Top 10 CPQ Software in the United Kingdom for 2026

United Kingdom verdict (TL;DR)

Verified 2026-05-18

The UK CPQ market broadly mirrors the US: Salesforce CPQ dominates the UK enterprise B2B Salesforce installed base (London fintech, professional services, SaaS scaleups). DealHub is the fastest-growing UK mid-market alternative. Conga CPQ holds UK enterprise combined CPQ + CLM. Oracle CPQ and SAP CPQ show up at UK enterprise subsidiaries of global MNCs and FTSE 100 manufacturers. PandaDoc CPQ serves UK SaaS scaleups at SMB pricing. Tacton CPQ has UK manufacturing presence (aerospace, automotive, defense). UK-specific factors: UK GDPR (post-Brexit, operationally separate from EU GDPR) governs quoting data including customer configuration data stored in CPQ systems; SOC 2 Type II plus ICO registration are practical requirements for UK enterprise procurement. UK buyers should note that most US CPQ vendors default to US data residency; UK enterprise buyers often require EU or UK data residency, which requires explicit configuration.

Picks for United Kingdom

UK enterprise B2B on Salesforce (FTSE 250, London SaaS scaleups): salesforce-cpq Dominant in UK Salesforce-anchored enterprise B2B. London fintech (Wise, GoCardless, Checkout.com-tier), professional services, and UK SaaS scaleups with Salesforce Sales Cloud run Salesforce CPQ as the natural extension. UK GDPR data residency available via Salesforce EU data center selection.
UK mid-market modern CPQ (200-2,000 employees): dealhub Fastest-growing UK CPQ alternative at the mid-market tier. Growing adoption in UK B2B SaaS, technology, and financial services. GBP billing available via UK reseller. Better AI quote UX than Salesforce CPQ for UK sales teams.
UK enterprise CLM + CPQ combined on Salesforce: conga-cpq Strong UK enterprise presence for companies wanting CPQ and contract lifecycle management from one vendor on Salesforce. UK legal teams often prefer Conga for the CLM side.
UK manufacturing and engineer-to-order: tacton-cpq Stockholm-built but genuine UK manufacturing footprint (aerospace, automotive, defense). Best for UK engineer-to-order manufacturers needing constraint-based product configuration with SolidWorks or CATIA integration.
UK SaaS scaleup proposal + e-sign: pandadoc-cpq Growing UK adoption among 10-500 employee SaaS companies wanting proposal + e-sign + CPQ without Salesforce overhead. GBP billing available. UK-GDPR-compliant data handling.

Market context

How the cpq (configure-price-quote) market looks in United Kingdom

UK CPQ adoption follows the US pattern more closely than any other European market, largely because the UK SaaS and fintech sector runs on US-built CRM and sales infrastructure (Salesforce dominant, HubSpot growing). The London fintech cohort (Wise, GoCardless, Checkout.com, Monzo, Revolut-tier) has driven Salesforce CPQ adoption in the 2020-2025 period. UK professional services firms (law, consulting, accountancy) are lighter CPQ users; they typically manage bespoke proposals via document tools rather than product-catalog CPQ.

UK divergence from the US pattern appears in manufacturing. UK manufacturers in aerospace, automotive, and defense (BAE Systems, Rolls-Royce, GKN-tier supply chain) use manufacturing-specific CPQ (Tacton, Cincom, custom Oracle CPQ configurations) rather than Salesforce CPQ, because the product complexity and ERP integration depth of commercial CPQ tools exceeds what CRM-anchored CPQ can handle for engineer-to-order production.

DealHub has made meaningful UK mid-market inroads since 2023, particularly among London-based B2B SaaS companies at Series A-C. The driver is pricing (DealHub is typically 20-35% lower TCO than Salesforce CPQ for 50-300 seat deployments) and AI feature velocity. UK RevOps teams that evaluate DealHub alongside Salesforce CPQ at the mid-market tier are choosing DealHub at higher rates than their US counterparts, partly because the UK Salesforce CPQ partner ecosystem is thinner than the US and implementation costs are proportionally higher.

UK GDPR is the meaningful compliance overlay. Post-Brexit UK GDPR is operationally separate from EU GDPR; UK ICO registration is required for data controllers; and most US CPQ vendors default to US data residency unless explicitly configured to EU or UK data centers. Enterprise UK procurement now routinely includes data residency as a gate requirement.

Compliance & local rules

UK GDPR (UK General Data Protection Regulation, as retained and modified post-Brexit) and the Data Protection Act 2018 govern all customer and prospect data stored in CPQ systems, including configuration data, pricing history, and quote content. ICO registration is required for UK data controllers. Most US-built CPQ vendors (Salesforce CPQ, DealHub, Oracle CPQ) support EU data residency; UK-specific data residency is available in some (Salesforce UK data center; DealHub EU via AWS EU-WEST). UK enterprise procurement typically requires confirmation of GDPR data processing agreements (DPAs) and data residency before vendor approval. E-signature legality: UK Electronic Communications Act 2000 and eIDAS (as retained in UK law post-Brexit) govern electronic signatures on UK quotes; all products in this ranking produce legally enforceable electronic signatures under UK law. UK Making Tax Digital (MTD) does not directly govern CPQ output, but CPQ-generated invoices must be compatible with MTD-compliant accounting systems (Xero, Sage, QuickBooks UK).

