Skip to content
Z Zendikt
A
Marketing Automation Software · Rank #5 of 10

ActiveCampaign review and pricing

Most powerful automation builder at SMB-mid pricing.

By ActiveCampaign LLC · Founded 2003 · Chicago, IL · private

ActiveCampaign rebuilt itself from email-only into Customer Experience Automation (CXA). Visual automation builder remains the best at SMB-mid pricing. Strong B2B fit. Pricing $19-$149/month base + per-contact scaling. Same product as listed in our [Top 10 Email Marketing](/top-10-email-marketing-software), different evaluation framework here for B2B Marketing Automation use case.

Visit ActiveCampaign Vendor pricing Compare to Oracle Eloqua
Best for

SMB and mid-market B2B teams needing genuinely advanced automation without Marketo enterprise pricing.

Worst for

E-commerce DTC at scale, enterprise lifecycle, or buyers prioritizing modern UX.

Vendor Trust Score

Is ActiveCampaign a trustworthy vendor?

8.0/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2025-04-12
    Pricing held flat for 2026
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 14,920 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Best automation builder
    87% →
  • Built-in CRM
    64% →
  • Strong B2B SaaS fit
    51% ↑

Complaint patterns

  • Per-contact pricing scales aggressively
    58% ↑
  • UX less modern than HubSpot
    47% →
Sentiment trend (6 months)
86/100 +1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

312 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
500-2.5K contacts $720
2.5K-10K contacts $2,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Best automation builder in SMB-mid market category
  • Built-in CRM with deal pipelines
  • Site tracking
  • Predictive sending
  • Strong B2B fit
  • 850+ integrations

Editorial: Weaknesses

  • Per-contact pricing scales aggressively
  • UX less modern than HubSpot
  • Marketing Hub pricing pinches at scale
  • Onboarding curve steeper

Key features & integrations

  • +Visual automation builder
  • +Built-in CRM with pipelines
  • +Site tracking
  • +Predictive sending
  • +Lead scoring
  • +Email + SMS
  • +Landing pages
  • +A/B testing
850+ integrations
ShopifySalesforceMicrosoft DynamicsPipedriveZapier
Geography supported
Global
Best fit
5–500 employees · SMB-mid B2B
Vendor trust

ActiveCampaign trust score

6-dimension scorecard, dated, separate from product quality.
Worst for

Who shouldn’t buy ActiveCampaign

Editorial verdict on the buyers it’s the wrong fit for.
Alternatives

ActiveCampaign alternatives, ranked

9 independent picks from the same category.
Editorial deep-dive

Read our full ranking of Marketing Automation Software

ActiveCampaign ranks #5 in our editorial review of 10 marketing automation software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Marketing Automation Software

#4
Oracle Eloqua
Largest enterprise B2B with deepest programmable logic.
★ 3.9 opaque
#6
Act-On
Mid-market B2B with strong onboarding and CS.
★ 4.2 partial
#3
Pardot (Salesforce Marketing Cloud Account Engagement)
Salesforce-anchored B2B marketing automation.
★ 4.0 public
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for ActiveCampaign; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously