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Marketing Resource Management (MRM) Software · Rank #9 of 10

Asana Marketing review and pricing

All-in-one work management with a marketing module.

By Asana, Inc. · Founded 2008 · San Francisco, CA · public

Asana Marketing is the marketing-team configuration of Asana, with campaign templates, request intake forms, Adobe Creative Cloud integration, proofing (limited), and AI-assisted campaign planning. The product is best when marketing already runs on Asana and a separate MRM tool is overkill, or when a 25 to 500 employee marketing organization wants to consolidate project management plus light MRM on one tool. Trade-offs: budgeting and financial planning thin; proofing weaker than Workfront, Wrike, or inMotionNow; not really MRM, work management with marketing skin.

Visit Asana Marketing Vendor pricing Compare to Lytho
Best for

Marketing teams (25 to 500 employees) already on Asana, or marketing organizations that want to consolidate project management plus light MRM on one tool without paying for Workfront or Wrike.

Worst for

Enterprise marketing organizations needing full MRM (Workfront or Aprimo win), Adobe-stack customers wanting deep AEM Assets integration, or buyers needing strong proofing or brand governance.

Vendor Trust Score

Is Asana Marketing a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-11-08
    Asana AI launched as included feature on Advanced and above
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 11,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-05-01

Praise patterns

  • Cleanest UX in the work management category
    87% →
  • Strong fit for marketing teams already on Asana
    71% →
  • Asana AI useful for task suggestions and campaign planning
    41% ↑

Complaint patterns

  • Budgeting and financial planning thin; not full MRM
    58% ↑
  • Proofing weaker than Workfront, Wrike, inMotionNow
    51% →
  • Per-user pricing scales aggressively at Advanced and Enterprise
    47% ↑
  • No native DAM
    38% →
Sentiment trend (6 months)
86/100 +2 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

234 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
25-100 users $13,200
100-500 users $60,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP Authorized

Editorial: Strengths

  • Cleanest UX in the work management category
  • Campaign templates and marketing-specific request intake forms
  • Adobe Creative Cloud integration (Asana for Adobe XD, Photoshop)
  • Asana AI (2024) for task suggestions, status updates, campaign planning
  • Public company financial transparency (NYSE: ASAN)
  • Faster adoption than purpose-built MRM (Workfront, Aprimo)

Editorial: Weaknesses

  • Budgeting and financial planning thin; not full MRM
  • Proofing weaker than Workfront, Wrike, or inMotionNow
  • Per-user pricing scales aggressively ($25+ at Advanced and Enterprise)
  • No native DAM (Adobe Creative Cloud integration only)
  • Brand governance features lighter than Workfront or Aprimo
  • Not really MRM, marketing-skinned work management

Key features & integrations

  • +Campaign templates
  • +Request intake forms
  • +Project, list, board, timeline, calendar views
  • +Asana AI (task suggestions, status updates, campaign planning)
  • +Goals tied to projects
  • +Workload management
  • +Custom rules and automations
  • +Adobe Creative Cloud integration
  • +Light proofing
300+ integrations
Adobe Creative CloudSlackMicrosoft TeamsGoogle WorkspaceSalesforceHubSpot
Geography supported
Global
Best fit
25-500 employees · Marketing teams already on Asana
Editorial deep-dive

Read our full ranking of Marketing Resource Management (MRM) Software

Asana Marketing ranks #9 in our editorial review of 10 marketing resource management (mrm) software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Marketing Resource Management (MRM) Software

#8
Lytho
Dutch DAM-plus-workflow MRM-lite suite for mid-market.
★ 4.4 partial
#10
Bynder MRM
DAM-led MRM extension for existing Bynder customers.
★ 4.5 opaque
#7
Sitecore Content Operations
Content supply chain inside the Sitecore DXP.
★ 4.0 opaque
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Asana Marketing; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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