At a glance

Quick comparison, ranked for United Kingdom

Product	Best for	Starts at	10-emp/mo*	G2	Geo
1 Salesforce CPQ	Salesforce-anchored enterprises	$75	$75	4.2	Global; enterprise-grade
2 DealHub	Tech-forward mid-market and upper mid-market	Quote	-	4.7	Global; strongest in US, EU, UK, Israel
5 Conga CPQ	Salesforce-anchored enterprises with combined CPQ + CLM	Quote	-	4.2	Global; strongest in US, UK
3 Oracle CPQ	Oracle-anchored enterprises with complex products	Quote	-	4.0	Global; enterprise-grade
4 SAP CPQ	SAP-anchored enterprises	Quote	-	4.0	Global; strongest in EU, US, APAC enterprise
6 PandaDoc CPQ	Mid-market sales teams	$35	$35	4.7	Global; strongest in US, EU, UK
8 Tacton CPQ	European and global industrial manufacturers	Quote	-	4.4	Global; strongest in EU (Germany, Sweden, France), US manufacturing
7 Vendavo	Enterprise B2B with complex pricing	Quote	-	4.3	Global; strongest in US, EU enterprise manufacturing
9 Cincom CPQ	Stable industrial manufacturers	Quote	-	4.4	Global; strongest in US, EU manufacturing
10 Zuora CPQ	Subscription-billing-anchored enterprises	Quote	-	4.1	Global; strongest in US, EU, APAC SaaS and telco

*10-employee monthly cost = base fee + (per-employee × 10) using the lowest published tier. For opaque-pricing vendors, no value is shown.

Verified local pricing

What buyers in United Kingdom actually pay

Median annual deal size by employee band, in GBP. Crowdsourced from anonymized buyer disclosures.

Product	Employee band	Median annual (GBP)	Sample	Notes
Salesforce CPQ	50-500 users (UK enterprise)	£89,000	43	CPQ Plus at ~£120/user/month; GBP billing via Salesforce UK entity
DealHub	30-300 users (UK mid-market)	£44,000	31	GBP-billed via UK reseller; per-seat
Conga CPQ	100-1,000 users	£118,000	22	CPQ + CLM combined; Salesforce-native
PandaDoc CPQ	5-100 users	£6,800	67	Business plan; GBP billing available
Tacton CPQ	UK manufacturer, 50-500 users	£195,000	14	Manufacturing CPQ enterprise license

The United Kingdom ranking

All 10, ranked for United Kingdom

Same intelligence as the global ranking, vendor trust, review patterns, verified pricing, compliance, reordered for the United Kingdom market.

Salesforce CPQ

Salesforce-anchored CPQ market share leader.

Founded 2006 · San Francisco, CA · public · 500–50,000+ employees

G2 4.2 (1,480)

Capterra 4.3

From $75 /mo

◐ Partial disclosure

Visit Salesforce CPQ

Salesforce CPQ (formerly SteelBrick, acquired by Salesforce in 2015 for $360M) is the CPQ market share leader, anchored on Salesforce CRM gravity. The product covers product configuration, pricing rules, quote generation, and approval workflows native to the Salesforce platform. In 2023 Salesforce began consolidating CPQ + Billing + Subscription Management into Revenue Cloud, creating roadmap uncertainty for legacy SteelBrick-heritage CPQ deployments. Strengths: deepest Salesforce-native integration in category, broadest installed base, mature partner ecosystem for implementation, and tight CRM-to-quote workflow. Best fit for Salesforce-anchored enterprises with existing Sales Cloud and Service Cloud commitments. Trade-offs: pricing has crept up over 2024-2025 (Salesforce-wide repricing), Revenue Cloud rebranding has created roadmap confusion, configuration depth below Oracle/SAP for complex manufacturing, and innovation pace on AI features below DealHub.

Best for

Salesforce-anchored enterprises (500-50,000+ employees) with existing Sales Cloud and Service Cloud commitments wanting native CPQ + Billing in Revenue Cloud architecture.

Worst for

Non-Salesforce shops (Oracle/SAP/DealHub better fit), complex manufacturing engineer-to-order (Tacton/Cincom better depth), or buyers wanting fastest AI feature velocity (DealHub leads).

Strengths

Deepest Salesforce-native integration in category
Broadest CPQ installed base globally
Mature partner ecosystem for implementation
Tight CRM-to-quote workflow
Salesforce platform stability and trust
Strong Sales Cloud and Service Cloud bundling economics

Weaknesses

Revenue Cloud rebranding created roadmap confusion since 2023
Pricing crept up over 2024-2025 with Salesforce repricing
Configuration depth below Oracle/SAP for complex manufacturing
Innovation pace on AI features below DealHub
Implementation 4-9 months typical
Per-user pricing scales fast at enterprise

Pricing tiers

partial

CPQ

Per user/month; CPQ-only

$75 /mo
CPQ Plus

Per user/month; advanced approvals + analytics

$150 /mo
Revenue Cloud (CPQ + Billing)

$200K-$2M+/year typical for enterprise full suite

Quote

Watch for

· Implementation services ($50K-$500K typical)
· Annual price increases of 7-10%
· Per-user scaling at enterprise
· Sales Cloud subscription required as foundation
· Custom configurator development for complex products

Key features

+Product configurator with rules engine
+Price book and discount approval workflow
+Quote-to-cash automation
+Native Salesforce integration
+Einstein AI for quote insights
+Subscription Management within Revenue Cloud
+Guided selling templates
+500+ AppExchange integrations

500+ integrations

Salesforce Sales CloudSalesforce Service CloudDocuSignCongaIroncladNetSuiteSAPOracle ERP

Geography

Global; enterprise-grade

View full Salesforce CPQ intelligence profile → Compare Salesforce CPQ →

DealHub

Modern CPQ category leader with strongest sales-rep UX.

