paris, France · private

Brevo (rebranded from Sendinblue in 2023) takes the most distinctive pricing approach in the category: charge per email sent, not per contact stored. Store unlimited contacts for free; pay only when you send. The economics flip dramatically for businesses with large stored lists but moderate send volumes, particularly e-commerce, B2B, and any list-heavy content business. Brevo includes CRM, SMS, WhatsApp, and live chat in the same platform at no extra cost. The trade-off: Brevo is much weaker than Klaviyo at e-commerce-specific automation, and the brand is most established in EU markets vs. North America.

Visit Brevo (formerly Sendinblue) Vendor pricing Compare to HubSpot Marketing Hub
Best for

European SMBs, content-heavy businesses with large stored lists but moderate send volumes, or anyone prioritizing transparent value over feature depth.

Worst for

High-volume e-commerce DTC (Klaviyo features matter more), enterprise lifecycle (Iterable wins), or buyers needing best-in-class automation.

Vendor Trust Score

Is Brevo (formerly Sendinblue) a trustworthy vendor?

8.6/10
High trust
Pricing transparency
Published rates; no hidden fees
9.5
Contract fairness
Reasonable terms; no auto-renew traps
9.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2023-05-01
    Rebranded from Sendinblue to Brevo
  • 2025-09-12
    Pricing held flat for 2026
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 2,680 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Email-volume pricing rare and welcome
    78% →
  • Includes CRM/SMS/WhatsApp at no extra cost
    64% →
  • Strong for European SMBs
    51% →

Complaint patterns

  • E-commerce automation weaker than Klaviyo
    47% →
  • Brand recognition lower in North American enterprise
    41% →
  • AI features less mature
    38% →
Sentiment trend (6 months)
87/100 +1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

198 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
5K–25K emails/month $300
25K–100K emails/month $780
100K+ emails/month $3,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Email-volume pricing, store unlimited contacts free
  • 6x cheaper than Customer.io at 10K contacts
  • Includes CRM, SMS, WhatsApp, live chat at no extra cost
  • Best for European SMBs (GDPR-native)
  • Free plan with 300 emails/day, unlimited contacts
  • Multi-language platform (10+ languages)

Editorial: Weaknesses

  • E-commerce automation weaker than Klaviyo
  • B2B automation depth less than ActiveCampaign
  • Brand recognition lower in North American enterprise
  • AI features less mature than category leaders
  • Uneven support quality

Key features & integrations

  • +Email campaigns and automation
  • +Built-in CRM
  • +SMS marketing
  • +WhatsApp Business integration
  • +Live chat
  • +Landing pages
  • +Transactional email
  • +A/B testing
150+ integrations
ShopifyWooCommerceWordPressSalesforceHubSpot
Geography supported
Global; strongest in EU, North America growing
Best fit
1–500 employees · European SMB; content-heavy businesses globally
Vendor trust

Brevo (formerly Sendinblue) trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy Brevo (formerly Sendinblue)

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

Brevo (formerly Sendinblue) alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Email Marketing Software

Brevo (formerly Sendinblue) ranks #5 in our editorial review of 10 email marketing software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Email Marketing Software

#4
HubSpot Marketing Hub
Email marketing unified with HubSpot CRM and Service.
★ 4.4 public
#6
Customer.io
Behavioral B2B SaaS messaging on event-driven data.
★ 4.4 partial
#3
ActiveCampaign
Most powerful automation in the category, without enterprise pricing.
★ 4.5 public
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Brevo (formerly Sendinblue); we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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