Founded 2014 · Austin, TX (HQ); Tel Aviv, Israel (engineering) · private · 200–5,000 employees

G2 4.7 (980)

Capterra 4.7

Custom quote

○ Sales call required

Visit DealHub

DealHub is the modern CPQ category leader, founded 2014 in Israel. The company raised $60M+ Series A in 2024 from Israel Growth Partners. The product covers configuration, pricing, quote generation, DealRoom (modern proposal experience), and subscription management with aggressive AI feature velocity. Strengths: strongest sales-rep UX in modern CPQ, fastest AI feature velocity in 2024-2026 (DealHub AI for quote-generation, pricing recommendation, proposal drafting), modern DealRoom proposal experience, and CRM-agnostic architecture (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Freshsales all first-class). Best fit for tech-led mid-market. Trade-offs: Smaller deployed base versus Salesforce CPQ, configuration depth below Oracle/SAP for complex manufacturing, and brand recognition outside product-led mid-market still building.

Best for

Tech-forward mid-market and upper mid-market (200-5,000 employees) with modern sales teams wanting strongest sales-rep UX, AI quote-generation, and CRM-agnostic deployment.

Worst for

Salesforce-only ecosystems wanting deepest native fit (Salesforce CPQ better), complex engineer-to-order manufacturing (Tacton/Cincom better), or buyers needing 30+ year vendor track record.

Strengths

Strongest sales-rep UX in modern CPQ
Fastest AI feature velocity in 2024-2026
Modern DealRoom proposal experience
CRM-agnostic architecture (Salesforce, HubSpot, Microsoft, Pipedrive)
Founder-led culture with aggressive product cadence
Made for modern mid-market
Subscription Management included

Weaknesses

Thinner footprint than Salesforce CPQ
Configuration depth below Oracle/SAP for complex manufacturing
Brand recognition outside engineering-led mid-market still building
Limited deep manufacturing CAD integration
Pricing creeping up post-Series A 2024

Pricing tiers

opaque

DealHub Essentials

~$30K-$80K/year typical (mid-market starter)

Quote
DealHub Pro

$80K-$240K/year for advanced AI + DealRoom

Quote
DealHub Enterprise

$240K-$700K+/year with full Subscription Management

Quote

Watch for

· Per-user scaling
· Implementation services ($15K-$120K typical)
· Annual price increases of 8-12% post-Series A
· AI feature add-ons at higher tiers

Key features

+Modern guided-selling configurator
+DealHub AI for quote-generation and pricing recommendation
+DealRoom modern proposal experience
+Approval workflow and deal-desk routing
+Subscription management
+CRM-agnostic integration
+Native e-signature
+120+ integrations

120+ integrations

SalesforceHubSpotMicrosoft DynamicsPipedriveFreshsalesNetSuiteDocuSignSlack

Geography

Global; strongest in US, EU, UK, Israel

View full DealHub intelligence profile → Compare DealHub →

Conga CPQ

Salesforce-anchored CPQ + CLM with Apttus heritage.

Founded 2006 · Broomfield, CO · private · 500–50,000 employees

G2 4.2 (980)

Capterra 4.3

Custom quote

○ Sales call required

Visit Conga CPQ

Conga CPQ (formerly Apttus CPQ, Apttus and Conga merged in 2020 to form combined Conga, private equity backed by Insight Partners + Thoma Bravo) is the Salesforce-anchored CPQ with deep CLM integration via Apttus heritage. This product is distinct from Conga CLM in our Top 10 CLM ranking, Conga sells both modules in a single suite. The product covers product configuration, pricing rules, quote generation, and tight integration with Conga CLM for end-to-end quote-to-contract workflow. Strengths: deepest combined CPQ + CLM integration in category for Salesforce-anchored sell-side, mature Apttus heritage, broad Salesforce installed base, PE backing for stability. Best fit for Salesforce-anchored enterprises with combined CPQ + CLM needs. Trade-offs: post-Apttus merger created brand confusion 2020-2024, customer reports of UX inconsistency across modules, innovation pace on AI features below DealHub, and outside Salesforce ecosystem the product is meaningfully less compelling.

Best for

Salesforce-anchored enterprises (500-50,000 employees) wanting combined CPQ + CLM in a single vendor suite via Apttus-heritage deep integration.

Worst for

Non-Salesforce shops (Oracle/SAP/DealHub better), buyers wanting fastest AI feature velocity (DealHub leads), or pricing-optimization use cases (Vendavo better fit).

Strengths

Deepest combined CPQ + CLM integration for Salesforce sell-side
Mature Apttus heritage and rules engine depth
Broad Salesforce installed base
PE backing (Insight + Thoma Bravo) for stability
Document automation features bundled
Single-vendor quote-to-contract workflow

Weaknesses

Post-Apttus merger brand confusion 2020-2024
UX inconsistency across CPQ + CLM modules
Innovation pace on AI features below DealHub
Outside Salesforce ecosystem less compelling
Support is hit-or-miss
Implementation complexity (4-9 months typical)

Pricing tiers

opaque

Conga CPQ Standard

~$80K-$200K/year typical

Quote
Conga CPQ Pro

$200K-$500K/year

Quote
Conga Suite (CPQ + CLM + Docs)

$500K-$2M+/year

Quote

Watch for

· Per-user scaling
· Implementation services ($75K-$500K typical)
· Annual price increases of 6-10%
· Per-module pricing for CLM + Docs add-ons

Key features

+Salesforce-native CPQ
+Apttus-heritage rules engine
+Pricing logic and approval workflow
+Document automation
+Tight Conga CLM integration
+Subscription management
+Channel partner portal
+250+ integrations

250+ integrations

Salesforce (native)Conga CLMNetSuiteMicrosoft 365DocuSignOutreachMicrosoft Dynamics

Geography

Global; strongest in US, UK

View full Conga CPQ intelligence profile → Compare Conga CPQ →

Oracle CPQ

Enterprise CPQ for Oracle ERP-anchored organizations.

Founded 2000 · Austin, TX · public · 1,000–100,000+ employees

G2 4.0 (880)

Capterra 4.1

Custom quote

○ Sales call required

Visit Oracle CPQ

Oracle CPQ (formerly BigMachines, acquired by Oracle in 2013 for $400M) is the enterprise CPQ for Oracle ERP-anchored organizations. The product covers deep product configuration, complex pricing logic, quote generation, and approval workflows tightly integrated with Oracle ERP, Oracle Cloud, and Oracle Sales. Strengths: deepest configuration rules engine in CPQ category (BigMachines heritage), tightest integration with Oracle ERP and Oracle Cloud, strong fit for enterprises with complex products and Oracle stack commitments, mature global deployment. Best fit for Oracle-anchored enterprises with complex configurable products. Trade-offs: UX dated relative to DealHub and modern CPQ, innovation pace on AI features below DealHub, implementation complexity (6-18 months typical), and outside Oracle ecosystem the product is significantly less compelling.

Best for

Oracle-anchored enterprises (1,000-100,000+ employees) with Oracle ERP/Oracle Cloud commitments and complex configurable products requiring deep rules-engine configuration.

Worst for

Salesforce-only ecosystems (Salesforce CPQ better fit), product-led mid-market wanting modern UX (DealHub better), or buyers prioritizing fastest AI feature velocity.

Strengths

Deepest configuration rules engine (BigMachines heritage)
Tightest integration with Oracle ERP and Oracle Cloud
Best for Oracle-anchored enterprises with complex products
Mature global deployment and partner ecosystem
Public Oracle parent stability
Strong manufacturing and B2B distribution adoption

Weaknesses

UX dated relative to DealHub and modern CPQ
Innovation pace on AI features below DealHub
Implementation complexity (6-18 months typical)
Outside Oracle ecosystem less compelling
Per-user pricing scales fast at enterprise
Support depends on tier

Pricing tiers

opaque

Oracle CPQ Standard

~$120K-$300K/year typical

Quote
Oracle CPQ Enterprise

$300K-$1M/year

Quote
Oracle CPQ + Subscription Management

$1M-$3M+/year for large enterprises

Quote

Watch for

· Implementation services ($150K-$1M+ typical)
· Per-user scaling
· Annual price increases of 6-9%
· Oracle Cloud subscription required as foundation
· Custom configurator development

Key features

+Deep product configurator with rules engine
+Complex pricing logic and approval workflow
+Quote and proposal generation
+Oracle ERP and Oracle Cloud integration
+Subscription Management
+Guided selling templates
+Channel partner portal
+300+ integrations

300+ integrations

Oracle ERPOracle CloudOracle SalesSalesforceSAPNetSuiteDocuSignMicrosoft Dynamics

Geography

Global; enterprise-grade

View full Oracle CPQ intelligence profile → Compare Oracle CPQ →

SAP CPQ

SAP-anchored CPQ with CallidusCloud heritage.

Founded 1996 · Walldorf, Germany · public · 1,000–100,000+ employees

G2 4.0 (680)

Capterra 4.1

Custom quote

○ Sales call required

Visit SAP CPQ

SAP CPQ (formerly CallidusCloud CPQ, acquired by SAP in 2018 for $2.4B as part of CallidusCloud) is the SAP-anchored CPQ for SAP ERP customers. The product covers product configuration, pricing logic, quote generation, and approval workflows integrated with SAP S/4HANA, SAP Sales Cloud, and SAP Service Cloud. Strengths: deep SAP ERP integration, strong fit for SAP-anchored enterprises with global operations, mature multi-currency and multi-language support, public SAP parent stability. Best fit for SAP S/4HANA customers wanting integrated CPQ. Trade-offs: post-CallidusCloud integration created some product velocity issues, innovation pace on AI features below DealHub, UX dated relative to modern CPQ, and outside SAP ecosystem the product is meaningfully less compelling.

Best for

SAP-anchored enterprises (1,000-100,000+ employees) with SAP S/4HANA commitments wanting CPQ integrated with SAP ERP and SAP Sales Cloud.

Worst for

Salesforce or Oracle ecosystems (Salesforce CPQ/Oracle CPQ better fit), modern mid-market wanting modern UX (DealHub better), or buyers prioritizing fastest AI velocity.

Strengths

Deep SAP ERP and S/4HANA integration
Fits SAP-anchored enterprises
Mature multi-currency and multi-language support
Public SAP parent stability
Works for European and global manufacturing
CallidusCloud commission-management heritage

Weaknesses

Post-CallidusCloud integration product velocity issues
Innovation pace on AI features below DealHub
UX dated relative to modern CPQ
Outside SAP ecosystem less compelling
Implementation complexity (6-12 months typical)
Support response times vary

Pricing tiers

opaque

SAP CPQ Standard

~$100K-$240K/year typical

Quote
SAP CPQ Enterprise

$240K-$700K/year

Quote
SAP Customer Experience Suite (CPQ + Sales Cloud + Service Cloud)

$700K-$2M+/year

Quote

Watch for

· Implementation services ($120K-$700K typical)
· Per-user scaling
· Annual price increases of 6-8%
· SAP S/4HANA subscription required as foundation
· Per-module add-ons

Key features

+Product configurator with rules engine
+Pricing logic and approval workflow
+Quote and proposal generation
+SAP S/4HANA and Sales Cloud integration
+Multi-currency and multi-language
+Channel partner portal
+Guided selling templates
+250+ integrations

250+ integrations

SAP S/4HANASAP Sales CloudSAP Service CloudSalesforceMicrosoft DynamicsNetSuiteDocuSignConga

Geography

Global; strongest in EU, US, APAC enterprise

View full SAP CPQ intelligence profile → Compare SAP CPQ →

PandaDoc CPQ

CPQ + e-signature combo for mid-market sales teams.

Founded 2013 · San Francisco, CA · private · 50–1,000 employees

G2 4.7 (1,480)

Capterra 4.5

From $35 /mo

● Transparent pricing

Visit PandaDoc CPQ

PandaDoc CPQ is the CPQ module of PandaDoc, the e-signature and proposal platform (PandaDoc as e-signature is covered separately as `pandadoc` in our Top 10 E-Signature ranking). The product covers basic product configuration, pricing rules, quote/proposal generation, and tight integration with native PandaDoc e-signature. Strengths: tightest CPQ + e-signature combo in mid-market, modern UX, fast onboarding, affordable pricing relative to enterprise CPQ, founder-led culture. Best fit for mid-market sales teams wanting integrated proposal + e-sign workflow without enterprise CPQ complexity. Trade-offs: configuration depth meaningfully below DealHub for complex products, pricing logic less mature than enterprise CPQ, smaller installed base for pure CPQ use cases (PandaDoc users primarily come for e-signature), and innovation pace on CPQ-specific features below DealHub.

Best for

Mid-market sales teams (50-1,000 employees) wanting integrated proposal + e-sign + basic CPQ workflow without enterprise CPQ complexity or pricing.

Worst for

Complex configurable products (Tacton/Cincom/Oracle better), Salesforce-anchored enterprise (Salesforce CPQ better), or buyers wanting deepest pricing logic and approval workflow (Conga CPQ/DealHub better).

Strengths

Tightest CPQ + e-signature combo in mid-market
Modern UX with fast onboarding
Affordable pricing relative to enterprise CPQ
Founder-led culture
Made for mid-market proposal-led workflow
Native e-signature included

Weaknesses

Configuration depth meaningfully below DealHub for complex products
Pricing logic less mature than enterprise CPQ
Smaller installed base for pure CPQ use cases
Innovation pace on CPQ-specific features below DealHub
Limited deep manufacturing or ERP integration

Pricing tiers

public

PandaDoc Essentials

Per user/month; basic e-sign + proposals

$35 /mo
PandaDoc Business

Per user/month; CPQ included + integrations

$65 /mo
PandaDoc Enterprise

~$25K-$120K/year for enterprise CPQ + advanced approvals

Quote

Watch for

· Per-user scaling
· Annual billing for discount
· Implementation services for enterprise tier
· Salesforce integration limited to Business tier+

Key features

+Product configurator (basic rules)
+Pricing tables and discount logic
+Quote and proposal generation
+Native PandaDoc e-signature
+Approval workflow
+CRM integration
+Document analytics
+60+ integrations

60+ integrations

SalesforceHubSpotPipedriveMicrosoft DynamicsZohoNetSuiteSlack

Geography

Global; strongest in US, EU, UK

View full PandaDoc CPQ intelligence profile → Compare PandaDoc CPQ →

Tacton CPQ

Manufacturing CPQ for complex configurable products.

Founded 1998 · Stockholm, Sweden · private · 200–50,000 employees

G2 4.4 (280)

Capterra 4.5

Custom quote

○ Sales call required

Visit Tacton CPQ

Tacton CPQ is the manufacturing CPQ leader for complex configurable products, founded 1998 in Sweden. The product covers deep product configuration with constraint-based rules engine, CAD integration, visualization, pricing, and quote generation, purpose-built for engineer-to-order and configure-to-order manufacturing. Strengths: deepest manufacturing-specific configuration depth, constraint-based rules engine (Tacton Studio), CAD integration with Solidworks/PTC/Siemens, visualization for complex products, strong European industrial customer base. Best fit for European manufacturers with complex configurable products. Trade-offs: smaller installed base outside manufacturing, pure-CPQ depth below Salesforce/Oracle for non-manufacturing CRM-led use cases, brand recognition limited in NA outside manufacturing buyers, and innovation pace on AI features below DealHub.

Best for

European and global industrial manufacturers (200-50,000 employees) with engineer-to-order or configure-to-order products requiring deep CAD integration and constraint-based configuration.

Worst for

Non-manufacturing sales teams (DealHub better), Salesforce-only CRM-led ecosystems (Salesforce CPQ better fit), or simple-product CPQ use cases.

Strengths

Deepest manufacturing-specific configuration depth
Constraint-based rules engine (Tacton Studio)
CAD integration with Solidworks, PTC, Siemens
Visualization for complex configurable products
Strong European industrial customer base
Engineer-to-order and configure-to-order specialist
Founder-led culture

Weaknesses

Smaller installed base outside manufacturing
Pure-CPQ depth below CRM-anchored leaders for non-manufacturing
Brand recognition limited in NA
Innovation pace on AI features below DealHub
Implementation requires CAD and constraint-engine expertise
Support depends on tier in NA

Pricing tiers

opaque

Tacton CPQ Standard

~$80K-$200K/year typical

Quote
Tacton CPQ Enterprise

$200K-$600K/year

Quote
Tacton CPQ + CAD Suite

$600K-$1.5M+/year

Quote

Watch for

· Per-user scaling
· Implementation services ($75K-$500K typical)
· Annual price increases of 6-9%
· CAD integration custom development
· Constraint-engine modeling services

Key features

+Constraint-based product configurator
+Tacton Studio modeling environment
+CAD integration (Solidworks, PTC, Siemens)
+Visualization for complex products
+Pricing logic and approval workflow
+Quote and proposal generation
+Engineer-to-order workflow
+120+ integrations

120+ integrations

SalesforceSAP S/4HANAMicrosoft DynamicsSolidworksPTC CreoSiemens NXNetSuite

Geography

Global; strongest in EU (Germany, Sweden, France), US manufacturing

View full Tacton CPQ intelligence profile → Compare Tacton CPQ →

Vendavo

Enterprise pricing optimization with CPQ.

Founded 1998 · Denver, CO · pe backed · 1,000–100,000+ employees

G2 4.3 (380)

Capterra 4.4

Custom quote

○ Sales call required

Visit Vendavo

Vendavo is the enterprise pricing optimization specialist with CPQ capabilities, founded 1998. Acquired by Madison Dearborn Partners (private equity) in 2017. The product is differentiated on dynamic pricing, price waterfall analytics, deal-desk margin optimization, and B2B price management, areas where most CRM-anchored CPQ vendors are shallow. Strengths: deepest pricing optimization in CPQ category, mature price waterfall analytics, strong fit for $1B+ revenue enterprises with complex B2B pricing (manufacturing, distribution, chemicals), specialist focus. Best fit for enterprises where pricing is a strategic lever, not just a quote-generation step. Trade-offs: pure-CPQ depth below Salesforce/Oracle/SAP for non-pricing use cases, PE-backed cadence creates pricing pressure on customers, implementation complexity (6-12 months), and brand recognition outside pricing-optimization buyers limited.

Best for

Enterprise B2B with complex pricing strategy ($1B+ revenue, 5,000+ employees), particularly manufacturing, industrial distribution, chemicals, and other industries where pricing is a strategic lever.

Worst for

Mid-market wanting modern UX (DealHub better), Salesforce-anchored simple CPQ (Salesforce CPQ better fit), or buyers prioritizing fastest AI feature velocity.

Strengths

Deepest pricing optimization and price waterfall analytics
Best for $1B+ revenue enterprises with complex B2B pricing
Specialist focus (manufacturing, distribution, chemicals)
Mature deal-desk margin optimization
Price management beyond CPQ alone
25+ year track record in pricing

Weaknesses

Pure-CPQ depth below Salesforce/Oracle/SAP for non-pricing use cases
PE-backed cadence creates pricing pressure on customers
Implementation complexity (6-12 months typical)
Brand recognition outside pricing-optimization buyers limited
Uneven support quality
UX dated relative to DealHub

Pricing tiers

opaque

Vendavo Pricing Optimization

~$200K-$500K/year typical

Quote
Vendavo Pricing + CPQ

$500K-$1.2M/year

Quote
Vendavo Enterprise Suite

$1.2M-$3M+/year for large enterprises

Quote

Watch for

· Implementation services ($150K-$1M+ typical)
· Per-user scaling
· Annual price increases of 8-12% post-PE
· Pricing-engine usage-based fees
· Per-module add-ons

Key features

+Dynamic pricing engine
+Price waterfall analytics
+Deal-desk margin optimization
+B2B price management
+CPQ with rules engine
+Channel partner pricing
+AI pricing recommendations
+150+ integrations

150+ integrations

SalesforceSAP S/4HANAOracle ERPMicrosoft DynamicsNetSuiteCoupaDocuSign

Geography

Global; strongest in US, EU enterprise manufacturing

View full Vendavo intelligence profile → Compare Vendavo →

Cincom CPQ

Long-running family-owned manufacturing CPQ.

Founded 1968 · Cincinnati, OH · private · 200–25,000 employees

G2 4.4 (240)

Capterra 4.5

Custom quote

○ Sales call required

Visit Cincom CPQ

Cincom CPQ (formerly Cincom CPQ Sync, with deep configurator heritage going back decades) is the long-running manufacturing CPQ from family-owned Cincom Systems, founded 1968. The product covers product configuration with rules engine, pricing, quote generation, and proposal workflow tailored for manufacturing. Strengths: 55+ year track record (longest in CPQ category), family-owned stability (no PE pressure), mature configurator engine, strong fit for industrial manufacturing, no exposure to acquisition disruption. Best fit for stable industrial manufacturers wanting a long-running vendor without acquisition risk. Trade-offs: UX dated relative to DealHub and modern CPQ, innovation pace on AI features below DealHub, Narrower customer base than Salesforce/Oracle/SAP, and brand recognition outside manufacturing limited.

Best for

Stable industrial manufacturers (200-25,000 employees) wanting a long-running family-owned vendor with mature configuration and no acquisition disruption risk.

Worst for

Tech-forward mid-market wanting modern UX (DealHub better), Salesforce-only ecosystems (Salesforce CPQ better fit), or buyers prioritizing fastest AI feature velocity.

Strengths

55+ year track record (longest in CPQ category)
Family-owned stability (no PE pressure or acquisition risk)
Mature configurator engine
Works for industrial manufacturing
Stable executive team and roadmap
Strong customer retention

Weaknesses

UX dated relative to DealHub and modern CPQ
Innovation pace on AI features below DealHub
Less penetration than Salesforce/Oracle/SAP
Brand recognition outside manufacturing limited
Modern CRM integration depth below leaders
Support inconsistency reported

Pricing tiers

opaque

Cincom CPQ Standard

~$60K-$150K/year typical

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Cincom CPQ Pro

$150K-$400K/year

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Cincom CPQ Enterprise

$400K-$1M/year

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Watch for

· Per-user scaling
· Implementation services ($50K-$300K typical)
· Annual price increases of 5-7% (lower than PE-backed competitors)
· Custom configurator development

Key features

+Product configurator with rules engine
+Pricing logic and approval workflow
+Quote and proposal generation
+Manufacturing-specific workflows
+Channel partner portal
+Guided selling templates
+CRM integration
+80+ integrations

80+ integrations

SalesforceMicrosoft DynamicsSAPOracle ERPNetSuiteDocuSign

Geography

Global; strongest in US, EU manufacturing

View full Cincom CPQ intelligence profile → Compare Cincom CPQ →

#10

Zuora CPQ

Subscription-anchored CPQ within Zuora Billing platform.

Founded 2007 · Redwood City, CA · pe backed · 500–25,000 employees

G2 4.1 (480)

Capterra 4.2

Custom quote

○ Sales call required

Visit Zuora CPQ

Zuora CPQ is the subscription-anchored CPQ within the Zuora Billing platform. Zuora was taken private in January 2025 by Silver Lake and GIC for $1.7B (post-public-company since 2018 IPO at $14/share, take-private at $10/share). The product covers product configuration, subscription pricing logic, ramp pricing, multi-year deal structuring, and quote generation tailored for subscription billing use cases. Strengths: deepest subscription pricing logic in CPQ category (ramp pricing, multi-year deals, usage-based billing), tightest integration with Zuora Billing for end-to-end quote-to-revenue, mature subscription customer base. Best fit for subscription-billing-anchored enterprises wanting integrated CPQ + Billing. Trade-offs: take-private (Silver Lake/GIC, Jan 2025) creates pricing escalation expectation for renewals over the next 24-36 months, pure-CPQ depth below Salesforce/Oracle/SAP for non-subscription use cases, brand recognition outside subscription buyers limited, and innovation pace post-take-private uncertain.

Best for

Subscription-billing-anchored enterprises (500-25,000 employees), particularly SaaS, telco, media subscriptions, recurring-revenue B2B, wanting integrated CPQ + Billing in a single Zuora platform.

Worst for

Non-subscription sales teams (DealHub/Salesforce CPQ better), Salesforce-anchored ecosystems (Salesforce CPQ better fit), or buyers worried about post-take-private pricing escalation (consider DealHub Subscription Management as alternative).

Strengths

Deepest subscription pricing logic (ramp, multi-year, usage-based)
Tightest integration with Zuora Billing for quote-to-revenue
Mature subscription customer base
Built for SaaS, telco, and recurring-revenue B2B
Multi-year deal structuring depth
17+ year track record in subscription billing

Weaknesses

Take-private (Silver Lake/GIC Jan 2025) creates pricing escalation risk
Pure-CPQ depth below CRM-anchored leaders for non-subscription
Brand recognition outside subscription buyers limited
Innovation pace post-take-private uncertain
Support response times vary
Implementation complexity (4-9 months typical)

Pricing tiers

opaque

Zuora CPQ Standard

~$120K-$300K/year typical

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Zuora CPQ Pro

$300K-$700K/year

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Zuora Suite (CPQ + Billing + Revenue)

$700K-$2M+/year

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Watch for

· Implementation services ($100K-$700K typical)
· Per-user scaling
· Annual price increases expected to escalate post-take-private (8-15% expected)
· Zuora Billing subscription required as foundation
· Usage-based billing fees on transaction volume

Key features

+Subscription product configurator
+Ramp pricing and multi-year deal logic
+Usage-based pricing rules
+Tight Zuora Billing integration
+Quote and proposal generation
+Subscription Management
+Revenue Recognition (Zuora Revenue add-on)
+120+ integrations

120+ integrations

SalesforceMicrosoft DynamicsNetSuiteSAPOracle ERPDocuSignStripeZuora Billing

Geography

Global; strongest in US, EU, APAC SaaS and telco

View full Zuora CPQ intelligence profile → Compare Zuora CPQ →

Frequently asked questions

The questions buyers actually ask before they sign.

Does UK GDPR affect which CPQ I should choose?

Yes, practically. UK GDPR (post-Brexit) requires that personal data of UK data subjects is processed under appropriate safeguards. CPQ systems store customer names, contact details, company data, and configuration history, all of which constitute personal data under UK GDPR. The practical requirement: (1) ensure your CPQ vendor has a GDPR-compliant Data Processing Agreement (DPA) covering UK data; (2) select EU or UK data residency if your UK enterprise procurement policy requires it (Salesforce CPQ via Salesforce UK data center; DealHub via AWS EU-WEST; Oracle CPQ via Oracle EU data centers); (3) confirm the vendor is registered with or exempt from UK ICO registration. All major CPQ vendors in this ranking have UK/EU DPAs available; the residency selection requires explicit configuration at contract time.

Salesforce CPQ vs DealHub for a UK 100-500 employee B2B SaaS company?

Very similar trade-off to the US. If you are already on Salesforce Sales Cloud with deep CRM configuration, Salesforce CPQ is the default. If you are evaluating fresh, or your Salesforce CPQ renewal is approaching and you are not locked into Revenue Cloud, DealHub is the more cost-competitive option with better sales-rep UX. The UK-specific factor: the UK Salesforce CPQ implementation partner ecosystem is thinner than the US, meaning UK implementation costs for Salesforce CPQ are proportionally higher. DealHub's implementation is typically lighter-touch and shorter (4-8 weeks vs 3-6 months for Salesforce CPQ). For UK SaaS scaleups at 100-500 employees, DealHub is increasingly the first-evaluation choice rather than the fallback.

CPQ vs CLM, what is the difference?

CPQ (Configure-Price-Quote) handles deal structuring before contract signing: product configuration, pricing logic, discount approval, and quote/proposal generation. CLM (Contract Lifecycle Management, see Top 10 CLM) handles contract execution and management after the quote is accepted: drafting, negotiation, e-signature, repository, obligation tracking, and renewal. Most enterprises run CPQ for deal-build + CLM for contract-execution. Conga sells both (Conga CPQ here vs Conga CLM in the contract management ranking). Salesforce CPQ + Ironclad CLM is a common best-of-breed combo. Buyers should map quote-to-cash end-to-end before evaluating either category alone.

Salesforce CPQ vs DealHub, which one for mid-market?

Salesforce CPQ if you have a Salesforce-anchored organization with existing Sales Cloud and Service Cloud commitments, you want native CRM-to-CPQ workflow, and you accept the Revenue Cloud rebranding roadmap uncertainty. DealHub if you have a engineering-led mid-market, you want the strongest sales-rep UX, you want fastest AI feature velocity for quote-generation and pricing recommendation, and you are CRM-agnostic (HubSpot, Microsoft Dynamics, Pipedrive, Freshsales also first-class). Most modern mid-market evaluations in 2026 favor DealHub for sales-rep UX. Most Salesforce-anchored enterprise wins still go to Salesforce CPQ for native gravity.

When do you need CPQ at all?

You need CPQ when one or more is true: (1) Your products have multiple configuration options that interact via rules (manufacturing, complex SaaS, telco bundles). (2) Your pricing has volume discounts, geo pricing, or deal-desk approval workflow. (3) Your sales reps generate quotes/proposals more than 5 times per week. (4) Quote turnaround is over 24 hours and slowing deal velocity. (5) Pricing errors or unauthorized discounts are surfacing in deal-desk reviews. If your sales team sells a single SKU at list price, you do not need CPQ, a CRM and proposal template will do.

How much should I budget for CPQ?

Mid-market with simple products (50-500 employees): $12K-$60K/year (PandaDoc CPQ Business, DealHub Essentials). Tech-forward mid-market (200-2,000 employees): $60K-$240K/year (DealHub Pro, Salesforce CPQ standard). Enterprise (1,000-25,000 employees): $200K-$1M+/year (Salesforce CPQ, Oracle CPQ, SAP CPQ, Conga CPQ, Zuora CPQ). Manufacturing complex products: $130K-$1.5M+/year (Tacton CPQ, Cincom CPQ, Oracle CPQ for engineer-to-order). Pricing optimization specialist: $200K-$3M/year (Vendavo). Implementation typically adds 50-100% of year-one license fees in services costs.

How long does CPQ implementation take?

PandaDoc CPQ: 2-6 weeks. DealHub: 2-4 months. Salesforce CPQ: 4-9 months. Conga CPQ: 4-9 months. SAP CPQ: 6-12 months. Oracle CPQ: 6-18 months. Vendavo: 6-12 months. Tacton CPQ: 4-12 months (CAD integration extends timeline). Cincom CPQ: 4-9 months. Zuora CPQ: 4-9 months. Plan implementation as sales operations + pricing strategy + IT integration project, not just software setup. Manufacturing CPQ with CAD adds 2-6 months for product modeling.

What about AI features in CPQ in 2026?

AI in CPQ 2026: (1) AI quote-generation (DealHub AI, Salesforce Einstein GPT, PandaDoc AI). (2) AI pricing recommendation (DealHub AI, Vendavo AI, Salesforce Einstein). (3) AI proposal drafting (most modern CPQ, weak in legacy enterprise). (4) AI configuration assistance (Tacton AI, Cincom AI for manufacturing). (5) AI deal-desk approval routing (emerging). DealHub leads modern CPQ on AI feature velocity in 2024-2026. Salesforce CPQ catching up via Einstein GPT integration. Oracle/SAP CPQ are slower on AI features. Vendors stuck on rules-engine-only configuration without AI activation are losing modern mid-market share.

Is the Zuora take-private a problem for CPQ buyers?

It depends on your timeline. Zuora was taken private by Silver Lake + GIC in January 2025 at $1.7B ($10/share, below the 2018 IPO price of $14/share). Post-PE-take-private trajectory typically includes: (1) renewal pricing escalation 8-15%/year for 24-36 months (vs 5-8% pre-take-private), (2) cost-cutting affecting customer support and product velocity, (3) potential strategic refocus narrowing roadmap. If you are a current Zuora CPQ customer, plan for renewal pricing pressure in 2026-2027. If you are a new buyer, evaluate DealHub Subscription Management as an alternative for subscription-anchored CPQ before signing multi-year Zuora deals. The deepest subscription pricing logic is still Zuora; the trade-off is pricing risk.

Can I evaluate CPQ via free trial?

Free trials: PandaDoc CPQ (14 days, includes Business tier features). Demo only: Salesforce CPQ, DealHub, Oracle CPQ, SAP CPQ, Conga CPQ, Vendavo, Tacton CPQ, Cincom CPQ, Zuora CPQ. For mid-market+, run a 60-90 day proof-of-value with your real product configuration, pricing rules, and deal-desk workflow before signing. Vendor demos use polished sample products, test with your actual configuration complexity and pricing edge cases. Manufacturing buyers should specifically test CAD integration and constraint-engine modeling on real product data.

Final word

Looking at a different market? See the global CPQ (Configure-Price-Quote) ranking, or pick another country at the top of this page.

Last updated 2026-05-18. Local pricing reverified quarterly. Found something inaccurate? Tell us.